Why a strategic marketing plan is right for your business2016

Enhancing your brandAn overview of our creative services 6 July 2011

Offering a wide range of specialist marketing services in an integrated way to meet clients’ needs and provide a one stop shop as required. Our consulting practice can help you to assess your current situation and formulate a successful strategy and our creative, digital, events and exhibitions teams can follow on and implement the right marketing campaign.

Who we are

©brandformula Consulting 2016 Page 2

> Our business is complex, our marketing plan would have to be complex

> We need to hire a professional marketing director to have a marketing plan

> A plan is too theoretical and doesn’t fit the reality of our business requirements

> We’ve done well without a marketing plan, why would we need one now?

Misconceptions

©brandformula consulting 2016 Page 3

> No clear vision and objectives behind the marketing activity

> No measurement of marketing activity

> Marketing work based on habits rather than key requirements to meet business objectives

> Marketing initiatives decided individually with no regards to the overall business objective

> Lack of central coordination resulting in higher costs and inefficiencies

Typical issues

©brandformula consulting 2016 Page 4

> Marketing activity focused on the business objectives

> Cost savings through economies of scale and better allocation of marketing investment

> More consistency in internal and external communications leading to increased revenues and improved brand awareness

> Better understanding of the business unit requirements by the marketing team

Benefits to our clients

©brandformula consulting 2016 Page 5

©brandformula 2016 Page 6

Enhancing your brandAn overview of our creative servicesWhat is a brand? Not easy to say simply, but essentially, it is the promise, the big idea and the expectations that reside in each customer’s mind about a product, service or company. People can come to love brands, trust them and believe in their superiority.

How do we shape brands? One key area is brand identity. While brands speak to the mind and heart, brand identity is tangible and appeals to the senses. Brand identity is the visual and verbal expression of a brand. Identity supports, expresses, communicates and visualises the brand.

And that is what a are – brand identity specialists We can do it all – top to bottom, or we can do individual elements. Whatever we do, we aim to produce work that enhances and supports your brand and ultimately adds value to it.

SECTION 1

© Copyright brandformula & Lamb CMC 2016. All rights reserved. All intellectual work contained within this document remains the property of brandformula & Lamb CMC and no content may be reproduced without prior permission. Tel: +44 (0)20 7265 7880 brandformula.co.uk

If you would like to talk through how we could enhance your brand, please contact:Antoine Guerin Managing Director e aguerin@brandformula.co.uk t +44 (0)20 7265 7880

Brandformula Consulting Fourth Floor, 5 London Wall Buildings London EC2M 5NS www.brandformulaconsulting.com

We have the right team. We have the right experience. We enhance and add value to your brand.

We get the job done.On time. On budget.

The bottom lineWe deliver results

© Copyright brandformula Consulting 2016. All rights reserved. All intellectual work contained within this document remains the property of brandformula Consulting and no content may be reproduced without prior permission. Tel: +44 (0)20 7265 7880 brandformula.co.uk