GET CORPORATE SPONSORSHIPAnisha Robinson KeeysChief Officer, Lance+ Lee Planning917. 830.6317lance-lee.comgetcorporatesponsorship.com

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KNOW YOUR AUDIENCEKNOW YOUR AUDIENCESTEP 1: Assessment andSTEP 1: Assessment andProspecting Prospecting

Lance + Lee’s Three: Steps For Securing Successful, Sustainable Sponsorship

WHO IS YOUR AUDIENCE?Having strong demographic information about your audience will help youidentify and form strong profitable relationships with sponsors. Here are sometips:

MAKINGMAKINGCONNECTIONSCONNECTIONS

SURVEYSURVEY EASY RESEARCHEASY RESEARCH LONG TERMLONG TERMPARTNERSHIPS PARTNERSHIPS Your questions should

be direct, easy tounderstand anddesigned with a clearobjective in mind.

Download the salesand advertising kits ofthe media yourdemographicconsumes (print, radio,etc)

Think of ways youraudience can advancethe marketing and orsales objectives of yourprospective sponsors

Continue to captureand articulate results ofyour sponsorship

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