who’s afraid of podcasting? · is podcasting mainstream? • 40% of americans (12+) have ever...

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Who’s Afraid of Podcasting? Ellen Druda and Charlene Muhr (Half Hollow Hills Community Library) & Chris Kretz (Stony Brook University) May 4, 2017 Long Island Library Conference

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Page 1: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

Who’s Afraid of Podcasting?Ellen Druda and Charlene Muhr (Half Hollow Hills Community Library) &Chris Kretz (Stony Brook University)May 4, 2017Long Island Library Conference

Page 2: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

What is Podcasting?

▪ Audio + RSS

▪ Like radio on the Internet

▪ Serial

▪ So 2009

https://pixabay.com/en/microphone-podcast-pop-filter-music-2170045

Page 3: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

Is Podcasting Mainstream?

• 40% of Americans (12+) have ever listened to one

• 24% have listened in the last month = 67 million people

• Podcast listeners subscribe on average to 6 podcasts

• Typical listener: 18-54 years old, affluent, educated

The Podcast Consumer 2017. Edison Research

http://www.edisonresearch.com/the-podcast-consumer-2017/

www.edisonresearch.com/wp-content/uploads/2017/01/ID-Logo-Crop.jpg

Page 4: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

Libraries and Librarians that Podcast

Page 5: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

In the Stacks: The Director’s Cut

Inthestackspodcast.wordpress.com

Page 6: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

Building on the Premise

▪ What’s the format?

▪ How long is too long?

▪ Striking the right tone

https://pixabay.com/en/creativity-idea-inspiration-819371

Page 7: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

Lessons Learned

▪ Picking books

Page 8: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

Recording

▪ Microphones

▪ Recording Device

Page 9: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

Editing

Page 10: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

Music

https://www.melodyloops.com

Page 11: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

Hosting

Page 12: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

Other Hosting Options

Page 13: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

WordPress

Page 14: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

Promoting

Page 15: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

Lessons Learned

https://pixabay.com/en/audio-communication-equipment-2202/

• Arranging schedules

• Navigating the interview

Page 16: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

Lessons Learned

https://pixabay.com/en/lost-places-warehouse-stock-leave-2149140/

https://pixabay.com/en/metro-subway-rush-hours-1662163/

• Where and where not to record

• How to record

Page 17: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

The Downloads

March: 409 podcast

downloads

All time: 2,015

(1,441 unique)

Page 18: Who’s Afraid of Podcasting? · Is Podcasting Mainstream? • 40% of Americans (12+) have ever listened to one • 24% have listened in the last month = 67 million people • Podcast

What Does Success Look Like?