whitney r. browne ux strategy leader · • board of directors, sylvester manor educational farm -...
TRANSCRIPT
My career has consisted of creating compelling, insight-driven user-centric experiences through the application of a unique skill set including research, strategy, rich persona development, prototyping, creative direction, and information architecture. I now use my experience to lead others, promote collaboration, facilitate co-creation, evolve agency processes and provide thought leadership on all things digital and customer-experience related.
www.linkedin.com/in/whitneybrownewww.whitneybrowne.net
Whitney R. BrowneUX Strategy Leader
Experience Design / Digital & Innovation Strategy / Collaboration / Leadership
SkillsCustomer Experience
Information ArchitectureCreative Direction
Digital/Tech StrategyAgile Methodology
New BusinessWorkshop Facilitation
Persona DevelopmentField Research
Usability TestingConcept Models
Lean UXSocial Campaigns
Service Design
Select ClientsMastercard
PBSHomeGoods
NY LotteryFresh Direct
HBOGE
ComcastPaul Allen
HertzCoverGirl
BayerHeineken USA
AetnaJohnson's Baby
AT&TLinden Lab (Second Life)
MTVHess
Martha StewartNBC/Universal
Equinox FitnessConde Nast
Estee LauderBank of America
Eli LillyThe Bowery Presents
6 Things I Believe1. Innovation blooms in the messy in-between spaces2. Balance user needs, business needs, best practices and hunches3. Digital platforms are ever-evolving, so design for context4. Collaboration is king5. The smallest things have the biggest impact on user experience6. Developing digital empathy leads to the most thoughtful work
20 Years of Interactive Industry Experience• SVP, UX Strategy, McCann NY, 2017-2019• UX Strategy Consultant for Deep Focus, Makeable, Radical Media, Imagination, 2017-present• SVP, Head of User Experience, Edelman, 2015-2016• SVP, Head of User Experience for North America- Geometry Global / G2 USA, 2012-2015• VP, Digital Strategy - BBDO North America, 2010-2012• Director of UX Strategy - G2 USA, 2009-2010• Senior UX Strategist - Big Spaceship, 2008-2009• Associate Creative Director, UX - Organic, 2004-2008• Senior Information Architect - HBO, 2001-2004• Lead Information Architect - Rare Medium, 1999-2001
Notable Projects• Design of Mastercard’s Experience Centers: Imagination• Rebuilding NY Lottery’s digital eco-system: McCann NY• New product Strategy and Prototype Design for Fresh Direct: Makeable• CX Engagement for Comcast: Edelman• Covergirl.com redesign: Geometry• Rethinking UX of Second Life: Big Spaceship
Education• Boston University - Masters Degree in Film, 1994• Trinity College, Hartford, CT - BA in Fine Arts, 1991• Groton School, Groton, MA, 1987
Speaking Engagements, Articles and Organizations• IPG Inclusive Design Panel Speaker, December 2018• Design+Agency Panel Speaker, January 2016• WPP Health Stream Conference, Using Personas to Generate Empathy, September, 2014• OMMA at SXSW, Speaker on panel entitled The Internet of Things, March, 2014• Parsons, School of Design Strategies, Guest Lecture, 2012• The Hub Magazine, article entitled Digital Empathy, May/June 2012• Board of Directors, Sylvester Manor Educational Farm - Shelter Island, NY, 2014-present• Advisory Board, Playing 2 Win, Community Technology Center, Harlem, NY, 2002-2004