who’s who in customer teams

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CUSTOMER TEAMS

Who’s Who in

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CUSTOMER TEAMS

Who’s Who in

Drug Channel

WHO’S WHO IN CUSTOMER TEAMS / DRUG CHANNEL

earn points for eligible purchases in-store and online; the points are converted into “Redemp-tion Dollars” that can be used on future purchas-es. The program encompasses both Walgreens and Duane Reade stores.

Must-Know TermsWell Experience. A store format designed to create a differentiated experience through store design, new layouts, enhanced product assort-ments and state-of-the-art pharmacies. Well Ex-perience also encompasses employees deliver-ing a happy customer experience.

Boots. Walgreens completed its acquisition of European pharmacy retailer Alliance Boots in December 2014, resulting in Walgreens Boots Alliance being established as Walgreens’ and Boots’ parent company. Boots is also a private cosmetic/personal care brand, which Walgreens now stocks and aggressively promotes.

For more on Walgreens, read the Walgreens retailer profile at P2PI.org/retailers/walgreens (members only).

According to Walgreens’ latest “Ven-dor Signage and Display Guide” re-leased in April, the retailer is com-mitted to “consistent signage and displays that demonstrate simple, current and genuine messaging.” To that end, the guide is positioned as a blueprint for creating signage and displays. Walgreens says that “com-pliance with the processes, creative templates and production specifica-tions” given in the guide is manda-tory and that only approved assets will be displayed in its stores.The signage and display options available to vendors, in Walgreens’ terminology, are: aisle signage (blade signs, shelf talkers and coupon machines), endstands and side panels, floor dis-plays, table wraps/displays, cosmetic etageres, seasonal trays/shelf displays and security gate panels. Walgreens has eliminated the following signage to reduce visual clutter: arches, basket liners, ceiling danglers, FEPP toppers, floor graphics, informational shelf cornice and sandwich signs.

Thought StarterThink Balance Rewards. Increasingly, Wal-greens is focused on the insights gleaned from its Balance Rewards loyalty program, which is entrenched in most everything the retailer does from a marketing standpoint. Know the pro-gram inside and out. Late to the game compared to rivals CVS/pharmacy and Rite Aid, Walgreens launched its first full-scale loyalty program in September 2012. The free program gives mem-bers access to special promotions and lets them

Walgreens Controls Look and Feel of Store

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TIM RINCK, Team Leader, CVS Rinck is responsible for lead-ing efforts to drive profit-able sales for both CVS and Beiersdorf while being able to react quickly to the many different sales opportunities that arise at CVS almost on a daily basis. Prior to joining Beiersdorf in 2011, he spent nearly 15 years at Alberto-Culver.

Boehringer IngelheimMIKE MAGARIAN, Director, National Accounts

Brown-FormanCARLOS DIAZ, National Sales Director, Drug & Emerging Channels Diaz leads the development of the drug and convenience channel and its customers. The growth strategy is anchored on channel and shopper insights, and it has adapted to the needs of retail part-ners. Diaz and his team use data to identify, sell and execute against prioritized shopper oppor-tunities to grow the category, Brown-Forman’s business, and that of its retail partners.

AlconSTEPHEN CORROU, Executive Director, Drug/Dollar/ E-Commerce Channels

Bayer HealthCareBRIAN GRACE, Director of Sales, CVS Health Team Grace has spent more than 20 years in the CPG/OTC industry. He has held several HQ sales operations roles as well as roles managing brands and categories within the customer development team. He most re-cently moved back to field sales and leads all direct sales activities with a focus toward strategic category platforms to meet joint sales objectives for Bayer and CVS Health.

LORI GRENIER, Vice President, Field Sales, National Drug

BeiersdorfLAURA CAMMAROTA, Senior Shopper Marketing Manager Cammarota leads the strategy for annual shopper market-ing planning to align to key customer pillars in beauty, baby and loyalty for Nivea, Aquaphor and Eucerin. She also shep-herds corporate group events, partnerships and trade ad communications.

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ChobaniKARINA CRAIN, Brand Manager, Shopper Marketing for Club & Emerging Channels Crain has more than 10 years of food marketing experi-ence in CRM, brand management and chan-nel marketing. She currently leads the com-pany’s shopper marketing and new product development efforts using an insights-based approach to drive brand preference to un-lock business growth.

