who’s behind your high priority infringement? · complimentary educational events • contact us...
TRANSCRIPT
© 2015 MarkMonitor Inc. All rights reserved.
Who’s Behind Your
High Priority Infringement?
Connecting the Dots with Investigative Reports
Brittany Shaw
Brand Protection Consultant
Nancy Merritt
Global Relationship Manager
Agenda
Big Data & the Actionable Intelligence Cycle
Network Intelligence Technology
The Investigation Process
Investigative Report Examples & Case Studies
Overcoming Enforcement Barriers
Key Takeaways
Big Data: Where to Start?
Actionable Intelligence:
4 | Confidential
Purpose-Built AntiCounterfeiting Technology
Classification Applies unique multi-factor algorithms
Deep Detection Captures key values
Values extracted from websites
Visible content on site
Non-visible content
External associations to website
Rogue Site Confirmed
Industry-centric classification
Compares legit sites against suspected sites
Confirms infringement
Confirmation of rogue site
v.s
Compare
Five Operators are Essentially Responsible for 60% of Rogue Sites
Network Intelligence Clustering
Network # of Sites Monthly Sessions
Network 1 7,894 1,208,550
Network 2 936 41,550
Network 3 749 91,080
Network 4 507 18,510
Network 5 373 37,350
Data Collection Analysis Investigative Report Investigation
Rogue site
networking,
shipping data,
business
registrations,
online profiles,
online marketplace
behavior
Team of experts
& data-driven
recommendations
Supporting
evidence for
worst offenders
Raids, arrests,
prosecution,
etc.
Expedite via MM
agency relationships
The Investigation Process
Full insight into the behaviors
and relationships of people
operating the network behind
your infringement.
Connecting the Online Dots to the Physical World
Investigative Report
Enforcement Barriers
Defense is Critical, yet Constantly Playing Defense Leads to Fatigue
Protect Brand Identity
Defense
Immediately address visible
infringement online
Search engine delisting
DMCA notices
Consumer protection & education
Suppress infringement on a daily basis
MarkMonitor team of experts
To Win Against Counterfeiters, Brands Must Play Defense AND Offense
Target Infringement at the Source
Offense
Targeted and strategic
approaches leading to:
Civil Suits
Law Enforcement
Counterfeit Network Disruption o Money
o Production
o Distribution
Rogue Website Litigation
Key Takeaways: Tangible ROI
Focused investigations with impactful results
Fewer test buys and lower costs
Less warranty center complaints
Increased online traffic to brand site or affiliates
Track progress and increase efficacy
Measurable
Outcomes
Leveraging
Intelligence & Relationships
Thank You!
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