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Video StreamingWho is Really Watching

Your Content?

©2018Jumpshot,Inc.

Jumpshot Insights: Digital Intelligence Without Limits

5 billionclicks per day

200 million Google searches

per day

100M users’ online behavior in

188 countries globally

1M+ online purchases

per day

Santa Clarita Diet viewers are 9x more likely to watch 10 Cloverfield Lane

©2018Jumpshot,Inc.

Netflix Strategy – Get Them In the Door. Then Keep Them Subscribed with Original Content.

72% of Two-Title Viewers on Netflix Watch Original Content

0%10%20%30%40%50%60%70%80%90%

100%

1 Title 2 Titles 3 Titles 4 Titles 5 Titles

Uni

que

View

ers

Original vs Non-Original Consumption

24% of Single-Title Viewers on Netflix Watch Original Content

Netflix Original Non-Original

©2018Jumpshot,Inc.

Audiences – People Watch Differently

Santa Clarita Diet Series of Unfortunate Events 13 Reasons Why

4.3 days Average time to view

entire season

56% Percent of viewers who

binge watch

66% Percent of audience

that is female

©2018Jumpshot,Inc.

Audiences – People Watch Differently

0 10 20 30 40 50

Number of Days Viewed in Q1 2017 Avg # of Titles Viewed Daily

Platform Millennials Non-Millennials

1.4 1.6

1.6 1.9

19.2 12.5

1.3 1.3

Non-Millennials Millennials

©2018Jumpshot,Inc.

10 Cloverfield Lane CeraVe Products Why I Left Buzzfeed The Pretty Reckless

9x 20x 9x 5xHarry Potter and the

Sorcerer’s Stone FujiFilm Instax Cameras $27 Cake vs. $1,120 Cake The Mountain Goats

8x 6x 8x 5x

If I Stay Milk and Honeyby Rupi Kaur

Reacting to People Who Have Smash or Passed Me Ed Sheeran

7x 14x 12x 2.5x

What other content does different behavioral viewership consume cross-platform?

Q1 behavior of 251,152 unique devices

10 CloverfieldLane

9xFujiFilm InstaxCameras/Film

6x

Ed Sheeran

3x

Beyond Streaming – Granular Audience Analytics

©2018Jumpshot,Inc.

Jumpshot is the only company that unlocks walled-garden data to empower marketers to target and expand their customer base.

Our real-time, global panel of 100 million devices tracks 5 billion actions a day to deliver insights into online behavior from every consumer action. We report on behavior with precision and detail, capturing every aspect of a click and purchase, even in the internet’s most valuable walled gardens like Amazon, Netflix, and Google.

Our data reflects consistent, real-time behavior, not projections from spotty recruitment panels. We provide key insights into how specific audiences behave throughout the entire digital ecosystem, using real consumer behavior to inform marketing strategies and help quantify the impact of campaigns.

Learn more about Jumpshot at jumpshot.com

©2018Jumpshot,Inc.