who is our audience? sugar is good & cake are nutritious it’s a snack ! sweet treats...
TRANSCRIPT
Who is Our Audience?
• Sugar is Good & Cake are Nutritious
• It’s a snack ! Sweet treats consumption goes beyond dessert occasions
• Emotional ROI from Sweets is far higher than meal
• Recognition & Self-expression – Sweets are an avenue to express oneself in a restricted society
• Making the family happy giver her pride and joy
• impressing her family makes her feel recognized
• Mobile device users
Requirements
• Simple recipe site
• Responsive and Mobile First
• Searchable
• Design - Same as Betty US
• English and Arabic
• Ability to update easily
• Support video content
The McCann Minneapolis Team
Jeff AustinBusiness Lead and Project [email protected]+1 612 803 7330
Miriam BlockUser Experience Planner
Kurt FroehlichAssociate Director of Technology and Innovation
Wes MooreCreative Director
Kali KotzWriter
McCann and Betty are Good Friends
The McCann team has worked on site at General Mills on bettycrocker.com for over five years. The team has elevated bettycrocker.com to one of the most modern and remarkable food web sites on the internet.
General Mills TeamMike BettisonShweta BhatiaMichael Fakhry
Saatchi
McCann’s Role in This Project
•Project Management
•User Experience Planning
•Design
•Development
•Content Authoring
User Experience Planning
Miriam Block to walk through wireframes
Metrics• Google analytics• Recipe views
Design Elements
Design Elements
]
Content Development
• Recipes• Copy• Translation• Authoring
Technical Questions
Kurt Froelich, technical lead
Project Process
Planning and Kickoff
Planning and Kickoff
User Experience Planning and
Technical Discovery
User Experience Planning and
Technical Discovery
Design and DevelopmentDesign and
Development QA and UATQA and UAT
Project Management and ReportingProject Management and Reporting
Content Development and TranslationsContent Development and Translations Content Authoring and Testing
Content Authoring and Testing
Project ReportingMcCann to send weekly status report outlining the following:
• Milestones• What is being worked on now• Timeline status
• Green, yellow, red status• Risks/Issues• Action items with due dates• Change Requests
Major Milestones(Detailed timeline to follow)
• UXFebruary 12
• DesignMarch 5
• DevelopmentMarch 14
• LiveMarch 24
• UXFebruary 12
• DesignMarch 5
• DevelopmentMarch 14
• LiveMarch 24
Action Items• Formal documentation of requirements
(McCann)• UX Approval (GM and McCann)• Schedule Design check-in and reviews
(McCann)• Initiate status reports (McCann)