why b2b companies aren't killing it on instagram
TRANSCRIPT
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Why B2B CompaniesAren’t Killing it On
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HPStrategy:
Advertising Product
Challenge:Giant HP ad
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SalesforceStrategy:
Company Culture
Challenge:Limits audience
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AmericanExpressStrategy:
Instagram Relevant
Challenge:Low engagement
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GreyStrategy:
PersonalDiary
Challenge:Limits audience
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- More resources- More interaction with audience
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Company IG Twitter
Grey 8k 12k
Salesforce 20k 300k
American Express 130k 877k
HP 360k 1mil
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Visual appeal Visual intrigue• Beauty a desire to know more
• Tackle limited audiences and lowengagement by being actuallyinteresting and inviting
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New Instagram StrategyStory:
We use and authentically support small businesses.
Storytelling: • For every product you buy at a mainstream,
commercial company, you can get it at a small business.
• “A week in the life”• New aesthetic – color coordination, photography
style, employee feature in a more organic way