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WHY BUY LETSCONNECT? November 2014 Copyright © 2014, LETS-CONNECT Limited

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Page 1: Why buy presentation lets connect?

WHY  BUY  LETS-­‐CONNECT?  November                                2014  

     

Copyright © 2014, LETS-CONNECT Limited

Page 2: Why buy presentation lets connect?

WHAT IS LETS-CONNECT?

‘WHY BUY’ LETS-CONNECT?

Copyright © 2014, LETS-CONNECT Limited Company Confidential 2

LETS-CONNECT is an intelligent WiFi hotspot that combines social media, internet access, data capture, customer analytics & insights whilst ensuring that the user experience remains consistently on-brand.

LETS-CONNECT allows it’s customers to manage and monitor their on-brand and multi function WiFi service from anywhere in the world – giving the user a whole host of powerful marketing tools and intelligent features that can be activated at the touch of a button.

LETS-CONNECT… q  enables customers to easily get online in-venue via social media q  improve the quality and reliability of public and staff WiFi q  provides a consistent ‘on-brand’ experience to customers that reflect that of the

business q  allows businesses to get more value from their in-venue free public WiFi service q  encourages customers to share their contact details with the venue q  provides an easy to use & understand management system to venue & marketing

managers

Page 3: Why buy presentation lets connect?

LETS-CONNECT POWERED HARDWARE ‘WHY BUY’ LETS-CONNECT?

Copyright © 2014, LETS-CONNECT Limited Company Confidential 3

FEATURE BENEFIT User bandwidth management LETS-CONNECT cleverly manages the bandwidth of every connected user.

No matter if there are 3 or 30 connected users on the guest WiFi network, the experience they receive will be the same.No one user can ‘hog’ the majority of the internet bandwidth, something that would normally slow down the service and have a negative impact on the overall customer experience.

Automatic WiFi Channel Switching LETS-CONNECT finds the strongest WiFi channel for your customers and will automatically change the channel if it detects interference from other WiFi networks, electrical appliances or anything else.

Customers using the guest WiFi network receive a consistent experience with a minimised risk of losing their connection, and more importantly, their work.

LETS-CONNECT powered WiFi hardware is configured to ensure a customer’s WiFi experience is the best it can be.

Page 4: Why buy presentation lets connect?

LOGIN EXPERIENCE & GUEST RECOGNITION

‘WHY BUY’ CAPTINI?  

FEATURE BENEFIT Branded Social WiFi login The customer WiFi landing page will be branded to reflect that of the venue/brand

Customers using the guest WiFi service will get a consistent ‘on-brand’ welcome when they login, helping to keep brand consistency across all of the marketing channels

Social Media Login Integrated with the top social networks (Facebook, Twitter, Google+, Linked In etc..)

The customer experience is greatly improved as they only need a few clicks to get online. Social media integration eliminates the need for lengthy forms and usernames that the majority of customers forget

Guest recognition LETS-CONNECT recognises returning customers

Customers who have already used the service are welcomed back by name; giving their WiFi experience a personalised touch. Returning users only need to click once to get back online

LETS-CONNECT’s unique ‘user centric’ approach to WiFi means that customers get the best possible branded WiFi experience whilst giving valuable and usable data to the venue.

Copyright © 2014, LETS-CONNECT Limited Company Confidential 4

Page 5: Why buy presentation lets connect?

SAFE, SECURE AND COMPLIANT

‘WHY BUY’ CAPTINI?  

AREAS OF TRUST Data protection Businesses providing a public WiFi service should be aware of the obligations under the Data Protection Act. LETS-CONNECT are fully compliant with this legislation and ensure that an individuals personal data that is collected or processed is done so in line with the requirements of the DPA Data retention The Data Retention (EC Directive) assists in the prevention and detection of organised crime and terrorism. LETS-CONNECT stores data in line with the requirements of the regulation on secure cloud systems Illegal online activity The Digital Economy Act 2010 targets online copyright infringement by end users, covering illegal or inappropriate downloading and file sharing. LETS-CONNECT provides data, audit trails and services that help businesses to prove that you have taken steps to try to prevent copyright infringement. Users and customers of the service have to accept the terms and conditions which cover inappropriate use

Copyright © 2014, LETS-CONNECT Limited Company Confidential 5

LETS-CONNECT provide venues with a secure WiFi service, secure login processes and separate WiFi networks for guest and business critical services. This isolates and protects the data on private networks and EPOS systems Many ROI and UK businesses are unaware of the obligations required by those wishing to provide a public WiFi service. LETS-CONNECT enables businesses to meet all current ROI and UK legislation

Page 6: Why buy presentation lets connect?

FAMILY FRIENDLY, TASTEFUL AND LEGAL ‘WHY BUY’ CAPTINI?  

