who are you? using social networking to raise your profile jonnie jensen social media consultant

http://tmandi.co.uk/blogTwitter.com/jonniejensen

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For a copy of this presentation

• twitter.com/jonniejensen

• http://www.slideshare.net/jonniejensen

• [email protected]

Social Networking:

Who are you?

http://tmandi.co.uk/blog

http://twitter.com/jonniejensen

http://linkedin.com/in/jonniejensen


http://www.slideshare.net/jonniejensen

mailto:[email protected]



Who are you?

• You are just one person• You have a few family, friends and neighbours

• You have 6.8 billion other people to meet






Who do you want to be?

• Create a personal profile• Set your objectives• State what you stand for• What do people like you do• Where do they do it• Do one thing ... and do it well






Why do people like people like you?• They know you• They know what you stand for• They know you know what you are talking about• They know others trust you• They know you can help them• They know you are an influencer






How they used to do it

• Slow• Repetitive• High volume• Expensive• Interruptive• Mass media






How we do it today

• Organic• Reputation based• Referrals• Ground swell• Mass reach• Viral• Long tail• Relationship based• Collaboration






Social media is here to stay

Click to view video




http://www.youtube.com/watch?v=sIFYPQjYhv8



Why use social media?

• Learn what people are saying• Create a buzz• Build a following• Engage key influencers• Increase brand exposure• Improve search engine presence• Get message out fast• Gain competitive intelligence







YouTube expands rapidly, acquired by Google

Facebook overtakes MySpace in unique

monthly visitors

1996

184 million blogs counted worldwide

1999 2001 2004 2005 2006 2008 2009

Wikipedia is most popular reference site online

Twitter is #3 most-visited social

network

Blogging rises in popularity

Social Bookmarking

takes off

The first hosted blog tools launched

First online bookmark launched:

iList

2010

anonymity transparency authenticity intimacy ?

REF: with thanks to Leslie Bradshaw




http://www.slideshare.net/lesliebradshaw/how-social-media-can-enhance-your-personal-brand


What do you know about social media?

67% of global users visit member

communities and 10% of all time spent on the internet is

on social media sites.

900,000 blog posts are created within a single 24-hour period. Delicious, has more than five million

users and over 150 million unique bookmarked URLs.

25% of search results for the World’s Top 20 largest brands are links to user-generated content

Universal McCann reports that 77% of all active internet

users regularly read blogs.

LinkedIn has just celebrated reaching its 45-millionth membership.

3,000,000The average number of Tweets sent on Twitter everyday

1382%The monthly growth rate of Twitter users from Jan to Feb ’09

Flickr hosts more than 3.6 billion user images – launched 2004

Social networks and blogs are the 4th most popular online activities online,

beating personal email

YouTube will show 75 billion video streams to

around 375 million unique visitors in 2009

Image thanks: http://www.brandingeye.com

UK19 million users on Facebook4 million users on Twitter

http://technorati.com/blogging/state-of-the-blogosphere/

http://www.techcrunch.com/2009/08/12/linkedin-reaches-45-million-users/

http://www.thatagency.com/design-studio-blog/2009/07/social-media-statistics-for-2009/



Personal branding

• Be consistent• Get a great picture• Be present• Complete your profiles• Optimise• Be yourself• Operate with integrity

• Remember, the internet never forgets

Summary & Specialties

Groups

500+ Connections

Recommendations

Thought Leader Blog Posts (tag: “linkedin”)

Consistent PhotoStrong Intro: “I Am…”

Vanity URL

Industry-Relevant PPTs







Your Homebase

• Create yourself a home on the internet• Substantiate your values• Get your message across • Add value to your target audience• Wordpress.com – simple site build• Goals of ChrisBrogan.com

– Equip you to be successful with business relationship management (social media and marketing, mostly).

– Share my perspective such that it might appeal to you professionally, either as a speaker or as a business associate through my agency.

– Point you to other projects, products, and people who I think are noteworthy. – Experiment with business communications and media so I can better equip

organizations for success.







Your Outposts and Passports

• Outposts are places of presence that you maintain for interaction and promotion purposes.

• Passports are profiles on various social sites, where you have an account, but you might not participate fully

You







Creating a sphere of influence• One to one to millions• Focus on key

influencers• Be of service• Initiate • Participate







Using the tools

• Social networking: Facebook/Ning• Professional networking: LinkedIn/Ecademy• Micro blogging: Twitter• Document sharing: Scribd/Slideshare• Social bookmarking: Delicious/Digg• Audio: blogtalkradio/itunes• Video: YouTube/Ustream• Pictures: Flickr/Picassa







Lets get started

• Set your objectives• Listen to what is being said and by who• Build a homebase• Optimise a profile on Twitter and LinkedIn• Create a content calendar and get active• Go to some local or industry events• Repeat key messages• Repeat key messages• Measure results, evaluate and improve





who are you? using social networking to raise your profile jonnie jensen social media consultant

Business

social media sites

social networks

various social sites

global users

active internet users

search results

twitter everyday1382

unique visitors