why cloud, why nowinfo2.magento.com/rs/magentoenterprise/images/... · cloudmaestro makes the cloud...
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Why Cloud, Why Now?
Confidential: Copyright © 2015 Lagrange Systems. All rights reserved.
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NOBODY UNDERSTANDS THE CLOUD
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NOBODY UNDERSTANDS THE CLOUD
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Solving the Top Challenges with eCommerce Merchants
Increase conversions by 7% by reducing latency by 1 sec
Sources available in notes section
Reduce abandonment by 40% by lowering
load times
Cut churn by 28% by maintaining 99.999%
uptime
Save 15% of IT budget by migrating
to the cloud
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ü Reliability and Redundancy
ü Scalability and Fast Deployment
ü Cost Savings
ü Global Footprint
eCommerce is Moving to the Cloud
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eCommerce is Moving to the Cloud
The company decided to migrate its shopping platform onto cloud infrastructure from SoftLayer, an IBM company, to take advantage of its flexible and automated technology to ensure a seamless shopping experience for its customers…. Customer satisfaction is essential to us; we want to provide unique experience for daily purchase, regardless of the number of users online. The IBM cloud enables us to provide our customers with a fast, dynamic, stable and secure website to shop on. – IBM PR Dec 2014 entitled: Musimundo Moves to IBM Cloud to Secure it’s eCommerce Application
Confidential: Copyright © 2015 Lagrange Systems. All rights reserved.
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eCommerce is Moving to the Cloud
As merchants look to create innovative, scalable customer experiences as part of their commerce strategies in 2015, cloud solutions are a natural choice because they offer faster time to market for new deployments, greater flexibility to scale capacity during peak periods, a global footprint to facilitate international expansion, and lower capital expenses. – eBay announcement at NRF 2015
Confidential: Copyright © 2015 Lagrange Systems. All rights reserved.
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eCommerce is Moving to the Cloud
Another factor in Clarins’ decision to go with SaaS was that, as a cloud offering, it can easily handle the company's traffic surges during holidays and promotions. A SaaS architecture can rapidly scale as the company launches new country-specific websites… – CIO article Feb 2014 entitled: Cloud-Based eCommerce Platforms Give Retailers Global Flexibility
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96%
6% 1%
3%
11%
79%
4%
Under 50k
1M+
750k-‐1M
500k-‐750k
250k-‐500k
50k-‐250k
Magento Global Universe – Domain Count
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Monthly Visits
Source: Lagrange Systems Performance AnalyEcs Tracker
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Lagrange Systems Performance Analytics Tracking
Confidential: Copyright © 2015 Lagrange Systems. All rights reserved.
* hIps://sites.google.com/a/webpagetest.org/docs/using-‐webpagetest/metrics/speed-‐index
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RESULT PROCESS
After implementing Lagrange Systems’
CloudMaestro, uptime has
been increased to 100%
while supporting a 2x-3x increase
in traffic
CHALLENGE
Eliminate downtime, especially during spikes in
volume such as Cyber Monday
Revenue and Reputation at risk:
2012 Cyber Monday Outage estimated
at $80k in lost revenue
CloudMaestro’s predictive scaling keeps capacity ahead of demand, preventing overloads and outages
Industry: Retail Application: eBay/Magento Channel: eCommerce Site Volume: $10MM Annually
Case Study: Think Geek Solutions (acquired 2014 by NASDQ:GKNT, $150MM rev)
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RESULT PROCESS
After implementing Lagrange Systems’
CloudMaestro, uptime has
been increased to 100%
while supporting a 3x-5x increase in checkouts
CHALLENGE
Eliminate downtime, especially during spikes in
volume
Revenue and Reputation at risk:
Highest grossing day in 2014 was
$200k
CloudMaestro’s predictive scaling keeps capacity ahead of demand, preventing overloads and outages
Industry: Retail Application: eBay/Magento Channel: eCommerce Site Volume: $25-$75MM
0"
20"
40"
60"
80"
100"
120"
140"
160"
"2,000"" "4,000"" "6,000"" "8,000"" "10,000"" "12,000"" "14,000"" "16,000"" "18,000"" "20,000""
Checko
uts**
Users*per*Hour*
Checkouts"(w/"CloudMaestro)" Checkouts"(w/o"CloudMaestro)"
CloudMaestro"Autoscaled"
from"1"to"2"App"servers"
CloudMaestro"Autoscaled"
from"2"to"3"App"servers"
CloudMaestro"Autoscaled"
from"3"to"4"App"servers"
Case Study: Fresh Produce Clothing
Confidential: Copyright © 2015 Lagrange Systems. All rights reserved.
