Why 2015 is the Year of Copy Data

In this Webinar You Will Learn:

Available On Demand

1. What EXACTLY is Copy Data

2. How Copy Data Solutions Are Delivered

3. The Requirements of Copy Data

For audio playback and Q&A go to:

http://bit.ly/2015CopyData

Our Speakers

Steve, The Storage Alchemist, is the Vice President of Technology & Evangelism for Catalogic

Software. Steve has the unique ability to boil technology speak down into real business value. Steve

has been a storage industry professional for over 20 years. Over the course of the last decade, Steve

has helped a number of companies, including: Connected Corporation, Avamar and Storwize talk

about the value of their technology in the industry and help them become acquired by, Iron Mountain,

EMC and IBM. Steve is a professional blogger (www.thestoragealchemist.com) and noted industry

speaker.

George Crump is the founder of Storage Switzerland, the leading storage analyst focused on the

subjects of big data, solid state storage, virtualization, cloud computing and data protection. He is

widely recognized for his articles, white papers, and videos on such current approaches as all-flash

arrays, deduplication, SSDs, software-defined storage, backup appliances, and storage networking.

He has 25 years of experience designing storage solutions for data centers across the US.

● Analyst firm focused on storage, cloud

and virtualization

● Knowledge of these markets is gained

through product testing and interaction

with end users and suppliers

● The results of this research can be

found in the articles, videos, webinars,

product analysis and case studies on

our web site:

http://storageswiss.com

Who Is Storage Switzerland?

Company

Who: Leading Software Provider of Intelligent Copy Data Management

Founded: 1996

Headquarters: Woodcliff Lake, NJ

Offices: US, EMEA

Technology

• 25 pending and issued patents

• Products include: ECX™ and DPX™

- Copy Data Management – leverage your data copies

- Heterogeneous Data Protection – instant mountable access

Customers

Thousands of satisfied customers WW

3

Our Belief Data is more critical to business than ever. Business must leverage

their data copies to deliver operational efficiencies, while

simultaneously delivering greater business agility. The next great

leap in Data Management will be Copy Data Management.

Polling Question

How Many Copies of Data Do You Make?

A) Backups Only

B) Backups and Replicas

C) Backup, Replicas, TestDev

D) Backup, Replicas, TestDev, Compliance

E) Backups, Replicas, TestDev, Compliance,

Analytics

Polling Question

How Many Copies of Data Do You Make?

Why and What is Copy Data

Management?

Why Do We Need All These Copies?

• The Reasons Are

Legitimate (backups,

replicas, test/dev,

compliance, analytics)

• Access to copies often

needs to be instant, can’t

wait for a copy to be

created

• Copies need to be

maintained for a long time

The Result is Copy Data is out of

Control

Time

Sto

rag

e G

row

th

Resilient workload

Tape Backup

Disk Backup

Compliance workload

Test/Dev workload

Big Data workload

1

23

23

1

6

?

Primary Data Growth

Primary Data

~35%

Copy Data ManagementGap

50+

IDC, The Copy Data Problem: An Order of Magnitude Analysis, doc #239875

What is Copy Data Management?

• Process to reduce and

repurpose copy data

• Process to manage

distribution of copy data

• Process to FIND data within

those copies

Copy Data Methods

The Split Write Method

The Managed Snapshot Method

The Application Snapshot Method

What Are The Requirements of Copy

Data?

• Manage Copies

• Orchestrate Copy Delivery

• Analyze Copy Use

Copy Data Management

• Control over how initial

copies are made

• Policies on how copies are

distributed

• Policies on how copies are

expired

Copy Data Orchestration

• Controls how copy is

presented to use cases

(backup, replica, test/dev,

compliance, analytics)

• Automates how and when

that presentation is

performed

Copy Data Analysis

• Establish relationships

between objects

• Track Data Lifecycle

• Establish provenance and

value

Catalogic ECX

Manage, Orchestrate and Analyze

Copy Data across your Enterprise and Cloud

Instant Copy Data Management

Catalogic Intelligent Copy Data Management Platform

19

Enterprise Storage Catalogic ECX

Non-disruptive Operations

Proven Efficiency

Seamless Scalability

World-class snapshot and

replication capabilities

Copy Data Management

Platform

Manage, Orchestrate and

Analyze Copy Data

across your Enterprise

and Cloud

Use Cases

Copy Data Leverage

Next Gen Data Protection

Hybrid Cloud “Killer App”

Copy Data Analytics

Clustered File Systems Converged

Infrastructure

Flash Infrastructure

Optimization

Deployments

ECX Intelligent Copy Data Management PlatformManaging the Full Lifecycle of Copy Data

20

Orchestrate AnalyzeManage

Manage, Orchestrate and Analyze Copy Data

across your enterprise and cloud leveraging ECX’s Actionable Catalog

© Wikibon 2008© Wikibon 2014 Research Underwritten by Catalogic Software www.wikibon.org

Impact of Snapshot Catalog on 20

Filers

NoECX ECX

3-yearCostofBackupManagement $997,920 $598,752

3-yearCostofBackupHardware&So ware $1,108,800 $665,280

3-yearStorageManagementCost $1,663,200 $1,214,136

3-yearCostofStorage(Harware,So ware) $1,848,000 $1,459,920

ECXLicenseCost $0 $106,600

TotalCost $5,617,920 $4,044,688

$5,617,920

$4,044,688

$0

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

3-yearTotalCostofNetAppStorage

(Storage,M

anagemen

t,Backup&Licenses)

ImpactofCatalogicECXSo wareonTotalCostof20NetAppFilers(800TB)

Not having a Catalog of NetApp Snaps increases Total 3-year Filer & Backup Costs by 39%

