Why bother with ethics?1. Create trust relationships.

2. Create and maintain self-esteem.

3. Avoid prison and public humiliation.

Hedge Fund Billionaire, 5 Others Arrested For Insider Trading

Former senior vice president of IBM Robert Moffat enters Manhattan federal court for his sentencing, Monday, Sept. 13, 2010, in New York. Moffat pleaded guilty for his role in the Galleon Group insider trading case.

"Your honor, I made terrible mistakes in judgment which will haunt me for the rest of my life," the career IBM man told Manhattan federal Judge Deborah Batts, his voice cracking with emotion and tears streaming down his face. "What makes this so painful to me is the knowledge that my actions hurt my wife, my children, my brothers and sister, friends, colleagues and IBM, all of whom put their trust and confidence in me."

Danielle Chiesi Said Insider Trading was "Like an Orgasm,"

Building Character

"We are what we repeatedly do. Excellence, then, is not an act, but a habit."  Aristotle

Building Character1. Decide what is ethical.2. Build ethical habits.

Make checklists.Do the right thing even if not easy.

Don’t choose short term benefits when the choice compromises long term benefits.

Always do what is right. It will gratify most of the people and astound the rest.

Mark Twain