Coca-Cola Co.VALERIE EGAN, Senior Shopper Marketer Egan leads and develops the strategic direction, insight and initiatives designed to drive consumer engagement, shopper loyalty and brand equity throughout the entire path to purchase within the drug and value channel for Rite Aid.

CYNDI IRELAND, Vice President, National Retail Sales, CVS Health Ireland creates and manages annual plans that generate revenue and gross profit for CVS Health and Coca-Cola. She leads and manages a multi-functional team responsible for all aspects of the CVS business including sales, finance, pricing revenue growth management, mar-keting and supply chain.

KANATA A. HERRING, Customer Marketing ManagerHerring works collaboratively with key stake-holders including sales, category manage-ment, insights and brand team members to convert shopper insights into channel solu-tions required to drive key imperatives and business objectives with customers within the drug and convenience channels.

Campbell Soup Co.LYNN DOMBROWSKI, Team Leader, Drug Channel Dombrowski was appointed team leader for the drug channel in May 2014. She develops the strategic plans as well as the execution of brand strategies and category management initiatives. She also supports the development of joint business plans to deliver volume, profit, share growth and sup-ply chain goals. Dombrowski has held vari-ous positions in sales and customer develop-ment since joining the company in 1998.

ChattemMICHELLE HEALEY, National Account Director, CVS

COLLEEN HOLT, Senior National Account Manager, CVS

JUDY HOSKINS, Director, National Accounts, Walgreens

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business objectives and reach the Walgreens customer along the entire path to purchase.

DIANE WALLACE, Vice President and General Manager, National Retail Sales, Walgreens Wallace leads an integrated, cross-functional business team responsi-ble for marketing, category and shopper insights, finance and supply chain for Wal-greens, providing insights and support to benefit all aspects of the retailer’s business.

THURMAN WILLIAMS, Director, National Retail Sales, Rite Aid Williams leads a high-per-formance team supporting the company’s vision to be its customers’ best business partner. By working closely with brand, commercializa-tion and field sales, he develops strategies, programs and plans that grow the value and performance of the Rite Aid business.

Colgate-Palmolive Co.AMY CHUN, Senior Brand Manager, Shopper Marketing, CVS

CHRISTOPHER THAYER, Director, Drug/Pharmacy Retail Environment

ConAgra FoodsJOHN PHELAN, Key Account Manager, CVS Team

KATE MAGGI, Senior Shopper Marketing Manager, CVS Health Maggi is responsible for de-veloping, gaining customer alignment and overseeing the execution of all shopper marketing ini-tiatives at CVS Health to connect with the re-tailer’s customers and further their business objectives. Her previous experience includes time at IN Marketing and Kimberly-Clark.

SCOTT MULKEY, Vice President, National Retail Sales – Drug/Value Channels Mulkey has spent 17 years working within both Coca-Cola and Coca-Cola Enterprises (bottling). He has extensive knowledge of the foodservice channels via his early roles in fountain sales and as VP of foodservice strategy and mar-keting. He also led an Enterprises operating division as a market unit general manager and was the team lead for Coca-Cola’s Sam’s Club business. He now leads the teams re-sponsible for the partnership growth at each of the major drug and value chains in the U.S.

SARA SIMONSEN, Senior Shopper Marketing Manager, Walgreens Simonsen leads the creation and optimization of market-ing strategies and programs at Walgreens. She works cross-functionally with sales, shop-per insights, brand and finance to meet joint

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Ferrero USAHEIDI SIEBERT, National Account Manager – CVS Lead

GSK Consumer HealthcareTONY BALK, Shopper Marketing Manager – Walgreens Balk leads the strategy, plan-ning and execution of shop-per marketing platforms for various GSK brands including Flonase, Nicorette, Sensodyne and Tums at Wal-greens. Prior to joining GSK, he spent time at ConAgra Foods and Land O’Lakes in various brand management and shopper marketing roles.

