wholesale food packaging

Most physical products must be packaged

and labeled. Some packages such as coke bottles

are world famous.

Many marketers have called packaging as

fifth P, along with price, product, place and

promotion.

PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P

Packaging is the science, art and technology of

enclosing or protecting products for distribution,

storage, sale, and use.

Packaging is the activities of

designing and producing the

container for a product.


The material that

first envelops the product

and holds it. This usually is

the smallest unit of

distribution or use and is

the package which is in

direct contact with the

contents.


Secondary packaging

is outside the primary

packaging, perhaps used to

group primary packages

together.


Tertiary packaging is

used for bulk handling,

warehouse storage and

transport shipping. The

most common form is a

palletized unit load that

packs tightly into

containers.



Primary package

Secondary package

Tertiary package

The objects enclosed

in the package may require

protection from, among

other things, shock,

vibration, compression,

temperature etc.

Eg : Egg, Bottles


A barrier from

oxygen, water vapor, dust,

etc., is often required.

Controlled atmospheres are

also maintained in some

food packages, keeping the

contents clean & fresh.

Eg: Fruits, Vegetables


Small objects are

typically grouped together

in one package for reasons

of efficiency.

Eg: Chocolates, Biscuits


The packaging and labels

can be used by marketers to

encourage potential buyers to

purchase the product. Package

graphic design and physical

design have been a important

phenomenon.

Eg: Chips, Biscuits


Packages can be

made with improved tamper

resistance to deter

tampering and also can

have tamper evident

features to help indicate

tampering.

Eg: Coke drinks, water bottles


Packages can have

features that add

convenience in distribution,

handling, stacking, display,

sale, opening, reclosing,

use, dispensing, and reuse.

Eg: Sauce, Jam


Single serving

packaging has a precise

amount of contents to

control usage. Commodities

can be divided into packages

that are a more suitable size

for individual households.

Eg: Milk, Ice creams


Labeling is any written, electronic, or graphiccommunications on the packaging or on a separate butassociated label.

Display of information about

a product on its container,

packaging, or the product itself.


Labeling helps in the

identification and principal

place of business of the

person by or for whom the

prepackaged product was

manufactured, processed,

produced or packaged for

resale


Labels provide the

information regarding the

food product. It describes

the contents, nutritional

values, cost, product usage

methods, shelf life etc


Finally labels helps

in promoting the product

through attractive and

bright graphics replacing

paper labels glued on cans

and bottles.



TETRA FINO

TETRA PRISMA TETRA WEDGE

TETRA GEMINA


TETRA BRIK

TETRA RECART

TETRA CLASSIC

TETRA TOP


Poly Ethylene Terepthalate

Use no clamps Use clamps Use no hooks

Avoid sunlight Fragile Avoid water This side Up

PACKAGING & LABELING IN FOOD INDUSTRIES 30


Vegetarian Non-vegetarian

PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR

1. Packaging Research in Food Product Design and DevelopmentPublished Online: 28 Sep 2009Author(s): Howard R. Moskowitz, Michele Reisner, John Ben Lawlor,Rosires DelizaPrint ISBN: 9780813812229 Online ISBN: 9781444319330http://www.researchmethodsarena.com/food-packaging-science-and-technology-9780824727796

2. Overview of Food packaging researchAuthor : P.A BiacsAffiliation : Central Food research institute, HungaryPublished in : Food Additives & Contaminants (Issue 6 & 7)Pages : 537-543http://www.informaworld.com/smpp/content~db=all~content=a907636602


3. Earth Friendly wrappers

Resource : Food packaging research with technology development

Author : Dawson, Paul. L

Date : May 01,1998

https://www.highbeam.com/reg/reg1.aspx?origurl=/doc/1G1-20793296.html&full=yes

4. Impact of Packaging & Labeling on consumer research

ISSN: 1944-0057 (electronic) 1944-0049 (paper)

Publication Frequency: 12 issues per year

Publisher: Taylor & Francis

http://www.informaworld.com/smpp/title~db=all~content=t713599661


1. http://www.food.gov.uk/foodlabelling/researchandreports/

2. http://www.tetrapak.com

3. http://www.inspection.gc.ca/english/fssa/labeti/guide/ch2e.shtml#a2_3

4. http://en.wikipedia.org/wiki/Packaging_and_labeling

5. http://www.icmrindia.org/casestudies/catalogue/Marketing/MKTG065.htm

6. http://www.stumbleupon.com/su/5qbvPc/www.lostateminor.com/2008/12/02/paper-water-bottle/

7. http://www.shelfimpact.com/archives/2007/09/

technology_brand_name_and_pack_1.php



PACKAGING LABELING

wholesale food packaging

Documents

packaging asfifth p

product wasmanufactured

isthe package

water bottlespackaging

bulk handling

water vapor

somefood packages

coke drinks