WHO IS PREVENTURE?

Preventure helps companies improve employee health through custom community wellness solutions. With its “Return on Wellness” model, Preventure shows that the health of a business is directly impacted by the health of its employees. Their 25 years of deep industry knowledge, innovation, and execution exhibits today in more than 10 million employees taking an active role in their well being, positively impacting the bottom lines of global businesses every day.

HEALTHCARE SERVICES Community Cloud, Sales Cloud, ExactTarget

Preventure’s custom wellness community boosts employee health and business successHealthy employees lead to a healthy business. Guiding companies through this wellness revolution is Preventure whose Community Cloud-based solutions guarantee healthier bottom lines for their customers. “Our customers are primarily either an employer group or a health insurer, both of which are looking to improve the health of their employees or customers,” says Laura Walmsley, Chief Business Development Officer at Preventure. Preventure’s wellness solutions deliver a personalized user experience and data-driven recommendations that boost healthy living for users .

“Early on in our research for building our engagement platform, we knew that personalization was going to be key. The very nature of asking people to make health-related changes such as quitting smoking or getting more exercise is very personal, so that drove how we designed

the application,” says Walmsley. “We arrived at creating a community that tracks personal incentives and builds a personalized hub for each user’s wellness journey ” The onboarding process for the community is straightforward. Users begin by taking a short, gamified survey on their exercise habits, stress levels, nutrition practices, and more, and in less than 60 seconds, are provided with a personalized wellness path built just for them.

Part of creating an engaging community customers would want to interact with was giving customers the ability to personalize their homepage to include images, relevant content, behavior reminders, and device management after completing their initial on-boarding. Employee engagement in the program is achieved through gamified challenges that address different personal habits. Users can enroll in programs, track commitments, and earn reward badges to

motivate customers toward their wellness goals. Users can find other people, join groups, post content and connect with colleagues to further motivate themselves. As part of community challenges, there are incentive programs where employees can earn points which they can redeem for awards. “Each company has its own unique community; everything we do for our customers is specific to them and their needs to improve their health,” says Walmsley.

Integrating the Internet of Things is a vital initiative for Preventure today and in the future. Currently, the system focuses on exercise programs where users can link their devices such as FitBit to track exercise minutes, sleep, and steps. Once the the device is linked, data is imported automatically into the system every time the user signs on. “This is useful for us so that we can alter messaging and push

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PRODUCTS

Community Cloud

Sales Cloud

ExactTarget

CHALLENGE

Preventure has a wealth of internal knowledge as well as internal wellness experts but lacked the foundational tools to build out a customizable community web portal.

Wanted to deliver complete wellness solutions to corporations required better tools for employee engagement.

SOLUTION

Preventure teamed with Salesforce to build a Community that would gamify and track users wellness goals on an ongoing basis.

Integrate sensory devices to allow for easy linking and tracking of information.

ExactTarget pushes custom content to users to increase motivation and encourage goal setting and achievement.

RESULTS

Corporations can build healthier bottom lines due to healthier employees.

The Preventure wellness product has been eagerly adopted by new users. Members expected to reach 1.5 million by close of 2016.

“Speed is the currency of business today and building on the Salesforce platform allowed us to have a new platform in a third of the time it took our competitors to go live. We already had all our data in the Salesforce Sales Cloud so linking in the Community was much simpler and faster.”

Laura Walmsley, Chief Business Development Officer, Preventure

SALESFORCE CUSTOMER SUCCESS STORY: PREVENTURE

Projected

1.5 million members

by the end of 2016

Roadmap includes build out of super client community platform for

further engagement

recommendations based on changing fitness levels,” says Walmsley. “The gamification comes into play because we can award badges for challenges met, both individually and on team levels, and it really involves employees and motivates them to improve their performance.”

Preventure utilizes Salesforce ExactTarget to message people and give them guidance

on next steps in their wellness program and continue to inspire healthier choices.

“This aspect of managing the community actively encourages employees to participate, even if they’ve disengaged for awhile. The goal is deep, personal engagement and the Community gives us the tools to consistently make that happen,” concluded Walmsley.

Preventure’s roadmap for integrating more devices into their Community Cloud-based solutions includes biometric and stress level trackers as well as blood pressure and other biomedical markers. The goal is to make information sharing and tracking easy so that more people are apt to engage on a consistent basis.