who are they?. products hair care 3.3 oz. shampoo conditio ner hair wax moisturizinghair &...
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Who are they?
Products Hair Care
3.3 oz.
SHAMPOO CONDITIONER
HAIR WAX
MoisturizingHair & Scalp Refresh
Clay Muscle Fiber Paste
Smooth
Create & Shape
Products Shave/Skin/Body
SKIN CARE
SHAVE
BODY CARE
End Users Target Market
MEN 25 -39
•35 Million people•Highest disposable income•Desire to look good•High Interest in trying new products•Heaviest product usage
MEN 40+want to
look YOUNG•Desire to remain forever young•Youthful appearance for career and social success•Thinning hair and dry aging skin
Mother, sister, friend, wife, partner, etc.
HOWEVER,
End Users Actual Market
“I’m a regular guy when it comes to grooming products, but I know that I take a little bit better
care of myself and use better products it will make a difference in how I look and feel”
REGULAR GUYS 18 – 70
Forget Metro Sexual!
End Users Actual Market
•Convenient & Simple to use
•No idea until they discover quality
•Once get to know quality, he becomes loyal
Trial is the key!!
Therefore...Men-U
•Compact size & Locking pumps (convenient & Trial)
•High performance (loyalty & repurchase)
•Limited SKUs (easy to understand and easy to use)
Where
Web Page
Internet Shopping Mall
Professional Outlets• Salons - 30,000 in U.S• Barbershops – 180,000 in US
What they have done?
Multi-award winning
Range of men’s grooming products available from top salons and barbershops
B 2 B Business
•Long term relationship with salons & barbershops
•Education
•Free merchandising tools (other brands charge for this)
What they want to accomplish?
Launching a new B to B website
•Increase brand awareness (professional trade)
•More website visits