JEFF FEATHERSTON, Director of Sales, Walgreens Team

NANCY MACDONALD, Shopper Marketing Manager MacDonald began her ca-reer at Kraft foods in sales and category management and built a department at KKM (broker) to support the analytics and marketing around CVS’ ExtraCare personalization. She started her shopper marketing career two years ago at GSK and now leads the company’s shop-per marketing strategy, plans and execution across its wellness and oral care brands to engage the CVS shopper along the path to purchase.

CotyVINCE DETURRIS, Vice President of Sales

Dr Pepper Snapple GroupBRANT P. BURCHFIELD, Director of Sales, Drug ChannelBurchfield has held a variety of roles in category management, shopper marketing and sales, within both retail and foodservice. He currently leads a cross-functional team in developing commercial plans to drive top-line, revenue and margin growth in the drug channel.

Elizabeth ArdenAMY SACHS, Senior Vice President, Mid-Tier and Chain Drug

Energizer Personal CareRICK KELLY, Business Team Leader for CVS HealthKelly has spent the last 18 years with the company in sales and sales management roles. Prior to that, he spent 16 years with Bristol-Myers Squibb. He has 25 years over-all working on the CVS Health business and currently manages the sales and marketing of Energizer’s team and brand portfolio at CVS Health.

KAREN MACDOWELL, National Account Manager, CVS

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CVS Thought StarterCVS/pharmacy famously halted the sale of all tobacco products on Sept. 3, 2014, a move that has opened the door to more changes from the retailer in response to shopper demand. Some of the in-store areas designated for improvement in 2015-2016 are the food and snack aisles, which promise to stock more health-minded selections, and the beauty department, which is striving to give shoppers more of their favorite brands from which to choose.

Must-Know TermsExtraCare. CVS’ highly regarded loyalty program is in its 16th year and has more than 90 mil-lion members. One of the most sophisticated systems in retail will continue to be a main focus as CVS recently leased a new digital innovation lab in Boston to help gain even deeper insights from its extensive consumer data.

Integration Sweet Spots. A major distinction between CVS and other retailers is that the retail component, CVS/pharmacy, is just a small part (15%) of a broader healthcare company, CVS Health. The integration sweet spots are found at the intersection of all the organizations’ busi-nesses including retail, walk-in health clinics and pharmacy benefit management. The retail business is expected to become a significantly larger part of the overall equation over the next several years.

For more on CVS/pharmacy, read the CVS retailer profile at P2PI.org/retailers/cvspharmacy (mem-bers only).

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HenkelKIRSTEN CASEY, CVS Team Lead

Hershey Co.MICHAEL A. BURKETT JR., Team Leader, CVS Team Burkett is responsible for managing the development and execution of the CVS customer team. His team includes customer sales executives, shopper marketing manag-ers, customer marketing, demand planning, and the director of category management to achieve favorable performance against Net/SAM/Share plan objectives.

Johnson & JohnsonSARAH ARTHUR, Vice President Customer Development – Drug Channel Arthur is responsible for leading the strategy devel-opment of the customer business planning process with key drug channel customers including Walgreens, CVS and Rite Aid. She has been with the company for 20 years, previously working in Europe, the Middle East and Africa as part of the global custom-er team and also in the UK working with a number of key retailers to build joint value.

TROY COLLINS, Senior Director, Team Leader, Walgreens

TED TWINNEY, Sales Director, CVS Team

Hallmark CardsSTEVE CASHMAN, National Account Sales Director – CVS Cashman leads and directs all aspects of sales, market-ing and merchandising strat-egy for Hallmark at CVS. He has been with the company for more than 23 years.

SABRINA HARDIN, Customer Marketing Manager, CVS

SABRINA WIEWEL, Vice President/GM – Chain Drug Wiewel brings more than 20 years of sales, market-ing, product development, operations, retail and digital experience to her role. She began her career as a sales representative and then moved into mar-keting positions at Hallmark and Eli Lilly Corp. before starting her own international consulting company. She also spent time at H&R Block before assuming her current role at Hallmark in 2011. She is responsible for building strategic partnerships with Hallmark’s chain drug retail partners and for managing retailer and channel strategies to improve sales.

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more than 20 years of sales and customer marketing experience across diverse cus-tomers, geographies and channels.

