Who are we?

Pearson Education:

Higher Education

Professional Education

Schools

ELT

Distributed LearningPartner with universities to develop and market distance learning courses

Part one

How are publishers

using the web?

Why publish online?

More suitable format for directory-style resourcesHarrisons Online (McGraw Hill)

Ideal distribution mechanism for SOME resourcesJournal articles

Research in book format (eg OUP)

Adds to range of media for on-campus studentsInteractive questions

Means of adding community to distance learning

Textbook + companion

website

Customisable online content to support textbook

Customisable online content independent of

textbook

Web-based distance learning

courses

Pearson Education online

Market responsive

publishing

Companion websites

Chapter summaries

Quizzes

Lecturer resources

Student resources

Some interaction

Case studies

News links

Online courses

Concept summaries

Interactive exercises

Formative assessment

Case studies

Customizable tests and quizzes

Discussion questions

Annotated web links

Distance learning courses

Video introductions

Topic summaries

Distance learning courses

Interactive exercises

Online discussions

Pearson and universities

Using online coursesCoventry University

University of Huddersfield

Dublin City University

Glasgow Caledonian University

Paisley Business School

BI - The Norwegian School of Management

Grenoble ESC (France)

University College Dublin

Windesheim (Netherlands)

Nijenrode University (Netherlands)

Manchester Metropolitan University

Distance learning partnersEdinburgh Business School

University of Portsmouth

Chartered Institute of Marketing

Textbook + companion

website

Customisable online content to support textbook

Customisable online content independent of

textbook

Web-based distance learning

courses

Pearson Education online

Dep

th o

f re

latio

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ip

Part two

How are publishers

changing the way they

operate?

Market / needs analysis

Market research

Target markets

Student profile

Competition

Pricing model

Cultural considerations

Profit and loss

Market entry strategies

Course coverage

Pedagogy

Roles and responsibilities

Technical requirements

Pearson Distributed Learning

Develop a business plan for the successful delivery of the course

Provide framework for project definition

Course specification

Detailed course outline

Detailed schedule and budget

Pearson Distributed Learning

Using expertise in content production, work with partner to:

write detailed course specification

establish structures, devise module-level templates etc

draw up schedules and costings

Set up systems

Commission / buy in html templates, Flash interactions etc

Set up LMS

Set up authoring systems

Pearson Distributed Learning

Advise on choice of LMS if appropriate

Advise on choice of CMS; ensure CMS is ready to receive content

Devise html templates, hard-copy designs,Flash interactions etc

Propose authoring solutions (template-driven)

Sample template

Set up content creation team

Authors

Project managers

Interaction designers

Graphic designers

Technical developers

Copy-editors

Proof-readers

Pearson Distributed Learning

Using existing networks:

recruit project managers, editors etc

set up team-building events, project meetings etc

Implementation

Write new material

Adapt existing material

Assemble Learning Objects into course

RevisionsRecruitment

Launch

Project management

Recruitment of students

Pearson Distributed Learning

RevisionsMarketing

Is this still publishing?

Traditional core strengthsBusiness planning

Content development

Sales and marketing

Redeployment to meet changing needs

Changing relationship with universitiesUniversities no longer just ‘consumers’

Universities offering flexible mix of online and on-campus units in a single programme