Who Controls theDemand Pull

and Supply Push in e-Learning?

or is Everyone Doing Both

at the Same Time?

SURF / WTR - Leo PluggeOnline Educa Berlin 2006

Plenary session: Future Perspectives

Dr. Richard Straub:

How many believe that the control over

e-learning is shifting?

Just about everyone!

Leo

Lennart

José

Arvid

Research

Educators

Government

Students

Education(e-Learning)

ParentsEmployers

finish

finish finish

finish

finishstart

start

EducationResearchOrganization

SURF is the Dutch higher education and research partnership organisation for network services and information and communications technology (ICT).

Since 1985

SURFnet serves:

170 Organizations• Such as: Universities, Academies, Research institutes,

Corporate research centres and Academic hospitals.

750.000 users• Researchers, Faculty, Staff, Students, etc.

SURFnet6 ‘light wave’ network

Dordrecht1

Breda1

Tilburg1

DenHaag

NLR

BT

BT NLR

BT

Zutphen1

Lelystad1

Subnetwork 4: Purple

Subnetwork 3: Red

Subnetwork 1: Green

Subnetwork 2: Dark blue

Subnetwork 5: Grey

Emmeloord

Zwolle1

Venlo1

Enschede1

Groningen1

LeeuwardenHarlingen

Den Helder

Alkmaar1

Haarlem1

Leiden1

Assen1

Beilen1

Meppel1

Emmen1

Arnhem

Apeldoorn1

Bergen-op-ZoomZierikzee

Middelburg

Vlissingen Krabbendijke

Breukelen1

Ede

Heerlen2Geleen1

DLO

Schiphol-Rijk

Wageningen1 Nijmegen1

Hilversum1

Hoogeveen1

Lelystad2

Amsterdam1

Dwingeloo1

Amsterdam2

Den Bosch1

Utrecht1

Beilen1

Nieuwegein1Rotterdam1

Delft1

Heerlen1

Heerlen1

Maastricht1

Eindhoven1

Maasbracht1

Rotterdam4

3XLSOP

IBG1 & IBG2Middenmeer1

Muenster

Images courtesy SURFnet © 2006

Images courtesy SURFnet © 2006

Research Network Innovation

Images courtesy SURFnet © 2006

Definition of ‘Innovation’

“The successful exploitation of new ideas”

OFCOM regulator and competition authority for the

UK communications industries

Snowboard bumper, US Patent Issued In 2000

Innovation is the adoption of new ideas

SURFnet’s Exploitation of Innovations

SURFnet4 project GigaPort

DWDM

Lambdas

POS

1995

GigaPortNext Generation

20031999

SURFnet4 network

SURFnet5 network

ATM

2008

SURFnet6 network

Next generation is not a simple extrapolation of current networks

Images courtesy SURFnet © 2006

SURFnet Development Schedule

Images courtesy SURFnet © 2006

Coordination model

InstitutionsStrategy

CustomerRelation

Demand Pull and Supply Push

CB

A

SURFnet’s usersN

um

be

r of

use

rs

Bandwidth use

A: Most users low level connectionB: Several users medium level connectionC: Few high level users

GigaPort Project

ADSL (10 Mbit/s) Gigabit

But how about Education and e-Learning?

Are we progressing?

Pushed by what / whom?

Pulled by what / whom?

Towards what?

HE Participation in The Netherlands increased 7x

Higher Education Participation in The Netherlands 1950-1998 (1950 = 100%)

100%

300%

500%

700%

900%

1100%

1300%

1950

1952

1954

1956

1958

1960

1962

1964

1966

1968

1970

1972

1974

1976

1978

1980

1982

1984

1986

1988

1990

1992

1994

1996

1998

Year

pe

rce

nt

Higher Education Participation Population growth Data courtesy CBS - StatLine 2006

Our wealth pushes

Person Income and Higher Education Participation in The Netherlands 1950-1998 (1950 = 100%)

100%

300%

500%

700%

900%

1100%

1300%

1950

1952

1954

1956

1958

1960

1962

1964

1966

1968

1970

1972

1974

1976

1978

1980

1982

1984

1986

1988

1990

1992

1994

1996

1998

Year

per

cen

t

Higher Education Participation Person Income Population growth Data courtesy CBS - StatLine 2006

Government pushes

Expenditure Public Universities %GNP and University participation since 1956 = 1 (100%) in The Netherlands

0

1

2

3

4

5

6

7

8

9

19

56

19

58

19

60

19

62

19

64

19

66

19

68

19

70

19

72

19

74

19

76

19

78

19

80

19

82

19

84

19

86

19

88

19

90

19

92

19

94

19

96

19

98

20

00

20

02

Year

Pe

rce

nta

ge

Government expenditure Universities Univ Participation

..or pushed

Theories:

Behaviourism

Cognitivism

Constructivism

Connectivism

…

Education Research Pushes

Work forms:

Problem based

Project based

Case based

Competency based

Product based

…

But complaints about the quality of education are increasing

Are researchers aware ofcustomer needs?

Some ideas that did not work out well

UK e-University

Digitale Universiteit

National grid for e-learning

ICT Monitor 2003 – some findings

Teaching staff wants:• ICT for administrative support, Technical support, Training.

Teaching staff is not very interested in ICT for

communication and in their lessons.

Students want ICT for:• Communication with their teachers and to facilitate working

together on assignments.

Students don’t want to use the pc as a (formal)

discussion platform, they want to meet.

SURFnet survey 2006

Staff uses corporate mail.

Students use Hotmail or Gmail.

69% of the teachers does not want their lectures to

be recorded.

57% of the students would like to watch lectures at

their own convenience.

Need: online work environment for storage, sharing

and information exchange.

Teachers want: online tests.

Education Paradox:

Educators

with yesterday’s skills

teach

today's students

for

an unknown tomorrowPermanent educationfor teachers

How can we increase the effect of educational research?

Implement the innovation chain in education

studentsInstitutions

TeacherssuppliersResearch Research Research

To-do (1/3)

Katherine Laux (Epic)• User research & tests

• Wider stakeholder engagement

Peter Scott (OU UK)• Don’t experiment: study / analyze reality

• (Knowledge) work = learning

Christine Voightländer (Uni Hannover)• Take a customer orientation

• (Private/public) partner networks

• E-Learning technology

To-do (2/3)

Monika Weber (Worldbank)• Set clear goals (better healthcare, better water management)

Nick Nunnington (CETL)• Generation gap

• Designing in the customer

• Partnerships

To-do (3/3)

Focus on adoption

Use (system) design principlesCATWOE: (Checkland & Scholes, 1990)

CustomersActorsTransformation processWorld viewOwnersEnvironmental constraints

Orchestrate the innovation

Thank you for y

our atte

ntion!

Orchestrate innovation with all stakeholdersto win this game