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Migration Path from Hardware-Only Solutions Sc
alab
ility
& R
elia
bilit
y
Cost Efficiency
• Hardware: ü Static
ü Inflexible ü Expensive
• Cloud: ü Flexible
ü Manual ü Lack of integration (multiple vendors)
• Intelligent Cloud: ü Flexible
ü Predictive ü Integrated ü Mobile
ü Hybrid (public and private clouds) ü Cost efficient
Hardware
Cloud
Intelligent Cloud
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RELIABLE
MOBILE PERFORMANT
SCALABLE
WHAT IT TAKES
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Monitor Traffic 1. Use 5 sec sample rates* to measure traffic
volumes 2. Based on sample rates, determine the next
15min capacity requirements
Right-size Infrastructure (auto-scale) 3. Resize system (both ADC and Application
Tiers) to ensure the optimal customer experience, while aligning costs
Eliminate any Degraded component 4. Create new instances and incorporate into
the overall solution, 5. Remove malfunctioning components once
the replacements are available
WEST
APP DELIVERY CONTROLLER
MAGENTO APPLICATION
WRITE DB
READDB
APP SERVER
APP SERVER
APP DELIVERY CONTROLLER
TRAFFIC
EAST
APP DELIVERY CONTROLLER
APP SERVER
CloudMaestro Makes the Cloud Work: Monitoring
Confidential: Copyright © 2015 Lagrange Systems. All rights reserved.
* sample rates may change based on current architecture rules
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CloudMaestro Makes The Cloud Work: Auto-scaling
Monitor Traffic 1. Use 5 sec sample rates* to measure traffic
volumes 2. Based on sample rates, determine the next
15min capacity requirements
Right-size Infrastructure (auto-scale) 3. Resize system (both ADC and Application
Tiers) to ensure the optimal customer experience, without overspending
Eliminate any Degraded component 4. Create new instances and incorporate into the
overall solution, 5. Remove malfunctioning components once the
replacements are available
WEST
APP DELIVERY CONTROLLER
MAGENTO APPLICATION
WRITE DB
READDB
APP SERVER
APP SERVER
APP DELIVERY CONTROLLER
TRAFFIC
EAST
APP DELIVERY CONTROLLER
APP DELIVERY CONTROLLER
APP SERVER
APP SERVER
APP SERVER
Confidential: Copyright © 2015 Lagrange Systems. All rights reserved.
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CloudMaestro Makes The Cloud Work: Self-healing
Monitor Traffic 1. Use 5 sec sample rates* to measure traffic
volumes 2. Based on sample rates, determine the next
15min capacity requirements
Right-size Infrastructure (auto-scale 3. Resize system (both ADC and Application
Tiers) to ensure the optimal customer experience, while aligning costs
Eliminate any Degraded component 4. Create new instances and incorporate them
into the overall solution 5. Remove malfunctioning components once the
replacements are available
WEST
APP DELIVERY CONTROLLER
MAGENTO APPLICATION
WRITE DB
READDB
APP SERVER
APP SERVER
APP DELIVERY CONTROLLER
TRAFFIC
EAST
APP DELIVERY CONTROLLER
APP DELIVERY CONTROLLER
APP SERVER
APP SERVER
APP SERVER
Confidential: Copyright © 2015 Lagrange Systems. All rights reserved.
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CloudMaestro Offers Application Mobility
Containerization with CloudMaestro: § Helps avoid cloud vendor lock-in § Drives higher margins and efficiencies § Allows for very low friction mobility from
one provider (or dedicated infrastructure) to another
CLOUD 1 or Dedicated Infrastructure
Cloud 2
C L O U D C O N T R O L
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SECURITY
AUTOMATED ORCHESTRATION (SELF-HEALING)
INTELLIGENT TRAFFIC ROUTING
PREDICTIVE RIGHT-SIZING
SITE PERFORMANCE AND OPTIMIZATION
MONITORING AND ALERTING
CONTAINERIZATION
CloudMaestro Features
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1
2
3
4
Customer Satisfaction and Loyalty – Consistent and Fast Site Speed
Maximize Revenue – Site is always available, irrelevant of network conditions or traffic volumes
Align costs with demand – Right size the infrastructure in real-time
Brand Reputation/Preservation – Self-heal any degraded infrastructure component
CloudMaestro Value Proposition
Confidential: Copyright © 2015 Lagrange Systems. All rights reserved.
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Average Performance Improvement
0"
500"
1000"
1500"
2000"
2500"
3000"
3500"
4000"
2"server"
Checkouts*per*Hour*
With"cloud"load"balancer" With"CloudMaestro"
4"server" 6"server"
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Successful Implementation in the Cloud (and Hybrid) Deployments
PERFORMANCE
Reduce page load times
SCALABILITY
Align costs with demand
AVAILABILITY
Zero downtime
Maximize Revenue and Manage Costs by: ü Reducing Churn ü Increasing Conversions ü Reducing Cart Abandonment ü Implementing Cloud based infrastructure ü Auto-Scaling in real-time ü Automatically self-healing infrastructure ü Implement hybrid solutions
Confidential: Copyright © 2015 Lagrange Systems. All rights reserved.
hIp://www.enterprise.magento.com/explore/cloud-‐hosEng
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Thank You! Emily Friedberg VP Corporate Development
720.390.7540 (office) 720.839.4381 (mobile) [email protected]