CRAIG KINNISON, Senior Manager, Shopper Marketing In his 22 years with Kellogg, Kinnison has gained expe-rience across club, drug, dollar, foodservice and vending channels, having held a variety of both sales and mar-keting roles. He currently leads the shopper marketing strategies and execution for the channels team, which includes the drug, dol-lar and club channels.

Kimberly-ClarkGIA CYRIER, Shopper Marketing Senior Brand Manager – CVS Cyrier leads, develops and executes strategic market-ing plans in order to drive brand strategy through CVS, BJ’s, Rite Aid and Babies “R” Us and influence the shopper along the path to purchase. She provides marketing and shopper expertise to ensure development of integrated business plans to efficiently achieve volume, share and profit objectives. She also develops and leads highly strategic partnerships with customers by aligning brand imperatives with custom-er business models and goals.

JANICE COONEY, Senior Director, Team, Leader, CVS

PIA KELLY, Senior Manager, Shopper Marketing & Insights, CVS

SALLY MAGEE, Director, Customer Development – Walgreens

TANVI THAKER, Category Insights Manager Thaker is responsible for leading the strategic ini-tiatives across health and beauty in support of the CVS account. She also holds direct responsibility of a five-person analytics team focused on delivering actionable insights and opportunities. She has been with the company for five years, all within the CVS team, but she has moved across multiple business units and support roles.

DEAN YOUNG, Director, Customer Development

KaoSTU VASS, National Account Manager, Walgreens

Kellogg Co.ERIC GOLDBERG, Director, Team Sales, Drug Channel Goldberg leads the Kellogg drug channel sales and col-laboration efforts. He brings

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plans as well as developing corporate mar-keting platforms for implementation by sales teams. She currently leads the shopper marketing activity for Kraft growth channels, which includes drug, dollar, club, conveni-ence and Amazon.com.

ANGEL WARD, Customer Business Leader, CVS

L’Oreal USARACHEL HENNES, National Account Manager, CVS

LOUISE HORGAN, Director, Customer Marketing Strategy

EMMA WADE-WEST, National Account Manager, Maybelline-Garnier, CVS

Mars Chocolate North AmericaPAULA MEISSNER, Team Leader – CVS

TINA MEHTA, Shopper Marketing Manager – Drugstore Channel

PIA HEINE, Rite Aid Sales Team Leader

JOHN HAMILTON, National Account Manager, CVS Team

STEVE LINDER, Vice President of Sales, Drug Channel

ANNE JENKINS, Director of Shopper Marketing, National Accounts Jenkins leads a team of brand managers responsible for delivering insights-led, category-growth driving programs that meet the needs of retailers and shoppers in a rapidly evolv-ing environment. With Kimberly-Clark since 2000, she became the director of shopper marketing in September 2013.

GREG PIKE, Director, Customer Development Pike is the CVS team leader overseeing a matrixed group of 15 people leading category strategies and omnichannel initia-tives with $300 million in revenues. While at Kimberly-Clark, he has also led category management teams and customer develop-ment teams at Walmart and CVS, and held a global role in K-C International, working with the top four global retailers.

Kraft Foods GroupSUSAN CAREY COYLE, Director of Shopper Marketing – Growth Channels Carey Coyle has held a vari-ety of positions within the shopper marketing team including leading top retailers’ shopper marketing annual

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MARY BUHLER, Team Sales Director Buhler heads the develop-ment, implementation and coordination of Walgreen’s strategic business plans to achieve Mondelez’s annual and range KPIs to include sales, profit and consumption. All core and cross-functional team members work in concert to achieve the customer’s business strategy including customer pen-etration, marketing/sales program imple-mentation, operations/promotion financial management and new product develop-ment plans and programs.

MINDY RICKERT, Associate Director, Shopper Marketing Rickert is the shopper mar-keting lead for Walgreens, CVS and Rite Aid. With near-ly 10 years of experience in brand manage-ment, most recently leading the Trident gum brand, she brings a combination of experi-ence and marketing insight to create com-pelling shopper solutions that drive results at every point along the path to purchase.

