who won the super bowl 50 ads?
TRANSCRIPT
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WHO WON THE SUPER BOWL 50?
SUPER BOWL 50 \ IN NUMBERS
Sources: NFL, Statista, Forbes, Google, Billboard
111MILLION VIEWERS
$166 666 / SECOND
3rd MOST WATCHED TV BROADCAST
(U.S)
82% MOBILE
$5MILLION / 30 SEC AD
SPOT
7.5MILLION AD
SEARCHES DURING GAME
SUPER BOWL 50 \ AD SCREENINGS & BUZZ NUMBERS
Broadcast begins
ADS DURING SB50
HALF TIME
27MILLION TWEETS
200MILLION POST, LIKES &
COMMENTS (THROUGHOUT THE
GAME)
5,985,232,635 GAME DAY TV IMPRESSIONS
23 ADS
1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
18 ADS 17 ADS 20 ADS
Sources: NFL, Twitter, Recode, Adage, Facebook, iSpot.tv
17 ADS 18 ADS
Pre-Game 96 TOTAL
SUPER BOWL \ TOP INFLUENCERS
Sources: Postano, Twitter
#MOVINONUP 25.8M Followers
#HYUNDAISUPERBOWL 25.6M Followers
#PEPSIHALFTIME 16.4M Followers
#COKEMINI 14.1M Followers
#GIVEADAMN 8M Followers
@joejonas: I’m partnering w/ @Budweiser to help stop drunk driving. #GiveADamn Each RT= $1 spent towards Safe Ride programs
@LilTunechi: Vote for George and Weezy. #MovinOnUp http://bit.ly/1R7KZrO @apartmentscom #SB50 #ad
@coldplay: What a night. A #SB50 #PepsiHalftime
#HyundaiSuperBowl
@KevinHart4real: @RyanSeacrest: have you seen who got the last #CokeMini? Watch for yourself and don’t forget to sharehttps://youtu.be/OlZqBR3yTiw
Top 5 Commercials
VOLKSWAGEN \ ‘The
Force’ (2011)
5,356,887 MILLION SHARES
Source: unruly.co
SUPER BOWL \ MOST SHARED AD (OF ALL TIMES)
The ad that changed Super Bowl commercials forever First aired: Aug 2011 (published on YouTube: Feb 2011)
1# Highest Rated video of all time (worldwide)
2# Most viewed video of all time
2# Top Favourite video of all time
SUPER BOWL \ AD METRICS
ONLINE ACTIVITY Digital Share of Voice (SOV) / the percentage of earner digital activity generated by the commercial compared to others
ONLINE VIEWS Total Facebook views and earned online views from Youtube and iSpot.tv where a user has specifically requested to view the ad
SOCIAL ACTIONS (engagement) Total Tweets (shares & mentions), Facebook shares, likes & comments, Youtube and i Spot.tv votes & comments
ESTIMATED TV SPEND Estimated amount spent on TV airings
$
Source: iSpot.tv,
MOUNTAIN DEW \ ‘Puppymonkeybaby’
1. #PuppyMonkeyBaby 130K Twitter mentions Created by: BBDO NY
Combining cute with creepy didn’t rank high in Ad meter, but caused a sensation in the social media. Channels:
$ 706,306 19,313,345 6,296,229 7.50%
Sources: Adweek, iSpot.tv, Talkwalker
POKEMON \ ‘Pokemon 20’
2.
$ 4,900,430
Sources: iSpot.tv, Talkwalker
#POKEMON20 43K Twitter mentions Created by: Omelet LA
Brand didn’t reveal much about the campaign itself, but encouraged viewers to “Train On” - with great success. Channels:
5.81% 416,913 20,464,492
HEINZ \ ‘Wiener Stampede’
3.
$ 4,926,220
Sources: iSpot.tv, Talkwalker
#MeetTheKetchups 30K Twitter mentions Created by: DAVID, Milan
An army of wieners wearing weaners - fun & provably successful way to communicate that hot dogs can’t resist the taste of the extended Heinz Family. Channels:
5.45% 730,223 7,019,654
T-MOBILE \ ‘Restricted bling ft. Drake’
4.
$ 9,858,699
Sources iSpot.tv, Talkwalker
#YouGotCarriered 25K Social Media mentions Created by: Publicis Seattle
Benefiting from a big-name star’s massive social media following: It just takes one tweet or single post to dramatically ramp up buzz for your ad. Channels:
5.20% 661,913 8,095,161
HYUNDAI GENESIS \ ‘First Date ft. Kevin Hart’
5.
$ 9,805,081
Sources: iSpot.tv, Talkwalker
#HyundaiSuperBowl 10K Social Media mentions
Created by: Innocean Worldwide A dad’s gotta do what dad’s gotta do: With the help of Hyundai Car Finder we get to see just how far one dad will go while emphasizing the new feature simultaneously. Channels:
4.75% 381,313 14,984,758
TBWA\Chiat\Day
#TheProfessional Created by: TBWA\CHIAT\DAY The James Bond-like, stain-fighting secret agent tells us that Persil is the #1 detergent in America, according a leading consumer testing publication.
PERSIL PROCLEAN \ ‘The Professional’
Sources: Facebook, Youtube, Adweek
TBWA\CHIAT\DAY
4 MILLION FACEBOOK VIEWS
1 MILLION YOUTUBE VIEWS
5 Ways Brands Brought Disruption to Super Bowl 50
\\ TBWA\Chiat\Day NY
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