WHY BLOGGING IS IMPORTANT FOR

YOUR BRAND

Web marketing helps you create a relationship. And one of the best ways to build relationships is through blogging. Blogs are web-based log of entries about a particular subject or topic. Though blogs mainly include text, it can also include videos, pictures and audio.

Blogging is important for businesses today

• To build trust among your audience by bridging the gap between you and your prospects

• To engage with prospects online through feedback, comments and questions

• To get better search engine rankings on the web through quality content

Blogging helps in boosting a company’s credibility, visibility and salability. So before you start blogging you need to

• Undertake intense research to understand what your audience wants to read

• Zero in on a theme to base your blog on

• Write interesting, authentic and valuable content

• Integrate your blog in to your website

• Design and personalize your blog to give it a professional look

• Update your blog everyday with fresh content

• Announce your blog launch through a press release

• Invite other bloggers to guest write a blog

• Include pictures, videos and audio wherever possible to build readership

• Include links to your website or other relevant sites

• Encourage people to leave a comment or share your post

• Share your blog posts on other social networking sites

The most important thing is to understand that the way you deliver your message is as important as the message itself. So why wait? Pick up a topic and start blogging your way to marketing success.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Listing Websites, Interactive Presentations, Virtual Tours, Flyers, E-

mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans.com is

automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.