AREAS OF TRUST LETS-CONNECT rigorously follows the standards and recommendations of the Internet Watch Foundation (IWF) Every website request made upon a LETS-CONNECT WiFi network is routed through our filtering servers These check against continually updated lists of illegal or blocked sites. If a browsing request is blocked by the system the user will be re-directed to a page explaining that the site they have requested has been blocked These lists are configurable; for instance pornographic, streaming and file sharing sites are already on the list. A business may want to add competitor or price comparison sites to the blocked list, or other specific sites. All this is easily setup from within the LETS-CONNECT account

Copyright © 2014, LETS-CONNECT Limited Company Confidential 6

With a public WiFi service comes the risk that users and customers may access content that is not family friendly, tasteful or legal LETS-CONNECT’s service includes a convenient content filtering system which blocks inappropriate material We constantly update our list of blocked domains  

Page 7: Why buy presentation lets connect?

IDENTFY RETURNING USERS vs. UNIQUE USERS  

‘WHY BUY’ LETS-CONNECT?  

BENEFITS

•  Helps businesses understand if they have a majority of ‘loyal’ or ‘one time’ customers •  Allows businesses to understand the areas in which they should focus their marketing efforts.

Whether it be advertising for new business, or concentrating on customer loyalty to ensure they keep coming back

•  Allows venues to reward returning customers, which in turn, helps to build loyalty •  LETS-CONNECT makes this data easy to view, understand and use

 

Copyright © 2014, LETS-CONNECT Limited Company Confidential 7

Page 8: Why buy presentation lets connect?

IDENTIFY USER DEMOGRAPHICS

‘WHY BUY’ LETS-CONNECT?  

BENEFITS

•  User demographic breakdowns help businesses understand the type of customers using their venues

•  Allows businesses to focus their promotional efforts on targeting

the right groups of people

•  Gives greater clarity as to what publications, magazines, newspapers, blogs, e-newsletters, community groups, forums etc.. they should promote themselves in

•  LETS-CONNECT can also segment this data (male / female / 18-30 / over 50 etc..) to be used for email marketing campaigns

Copyright © 2014, LETS-CONNECT Limited Company Confidential 8

Demographic analysis is a technique used to develop an understanding of the age, sex, and composition of a population and how it has changed over time

Page 9: Why buy presentation lets connect?

IDENTIFY SOCIAL PROFILE STATISTICS

‘WHY BUY’ LETS-CONNECT?  

BENEFITS

•  Understanding the preferred social network of in-venue customers is extremely powerful. Businesses are able to see the social channels in which to focus their marketing efforts

•  One venue found that Google+ was their preferred social login

channel. They have subsequently created an account and made a concerted effort to be active and engaging on that social network

•  Some businesses have cross referenced their in venue

customers who logged in with Twitter, with their online Twitter account. This has helped them to understand and pinpoint the biggest advocates for their brand, and whether online social customers actually come into the venue

Copyright © 2014, LETS-CONNECT Limited Company Confidential 9

Page 10: Why buy presentation lets connect?

IDENTIFY CUSTOMER DWELL TIME ‘WHY BUY’ LETS-CONNECT?  

BENEFITS •  Dwell time will allows a venue to identify if customers are:

•  staying for longer on certain days of the week, •  frequenting your venue at certain times of the day

•  Understanding why people are staying on those days helps provides invaluable day-on-day insight so that businesses can do ‘more of the same’

•  Dwell time provides operational information that in turn can be used to plan promotions, campaigns or staff and resources

Copyright © 2014, LETS-CONNECT Limited Company Confidential 10

Dwell time is the actual length of time that a visitor spends connected to the WiFi network in your venue

Page 11: Why buy presentation lets connect?

IDENTIFY SOCIAL SHARING STATISTICS ‘WHY BUY’ LETS-CONNECT?  

BENEFITS

•  Updated daily, this simple at-a-glance view monitors a venues ‘Social Reach’ by tracking the increase or decrease in the number of Facebook likes, Facebook shares, Twitter follows, Google+1’s, and Linked-In shares relating to your social accounts and website

•  Helps businesses understand if content posted to social media is having a positive impact

•  Are customers are ‘unliking’ or ‘unfollowing’ the social accounts based on recent posts, announcements or events?

•  The dashboard metric saves time and resource with not having to log into each account separately

Copyright © 2014, LETS-CONNECT Limited Company Confidential 11

Page 12: Why buy presentation lets connect?

ENCOURAGE FACEBOOK LIKES

‘WHY BUY’ LETS-CONNECT?  

BENEFITS •  Automatically get more ‘Likes’ from in-venue customers •  Offers a ‘frictionless’ user experience; make it easy for

customers to ‘Like’ the Facebook business page

•  Acts as a non-compulsory ‘Like-gate’; customers are not forced to like the page if they do not wish

•  The venue set the number of seconds the user waits before connecting them to the internet

•  Does not act as a repetitive ‘spam’ request. Customers

who have already ‘Liked’ the page will not be prompted

LETS-CONNECT gives business the option to prompt their customers in to ‘liking’ their Facebook page during the login process

Copyright © 2014, LETS-CONNECT Limited Company Confidential 12

     

Page 13: Why buy presentation lets connect?

