Knowledge Transfer PartnershipsRoy Taylor

Managing Director, Malthouse Engineering

Member of ecluster at Wolverhampton Science Park

Lacked a central person to drive network activities

Professor Paul Buszard suggested KTPs

Knowledge Transfer Partnerships

Can be bureaucratic

Can be frustrating and time consuming

Need to be tenacious

It is worth the effort

Knowledge Transfer Partnerships

Worked with University to develop programme objectives

Professionally arranged interviews

Support given in selecting the right person for the job

Knowledge Transfer Partnerships

The Advanced Business Development Network

Group of 20 companies working together

One company needed to be “the lead company”

Provide a one stop shop for all engineering needs

KTP working to develop the Network

Knowledge Transfer Partnerships

Results so far…

Access to University resources

◦ Students to work on filming and websites

◦ Traditional “stills” replaced by video

◦ Market research and reports

◦ Access to leading academic experts

Knowledge Transfer Partnerships

Associate working on potentialcollaborative acquisition of a company

Research into market potential

Development of financial forecasts

Made case to ABDN members

Knowledge Transfer Partnerships

If liquidator accepts offer then shares will be created and interested “partners” will purchase these

They will then have access to “sell” their products/services to the new company

Share in profits

Keep technology in the UK

Knowledge Transfer Partnerships

Malthouse website

Access to courses on digital marketing

Associate learns and then transfers knowledge

Working together the website has been improved

Links have been developed

Google Adwords campaigns have been used

Knowledge Transfer Partnerships

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Total Website Usage from 16/11/09 - 28/2/10

Total

Our website Results

Increase in website visits by 922%

Spent £450 and quoted for £34,000

Moved from third page of Google to first page

Will use this knowledge to benefit other members

Knowledge Transfer Partnerships

For more information on Malthouse Engineering go to

www.MalthouseEngineering.comThe Uks largest steel profiler

For more information on the ABDN go to

www.abdn.uk.net

Questions