“Change is not a threat, it’s an opportunity.

Survival is not the goal, transformative suCCess is.”

– Seth Godin

CHANGE IS INEVITABLE

SMART STRATEGY WINS

IMAGE IS EVERYTHING

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94% of CDN retail sales are

done at traditional brick-and-mortar

locations

CREATE SEAMLESS INTEGRATION

HYBRID BRICK & MORTAR RETAIL STORES ARE DRIVING THE FUTURE OF RETAIL

6% online

…versus

Webrooming

Showrooming vs

91% of CDNs say it’s

easier to complete a purchase in-store vs

online or mobile

POP-UPS TAKE ADVANTAGE OF THE

UNIQUE OPPORTUNITIES THAT

Shop.ca

PRESENT FOR E-COMM RETAILERS

Samsung Galaxy Studio

Nike bowery stadium

GEOTARGETING

DATA MINING

PERSONALIZATION EMBRACE MOBILE

TECHNOLOGY

32% of consumers want the convenience of online shopping in traditional

stores

50% of shoppers are happy to

provide retailers with their personal

information

PERSONALIZATION

DATA MINING

EMBRACE MOBILE

TECHNOLOGY GEOTARGETING

Mazda Case Study 1,000

users changed their route to visit a

dealership

5,000 clicked on branded

pins & ads to find out more

PERSONALIZATION

GEOTARGETING

EMBRACE MOBILE

TECHNOLOGY

DATA MINING

Data Collection

Purchase Behaviours

Future Purchases

SILOS

RETAILERS WILL NOT SUCCEED BY OPERATING IN

STRATEGIC PARTNERSHIPS

DRIVE SMART RESULTS

CONTENT CREATION

INVOLVE ALL OF YOUR PARTNERS IN

ASSIST IN-STORE SALES

USE TABLETS TO

MAXIMIZE ENGAGEMENT

TEST & LEARN ENVIRONMENT

DRIVE SMART RESULTS WITH A

MATTERS

FIT, FINISH, & FEEL

WEST EDMONTON MALL

CASE STUDY

SPORT CHEK FLAGSHIP STORE

WEST EDMONTON MALL

CASE STUDY

SPORT CHEK FLAGSHIP STORE

CASE STUDY

SPORT CHEK PARTNERSHIP

CASE STUDY

SPORT CHEK PARTNERSHIP

WAY OF THE FUTURE

OR ON THE STREETS,

LFD SIGNAGE IS THE

WHETHER IT’S IN STORES

in ConCLusion…

THE TIME IS NOW TO RE-IMAGINE THE CUSTOMER EXPERIENCE

CHANGE IS INEVITABLE

SMART STRATEGY WINS

IMAGE IS EVERYTHING

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THANK YOU

G.COUTTS@SAMSUNG.COM