MillerCoorsDONNA CALLAHAN, Customer Marketing Manager

KEVIN DINEEN, Director of National Accounts – Walgreens

NALLELY GASS, Director of Sales Gass leads the national retail sales team dedicated to CVS Health, working to bring insights and programming that speaks to the shopper and engages them in-store. She previously led the cus-tomer solutions/category management team to build capabilities and enable better, more fact-based strategies with the com-pany’s retail partners across the U.S. Prior to joining MillerCoors, she held several insights roles within PepsiCo.

STEVE MURA, Director of National Accounts – Rite Aid

Mondelez InternationalJENNIFER BRYANT, Customer Vice President, Drug Bryant has spent the major-ity of her 19-year career in sales, most recently leading the retail direct store delivery operations for the metro New Jersey/New York area. She brings a diverse background of experience in shopper insights, marketing, strategic planning and customer management to her current role.

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Rite Aid Thought StarterRite Aid favors activity that bundles shopping solutions with rewards tied to its customer loy-alty program. The Wellness+ program has played a key role in generating improved business results and strengthening Rite Aid’s position as a wellness destination.

Must-Know TermsWellness+ with Plenti. Rite Aid introduced its Wellness+ loyalty program in 2010 and re-branded it “Wellness+ with Plenti” in May as it joined the first U.S.-based coalition loyalty program. Operated by American Express, the free Plenti program lets members accrue and redeem points across various participating companies linked through a single rewards card.

Wellness Ambassadors. Specially trained Wellness Ambassadors staff kiosks in the middle of remodeled “Wellness” format stores to provide enhanced customer service and facilitate pharmacist-patient interaction. Wellness Ambassadors have played a key role in reminding shoppers about Rite Aid’s immunization services, one component in the chain’s strategy to expand pharmacy services.

For more on Rite Aid, read the Rite Aid retailer profile at P2PI.org/retailers/riteaid (members only).

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PepsiCoAMY CHEN, General Manager/Senior Director of Sales – CVS Customer Team

SARAH CHRISTIANSEN, Director of Sales, Frito-Lay

CHRIS DELONG, Vice President of Sales, Drug, Dollar & Convenience

MONEKA KROUSE, Senior Director, PepsiCo Category Leadership, C&G, Dollar and Drug Channels

JOHN O’ROURKE, Director of Sales – PepsiCo Beverages, Walgreens Customer Team Lead

LARISSA RODRIGUEZ, Senior Sales Director, Drug Channel, Frito-Lay Rodriguez leads the Frito-Lay drug channel cross-function-al team. Her team collabo-rates with drug retailers to deliver programs that drive joint business growth. She began her career with Procter & Gamble and has held multiple sales and marketing roles at PepsiCo across beverages and snacks.

LAURIE STEPHENSON, Customer Business Lead With more than 15 years’ experience in CPG sales, Stephenson spearheads a wide range of strategic initiatives with re-tail partners. She leverages her knowledge of consumer insights, trade marketing and shopper marketing to provide best-in-class joint business plans. She is currently a strate-gic leader for the CVS team.

Nestle USAGARY LUCIER, National Category Development Account Manager Lucier has spent 13 years in sales management positions with national foodservice and retail chain customers. He currently provides business-building solutions to CVS Health for its ice cream, frozen food and chilled beverage categories.

JEFF PRAIRIE, Senior National Account Manager, CVS and Rite Aid

Novartis Consumer HealthREGIS SCHRATZ, Vice President of Sales, Drug Channel

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TOM KITZINGER, Director of Sales, Walgreens

PharmaviteMICHAEL SIMCO, Divisional Vice President – Drug Channel Simco is responsible for the drug channel within the company, a position he’s held for two years. Prior to joining Pharmavite in 2009, he spent 14 years at Colgate-Palmolive with various sales, trade marketing and sales manage-ment roles.

JEFF TAYLOR, Director National Accounts – Walgreens

Prestige Brands Inc.LISA CASOLINO, Senior Director of Sales; Team Lead, Walgreens Casolino leads the Walgreens team with strategic direction of the Prestige portfolio containing numer-ous OTC brands driving sales and marketing.

