why an api? - exec i/o mobile 2014
TRANSCRIPT
Classic SaaSBUSINESS TO BUSINESS
End-users CustomersSaaS
company
MoneyValue
LTV > ACQUISITION COST = YOU WIN
MoneyValue
Problems with SaaS
1. Solves a specific problem
2. Limited market
3. End-user responsibility
The API business
End-users CustomersAPI
business
MoneyTools
MoneyValue?
Not knowing the value your customers will create is the true power of an API business.
Not knowing the value your customers will create is the true power of an API business.
Johannes Lundberg - Exec I/O Mobile 2014
SaaS CTA - sign up
API CTA - understand
Characteristics of an API business
1. Community building, not sales
2. Requires long term commitment
3. Can be very low churn, high LTV
4. Often crucial for customers’ success
The essence of an API
Turning traditional complexity into programatic simplicity.
46elksTelephony automation
Voice, SMS & MMS for developers
• High hardware costs • Big monthly fees • Long term contracts • Extensive development time • Requires telecom skills
• No hardware needed • No fixed costs • No lengthy contracts • Fast to integrate • No special skills required
Traditional way 46elks
- Send & receive SMS - Dynamic Voice call logic - Real time phone number allocation - MMS campaigns
…
• Play menu sound file • If 1, connect to sales • If 2, connect to support
Startup IVR concept
Startup IVR with 46elks
{ ”ivr”: ”menu.mp3”, ”1”: { ”connect”: ”+123456” }, ”2”: { ”connect”: ”+789123” } }
46elks
Become a part of the Developer’s toolbox!
DeveloperBusiness
Can we solve this problem?
47 520 developers
2.6 million developers
