why and when people travel by beth pitts. psychological factors affecting travel choices prestige...
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Psychological Factors Affecting Travel Choices
Prestige
Escape
Education
Social Interaction
Family Bonding
Self-Discovery
Respect and admiration resulting from high quality. Travel to choice destinations can provide a traveler with a level of fame, if only in the mind of the traveler.
Hollywood—Rodeo Drive
Prestige
The desire to leave the daily routine of one’s life
Beaches—Hilton Head, SC
Caribbean—St. Thomas
Escape
Social Interaction
Travel provides opportunities to meet and interact with new and different
people.
Self-Discovery
•“Finding oneself”
•Beauty, nature and national parks—camping, hiking
•Holistic vacations—Yoga retreats
Basic Travel Motivators•Physical or relaxation motivator
•Cultural motivator
•Interpersonal motivator
•Status and prestige motivator
Physical or
Relaxation Motivator
•Physical rest
•Sporting as a spectator or participant
•Examples: running, lounging in the sun, vacationing alone
Cultural
Motivator
•The desire for knowledge of other regions or countries
•Religion, one of the first motivators of travel
•Music
•Art
•Dances
Interpersonal
Motivator
•Meet new people
•Make new friends
•Visit friends or relatives
•Escape from the daily routine
Status and Prestige Motivator
•Desire for recognition, attention, appreciation and a good reputation
•Major accomplishments, an award recipient, travel to currently popular destinations
Factors That Influence Destination Choices
Total cost of trip
Climate for comfort
Purchase opportunities
Word-of-Mouth
Entertainment
Recommendations
Other Amenities
Seasonal Nature
of Tourism
•Peak period (high season)
•Off-peak period (low season)
•Shoulder season
Peak Period (High Season)
Time when the destination is most desirable either for
climatic reasons or because of some special event
•Prices are high.
•Demand is high.
•This is a popular travel time.
Off-Peak Period (Low Season)
Period or season when traffic volume or
occupancy is not heavy
•Traffic is usually low for an identifiable reason.
•Prices are reduced.
•Demand is low.
Shoulder Season
The period between peak and off-peak seasons. Shoulder seasons are
attractive to people who do not need to travel during peak holiday
months.