HIGHLIGHTS YOUR TOP CUSTOMERS ‘WHY BUY’ LETS-CONNECT?  

BENEFITS •  Real time view of your most and least frequent visitors

•  Identify, reward and retain your best customers

•  This information is based on the customers actual physical presence in the venue

•  Many business use this data to implement a loyalty scheme that that is targeted specifically at their regulars

•  Alternatively this can be used as a ‘customer retention’ tool that enables the business to communicate with customers who have not been in the venue recently, or have only visited a small number of times

•  Provides a method of data segmentation for targeted

customer communications

Copyright © 2014, LETS-CONNECT Limited Company Confidential 13

Page 14: Why buy presentation lets connect?

PROVIDES 3RD PARTY INTEGRATIONS

‘WHY BUY’ LETS-CONNECT?  

BENEFITS

•  LETS-CONNECT’s “adopt the best of breed” philosophy allows businesses to link directly into the most popular and effective email marketing, social media & CRM tools at the click of a button

•  For example, a direct link to MailChimp allows freshly captured data to be fed straight into the MailChimp account

•  This facilitates the creation and of highly targeted email campaigns such as birthday reminders and loyalty offers

•  Linking LETS-CONNECT to a CRM database helps to fill in the gaps of any existing customer data

•  Constantly being updated and expanded to support the latest, best and most relevant tools for businesses

Copyright © 2014, LETS-CONNECT Limited Company Confidential 14

Page 15: Why buy presentation lets connect?

PROVIDES UNIQUE CONTENT INJECTIONS ‘WHY BUY’ LETS-CONNECT?  

LETS-CONNECT’s unique service delivers content directly into their customer’s WiFi browsing session. This provides real-time precision marketing and revenue opportunities

BENEFITS •  Engage with customers and enrich their browsing

experience by providing relevant marketing information •  The ability to link to a multitude of different services (such as

AD servers), to help businesses generate revenue from free WiFi

•  Automated “like us” or “follow us” prompts from any social

network to help boost social presence in the relevant channels

•  Target customers and ask them to “Review us on Trip

Advisor”. If someone is regular they’re more likely to give a positive review than someone who isn’t

•  You can pre-program the banner campaigns to run for a

certain time period. Perfect to promote an event for a specific time and then switch to a new campaign

Copyright © 2014, LETS-CONNECT Limited Company Confidential 15

Page 16: Why buy presentation lets connect?

CONTENT INJECTION :: SOCIAL MEDIA AND REVIEWS

‘WHY BUY’ LETS-CONNECT?  

BENEFITS •  Kindly ask your top visiting guests

to review your venue •  Get social with your customers and

remind them to ‘Like’, ‘Follow’ or ‘Post to Instagram’

•  Remove the need to ask during

login and get your guests online as fast as possible

•  Leverage the power of other

brands, events and websites as the trigger to prompt a guest or customer to take action with your brand

Copyright © 2014, LETS-CONNECT Limited Company Confidential 16

Page 17: Why buy presentation lets connect?

CONTENT INJECTION :: SURVEYS AND COMPETITIONS

‘WHY BUY’ LETS-CONNECT?  

BENEFITS •  Easily create a banner with a direct link to any site; including

signup pages, landing pages, social media competition pages or anything else

•  Increase customer engagement and feedback by linking to any

3rd party survey and competition services such as:

•  Surveys - https://www.surveymonkey.com

•  Raffles - https://www.rafflecopter.com

•  Giveaways / Sweepstakes - https://promosimple.com

•  Social media advertising and promotions - http://www.wildfireapp.com

•  Designed from the ground up to be compatible with all mobile, tablet, PC and laptops

Copyright © 2014, LETS-CONNECT Limited Company Confidential 17

Page 18: Why buy presentation lets connect?

CONTENT INJECTION :: PUBLIC SAFETY INFORMATION ‘WHY BUY’ LETS-CONNECT?  

LETS-CONNECT’s unique injection service can be adapted to deliver real-time information feeds and instant public safety announcements and broadcasts

Copyright © 2014, LETS-CONNECT Limited Company Confidential 18

Page 19: Why buy presentation lets connect?

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|13B  Blanchardstown  Corporate  Park  1  |  Blanchardstown  |  Dublin  15  |  Ireland  |    |  Tel:  +  353  1  8991070  |  Fax:  +353  8991089|  Web:  www.lets-­‐connect.ie  

For  a  full  presentaRon  please  call  Sylwia  Kaminska    Mobile:          087  144  76  04