Source: Wikibon August 2014 - See Notes for Assumptions

21http://catalogicsoftware.com/en/resources/catalog-software-solves-copy-chaos

39%

© Wikibon 2008© Wikibon 2014 Research Underwritten by Catalogic Software www.wikibon.org

Impact of Snapshot Catalog on 20

Filers

22

NoECX ECX

3-yearcostofBusinessUsers $2,550,000 $1,938,000

3-yearCostofDevelopers,QA&Tes ng $1,080,000 $820,800

3-yearCostofStorage(Hardware,So ware) $1,848,000 $1,459,920

3-yearStorageManagementCost $1,663,200 $1,214,136

3-yearCostofBackupHardware&So ware $1,108,800 $665,280

3-yearCostofBackupManagement $997,920 $598,752

ECXLicenseCost $0 $106,600

TotalCost $9,247,920 $6,803,488

$9,247,920

$6,803,488

$0

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

$7,000,000

$8,000,000

$9,000,000

$10,000,000

3-yearTo

talCostofNetAppStorage(Storage,

Man

agement,Backup,D

evelopmen

t&Licenses)

ImpactofCatalogicECXSo wareonTotalCostof20NetAppFilers(800TB)

Not having a Catalog of NetApp Snaps increases Total 3-year Filer & Backup Costs by 36%

Source: Wikibon October 2014 - See Footnotes for Assumptions

How Do You Leverage Your Copy Data Today? Answer: You Don’t!

• Businesses make multiple copies of

their data why?

– Snaps are easy to ‘turn on’

– IT hopes to use them for recovery

– IT hopes to use them for other

business solutions

• The reality.

– Snaps rarely get utilized and

sit just sit idle

– Too difficult to use for recover; there is

no catalog

– No way to ‘leverage’ for other business

solutions as there is no automation

– Orchestration with systems

infrastructure is also needed for most

use cases

23

Leverage Your Copy Data Today with Catalogic ECX

Operationally efficient Copy Data deployment

is critical to drive down cost and complexity

– Simple process to consistently configure and

deploy snapshots, SnapMirrors and SnapVaults

across your environment or cloud

– Leverage call center skills for monitoring

workflows and managing exceptions for service

level reporting and impact

Leverage the application consistent data

copies in your enterprise that you can’t

today

– For Recovery, Automated DR, Test/Dev.

DevOps, Analytics, etc.

– Orchestrate storage (SnapMirrors, SnapVaults

and FlexClones) Hypervisor infrastructure and

location

– Auditable orchestration step-by-step process and

testable daily

– Workflows can provide “fenced” environments,

which can be tested, then either promoted to

production or cleaned up

– Workflows can be scheduled or ad hoc

24

Traditional Data Protection / Management

25

Primary Storage

VMwareSnapshots

Vault Mirror

Cloud

System Level

Recovery

DR Site, CloudLocal Site

Site Level

Recovery

File Level

Recovery

Backup / Media

ServersVTL, PBBA

Replication=

High impact,

inefficient

Multiple

BU products=Slow

restore=Complex,

costly, slow=

Tape

Traditional Data Protection / Management

Recovery via snapshots

• First use case for Copy Data

Management

• Requires legitimate

protection/recovery process

• Requires a catalog, automation and a

daily process to ensure proper

protection

– Just like backup today

• Most likely need to run in parallel to

current backup paradigm before fully

endorsed

Business Benefits:• All snaps fully cataloged, local,

remote & cloud

• Fastest backup available

• Fastest recovery available– Instant access

• Tape archive preserved or moved to cloud storage

• Dramatic reduction of CapEx and Opex

26

Primary Storage

VMwareSnapshots

Vault Mirror

Cloud

System Level

Recovery

DR Site, CloudLocal Site

Site Level

Recovery

File Level

Recovery

Copy Data Management: Disaster Recovery

• Costly backup licenses

• Costly replication licenses

• Complexity – media servers (2), replication policies

• No replication management / auditing / reporting

• Hard to meet protection windows – poor RPO

• Requires much ‘brittle’ scripting – order dependent

• CPU / Network burden

• Poor RTO

• Redundant – you already have the data copies

• Requires storage experts on staff 24x7

• Requires much ‘brittle’ scripting– Retuning to original state difficult / non-existent

• More costly software licenses

• Additional media server

• More expensive storage

• Slow recoveries

• CPU / Network tax

• RTO ‘good’ for some data not all data

• Redundant, time consuming, error prone

• Requires storage experts on staff

27

Copy Data Management: Disaster Recovery

• Simplicity!!!

• Leverage storage you already own

• Leverage storage services you already own

• Leverage data you already manage

• Snapshot, SnapVault® and SnapMirror®

management / auditing / reporting

• Simple point-click automation / orchestration

• Auditable, repeatable best practices

• NO MORE scripting!

• Meet all business RPOs

• Scalable solution

• Instant mountable access

• ECX drives entire process including– Promoting to production

– Clean up / tear down

• No additional:– Software

– Media servers

– Expensive storage

• Little to no CPU / Network tax

• RTO great for all data

• NO MORE scripting!

• Testable DAILY!

• Promote to production or tear down with the push of a button

28

Thank you!

Storage Switzerland

http://www.storageswiss.com

gcrump@storage-switzerland.com

StorageSwiss on Twitter:

http://twitter.com/storageswiss

StorageSwiss on YouTube:

http://www.youtube.com/user/storageswiss

Catalogic

http://www.catalogicsoftware.com

Catalogic on Twitter:

http://twitter.com/CatalogicSW

Tegile on Facebook:

http://www.facebook.com/CatalogicSW

Why 2015 is the Year of Copy Data

For complete Audio and Q&A please register for the On Demand Version at:

http://bit.ly/2015CopyData