Procter & GambleTOM BECHARD, Director, CVS Team Lead

JULIE JONES, Director, Walgreens Team

ESPERANZA TEASDALE, Senior Director of Shopper MarketingWith an industrial engineering and account sales background, Teasdale has brand strat-egy, marketing, innovation and shopper expertise. She now oversees elevating the company’s marketing agenda by partnering with customers to build win-win solutions at retail across channels and with the PepsiCo drug customer teams.

Pfizer Consumer HealthcareROBERT CATANZARITI, Director, Drug Team Catanzariti has 25 years’ experience in the CPG indus-try in various roles including sales, shopper and category insights, training and development. He cur-rently leads the Pfizer drug channel team.

CHRISTY GAGE, Customer Team Manager, CVS Gage has more than 15 years’ experience leveraging collaborative business rela-tionships to drive business results. She also has cross-functional experience including sales, shopper marketing, customer devel-opment, category insights and management across top-tier consumer packaged goods companies and multiple channels. She is currently responsible for more than $250 million in portfolio sales.

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U.S. Nutrition Inc./NBTYKAITLYN FIGUEIREDO, Director of Sales, CVS Figueiredo develops the strategy and executes joint business plans with CVS. She is charged with building and maintaining the customer relationship, and has full P&L responsibility. In her previ-ous role, she led the drug channel shopper marketing and category team, where she was charged with activating national brand marketing plans at the top three drug chan-nel retailers.

BETH POTERE, Vice President, Sales, CVS

UnileverERIN DRESS, Customer Business Manager, Hair Care Dress manages the seven Unilever hair brands for CVS, planning 360-degree support campaigns with brands and the retailer. Prior to assuming her current post in July 2014, she was an associate brand manager at the company.

KENNY OLSON, Head of Shopper Marketing – P&G Walgreens Team Olson has both international and domestic experience working across more than a dozen of P&G’s billion-dollar brands includ-ing Pampers and Oral-B. He currently leads a team to deliver all marketing aimed at driv-ing trips and building baskets with P&G’s portfolio at Walgreens.

KATE RIDLEY STECHSCHULTE, Associate Director, Walgreens Beauty/Personal Care

RB (Reckitt Benckiser)AMIN NABLI, Vice President, Drug Sales

RevlonLAUREN CHUPKO, Customer Business Manager, CVS

WILLIAM FERRY, Senior Sales Director – Walgreens

S.C. Johnson & SonMICHAEL MORROW, Director of Sales, Drugstore Channel Morrow has both sales and marketing experience man-aging all trade channels. He currently leads the SC Johnson teams re-sponsible for business growth at Walgreens, CVS and Rite Aid.

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Wm. Wrigley Jr. Co.MATT HERRMANN, Shopper Marketing Manager Herrmann is responsible for driving mutual growth for Wrigley in the drug channel through various retail marketing initiatives. Prior to joining the company in 2013, he worked in brand management at Dyson and sales in General Electric’s consumer appli-ance division.

GREG NEWSTROM, Team Leader, Walgreens

DAVID VALEDOFSKY, National Account Manager – CVS Valedofsky has 15 years of experience in sales, first at Mars Chocolate and now Wrigley. Having held national sales strategy and a brand planning position for a variety of brands, including M&M’s, he is now re-sponsible for delivering retail sales growth across the candy, gum, mint and seasonal categories for Wrigley by developing CVS-specific programs.

CORY FRAEHSDORF, Shopper Marketing Manager – Drug Channel Fraehsdorf develops strate-gic and insight-driven shop-per marketing plans for leading brands such as Dove, Tresemme, Suave, Nexxus and Axe while managing a multimillion dollar shop-per marketing budget for the drug channel. She also builds and maintains strong rela-tionships with senior retail leadership within the merchant and marketing teams at key retailers in the drug channel.

DAVID REGINE, Customer Business Manager Regine has more than 10 years of experience in the CPG industry, holding posi-tions at PepsiCo and Unilever since 2012. He manages the skin care business for one of the company’s most strategic customers, CVS.

ADAM SESTON, Customer Development Director – Drug Channel

MICHAEL WALTON, Team Lead – CVS During his 10-year career at Unilever, Walton has held vari-ous sales, customer marketing and category management roles. He is now the customer development team lead, handling CVS Health.

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