why care for social media - singapore workshop
TRANSCRIPT
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Social Media for Business
Bootcamp
Welcome!
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Schedule (Day 1)
Start End Section
8:30 9:30 Networking Tea/Coffee
9:30 11:00 Introduction & Why care about Social Media?
11:00 12:30 Demystifying Community Building on Facebook
12:30 1:30 Networking Lunch
1:30 2:15 Social Media Case Study: Honey Singh
2:15 3:30 Create Strategy for Facebook
3:30 4:00 Networking Tea/Coffee
4:00 5:00 Community Building on Facebook
5:05 5:30 Facebook Advertising
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Schedule (Day 2)
Start End Section
8:30 9:30 Networking Tea/Coffee
9:30 10:00 Day 1 Recap
10:00 11:30 Twitter: The Jewel in the Social Media Crown
11:30 12:30 Creating Twitter Marketing Strategy
12:30 1:30 Networking Lunch
1:30 3:00 Leverage LinkedIn for Lead Gen & Personal Branding?
3:00 3:30 Networking Tea/Coffee
3:30 4:15 Case Study: “General Elections, Singapore”- Chi-loong, Jamiq
4:15 5:00 Q & A
5:00 5:30 Feedback | Certificate | Webinar Setup
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You can start experiencing Now!
#DVCAMP
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Let’s Connect Now!
http://linkd.in/dv-grp
http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya
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What is so special about “Social Media”?
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Social Media has turned “communication” into “interactive dialogues”
And “it’s public”
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Social Media in Digital MediaNetworking and Communication platform
Content Sharing Platform
Website
Search Engines/Online Portals
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V R
C
isibility Are you visible to your target audience?
redibility Will your Target Audience trust you?
elevancy
Are you relevant? (Platform, Message & Time)
Digital Marketing in 3 Words
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Click to edit Master text stylesSecond level
● Third level● Fourth level
● Fifth level
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Let’s look at some Interesting Success Stories!
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Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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A Video can ruin the brand build over decades
Costed them 50m US$
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Click to edit Master text stylesSecond level
● Third level● Fourth level
● Fifth level
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28% increase in sales of Small Retailers accepting Amex
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20K+ votes in a month campaign, 50 % spurt in Normaderm sales
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1,377 entries, 21K fans on FB, USD $220K in just 2 months!
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93% electorate, 6 seats to opp, non-PAP represented GRC
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Visit http://www.MySunShineCandles.com
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EMC – Break Records Campaign
700,000+ views, 40+ posts by influential bloggers, 1,500+ tweets
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Cisco - “IPv6: Are You Ready?”
50,000+ views in 1st 3 months, 120,000+ Blog views
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Let’s dig dipper into “Social Media”
Do you think you have an option?
