why advertise with - media.guardian.ng · across our social media platforms, which include...
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WHY ADVERTISE WITH THE GUARDIAN?The Guardian is Nigeria’s most credible and trusted newspaper. Available in print and digital, The Guardian
presents balanced coverage of events and stories to inform and educate its readers. The publication
has an affluent and well educated audience, global reach and an easy to navigate website optimized for
mobile.
Through our team of creative content creators, Brand Studio works with brands to create relevant editorial,
image based and video content for distribution on our platforms to help tell their story. We also have a wide
array of advertiser friendly products making The Guardian well placed to assist corporate organizations,
agencies and SMEs reach their target audience.
With over 35 years of dedicated service, The Guardian is widely recognized for its professionalism in
distributing news and storytelling and was winner of the .ng Media Award by NiRA in 2016, 2017, 2018.
The Guardian also won Best Print Media Website and Supporting Media Partner at the NIRA Awards 2017
and 2018.
T H E P L A T F O R M S
TVDIGITALPRINT
The Guardian newspaper is
distributed across Nigeria daily
and brings thought provoking and
inspiring journalism to its readers.
With a focus on business, politics,
and news throughout the week
as well as lifestyle, entertainment
and culture on weekends, The
Guardian caters to a diverse and
affluent audience.
T H E P L A T F O R M S
TVDIGITALPRINT
Reaching more than 3.5 million unique
visitors monthly, The Guardian website
is accessible via customized web,
mobile and tablet sites. 85% of our
traffic comes from the mobile site.
Additionally we have strong reach
across our social media platforms,
which include Facebook, Instagram,
Twitter and BBM and have a combined
following of over 3.1 million fans.
guardian.ng
T H E P L A T F O R M S
Guardian TV is a new and innovative
service from The Guardian delivering
daily video content across news, sport
and entertainment on its web, mobile and
social channels. Our content consists of
both local and international stories from
the likes of TVC, Reuters, DW, Bloomberg
and many more. Guardian TV also
produces in-house content around news
and topical issues. Our video content is
integrated into editorial to bring stories to
life more richly.
DIGITAL TVPRINT
tv.guardian.ng
D A I L Y F O C U S
Home & Property | Financial
Guardian | Policy & Politics |
Insurance | Media | Sports |
Guardian Metro |
Guardian Money
Appointments & Vacany |
Natural Health | Education |
Science | Business | Policy &
Politics | Sports |
Guardian Metro
MONDAY
THURSDAY
Apointments & Vacancy |
Labour | Law | Policy & Politics
| Guardian Business | Sports |
Capital Market | Global Stocks |
Guardian Metro
Autowheels | Policy & Politics
| Executive Brief | Business |
Friday Review | Arts | Business
Travel | Friday Worship |
Sports | Guardian Metro
TUESDAY
FRIDAY
Computer | Business |
Moneywatch | Maritime Watch
| Industry Watch | Energy |
Midweek Arts | Oil and Gas
| Review | Policy | Sports |
Guardian Metro
Life & Style | Gardening |
Fashion | Travel & Places |
Birthdays | People | Health
| Arts | Passages | Policy &
Politics | Business |
Love & Family Life | Sports |
Social Diary
WEDNESDAY
SATURDAY
Policy & Politics | Life |
Travel | Junior Guardian | Arts |
Agrocare | Business |
Life Magazine |
Love & Family Life | Sports
SUNDAY
D I S T I N C T I V E C O N T E N T
Guardian Life
Guardian Woman
BasicBlood FactsInfographic Business
Round-Upinfographic
Guardian Jobs
Video: Guardian Woman
