‘Who would be the audience for your media product?’

BY SHANNON HARTSHORNE

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The target audience for our opening sequence would be adults aged 16-34, both genders for equality and those who work as plumbers, electricians, carpenters, post sorters, drivers, students, the unemployed and pensioners.

We chose to aim our target for 16-34 year olds as teenagers/adults are more likely to watch our film. Our film is based on a thriller/horror, we thought those genres was more interesting than others such as rom-coms and indies.

We also chose to set our target audience for the groups c2 and below, we thought the manual labour workers and semi unskilled were well suited for our opening sequence.

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Media is like a syringe which injects the audience about attitudes and beliefs, it basically tells us what to think.

- For example watching something violent on TV and we then want to do the same.

Violence in films (exorcist and clockwork have been banned because of a belief to encourage people to copy crimes within them.)

On the other hand no one has ever claimed that everyone will be affected by the texts in the same way.

Mass media are powerful Makers of media messages can influence us to do whatever they want

us to do whatever they want us to do. Audience are passive

3The ‘hypodermic syringe’ theory.

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Mass media

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Opinion leader

Individuals in social contact with an opinion leader

Blumler and Karz

There are four different types of gratifications;

Information- satisfy our curiosity

Personal identify- we may watch TV for models for our behaviour

Integration and social interaction- we used the media to find out more about the circumstances of other people (empathy or sympathy).

Entertainment- fill time, relaxation.

5The ‘uses and gratifications’ theory.

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