Poll Results
GuardianContributor
Video:Shaping the future of Media
MetrowomanMarket PlaceExchange
Monitor
A U D I E N C E
GENDER AGE DEVICESREACH
AUDIENCE GEO
SESSION BY GENDER
GUARDIAN WEBSITE
1MPRINT DAILYREADERS
PAGE VIEWS
AVERAGE DWELL TIME
IMPRESSIONS
21%
79%
4%
31.5M+
2M+
65M+
10.5MWEB UNIQUEVISITORS
3.1MSOCIAL FOLLOWERS
100K+
NEWSLETTERSUBSCRIBERS
TRAFFIC BY DEVICE
LAGOS
79.38% 20.62%OTHERS
11% 85%
A U D I E N C E
REACH AGE DEVICESGENDER
21%
79%
GENDERMALE FEMALE
A U D I E N C E
REACH GENDER DEVICESAGE
32%
26%
18%
9%
8%3%
25-34 35-4455-64
45-5418-24 65+
AGE
A U D I E N C E
REACH GENDER AGE DEVICES
85%4% 11%
A d v e r t i s i n g A n d s p o n s o r s h i p o p p o r t u n i t i e s
DIGITAL DIspLAy pre-roLL ADs sponsoreD conTenTPRINT
FRONT COVER STRIP AD FULL PAGE AD QUARTER PAGE AD HALF PAGE AD
A d v e r t i s i n g A n d s p o n s o r s h i p o p p o r t u n i t i e s
pre-roll ads sponsored contentprInt DIGITAL DISPLAy
LEADERBOARD
MPU
MOBILE BANNER
DOUBLE MPU
BILLBOARD
We have a range of high-
impact display banners
on The Guardian website.
A d v e r t i s i n g A n d s p o n s o r s h i p o p p o r t u n i t i e s
DIGITAL DIspLAy sponsoreD conTenTprInT PRE-ROLL ADS
Video advertisements can be
bought with an associated
companion banner.
A d v e r t i s i n g A n d s p o n s o r s h i p o p p o r t u n i t i e s
DIGITAL DIspLAy pre-roLL ADsprINT SPONSORED CONTENT
The Guardian journalists, influencers, and columnists will create articles relevant to your target audience.
The Guardian team will also post series of photos covering a vast range of topics from both local and international sources
Our team of creative writers, photographers and videographers can work with your brand to create relevant, branded content for our audience.
ARTICLES
Video content studio to create and distribute branded videos across our video platform, Guardian TV
VIDEOS
PHOTOS
BRANDSTUDIO
R E C E N T C A M P A I G N S
ZENITH BANK JUMIAFCMB
FCMB sponsored The Guardian’s
coverage of Social Media Week
Lagos 2017. This meant including
their branding to everything The
Guardian published around SMWLagos
2017 including tweetchats, videos,
infographics, quote assets as well as a
4-page pullout in print everyday during
the 5-day event. FCMB ads were also
deployed on digital and in print. The
campaign led to increased visibility for
FCMB leading to, during and after the
event even though they were not direct
sponsors/partners of SMWLagos 2017.
R E C E N T C A M P A I G N S
FCMB JUMIAZENITH BANKFCMB
The objective of the campaign was to
promote the Zenith Aspire account.
We deployed their banner adverts,
created social media assets, produced
video series and placed pre-roll videos
on both Guardian.ng and Guardian
TV. The campaign led to increased
visibility and awareness for Zenith
Bank in general and the Aspire
campaign more specifically. The
campaign also led to an increase in
website traffic for Zenith Bank.
R E C E N T C A M P A I G N S
FCMB ZENITH BANK
The objective of the campaign was to
create amusing, shareable content that
presents Jumia’s brand as it relates to
a range of situations, and with content
around the idea of stretching your
budget to get the most out of life. This
involved a range of life hacks, and
cheaper and more imaginative ways
of getting things done, all shown to
involve products that can conveniently
be purchased from Jumia. We deployed
their banner adverts, created social
media assets, produced video series and
placed pre-roll videos on both Guardian.
ng and Guardian TV
JUMIA
C O N T A C T U S
For more information,
Please send an email to [email protected] or call; +234 (0) 8175629916