why companies need a mobile strategy
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Why companies need a mobile strategy. - Trends- Opportunities- BenefitsTRANSCRIPT
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A Partner for Growthinnovative – practical – dedicated
Whycompanies need a
mobile strategy?
Thomas HofstetterCEO, Points Group
www.PointsGroupLLC.com
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More Time Spent on Mobile vs. Web
Facebook mobile users are 2X more active than desktop users.
Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
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Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
Device Growth Is Exploding, Driven By Consumers
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CIOs Surveyed on Tablet Usage
Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.
Purchased for EmployeesEmployee-owned
Not Allowed
Tablets Are Forcing IT To Rapidly Reshape Policies
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IPad Dominant TodayNot Tomorrow
Gartner Group, 2011 http://www.gartner.com/it/page.jsp?id=1622614Comscore 2010 Mobile Year in Review
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No Dominant Mobile Platform
Gartner Group, 2011 http://www.gartner.com/it/page.jsp?id=1622614Comscore 2010 Mobile Year in Review
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An Industry Convergence Is Happening
Laptops
Smartphones
Tablets
Touch-based navigation and HTML5 are changing how we access data
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HTML5 Web Apps on the Rise
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What is so unique about
mobile devices?
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You can use mobile devices anywhere and anytime
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Mobile devices are the most personal marketing platform today
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Companies can reach customers where they are
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Mobiles are build for engagement and transaction.
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The average user has a mobile device in reach for 14 hours per day.
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HOW mobile technology
helps you grow?
• Improve Working Process• Increase Communication and
Knowledge Sharing• Enhance Sales and Marketing
Effectiveness
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Tangible benefits of
mobile device?
Cost SavingsProductivityProfitability
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Intangible benefits of
mobile device?• Better Customer Service• Increased Knowledge about Customers• Improved Colaboration
(internal/external)• Improved Product Quality• Competitive Advantages
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Common Strategic Objectives
• Maximize customer service• Maximize company image• Maximize employee satisfaction• Maximize efficiency• Maximize effectiveness• Minimize cost
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About Points Group
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We are an International
Consulting and Marketing Agency
specializing in helping companies
build brands and grow their
business.
WE OFFERStrategic Growth
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OUR LOCATIONS
BERLIN NEW JERSEY
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OUR SERVICESOVERVIEW
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OUR SERVICES
Go Mobile!
Strategy andConsulting
WebsiteDevelopment
Social Media
Search Engine Optimization
CreativeServices
PR andCommunication
VideoProduction
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SOLUTIONS FORGROWTH
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HEALTHCARESOLUTIONS
Improve Quality of ServicePractice Marketing Campaign Execution
Increase Patients
Catch Basin Expansion
Practice StartupBusiness Development
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CUSTOMER
MEASURE PERFORMANCESATISFACTION
- Fully Automated Online Surveys- Unlimited Surveys- Online Analysis Tools- Real-time reporting online- Easy Setup within minutes- Healthcare Solution for Patient
Satisfaction
Cost EffectiveAutomatedReal-time Information!
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CUSTOMER SATISFACTIONSOLUTIONS
Communication Manual
Staff Communication TrainingQuality of Service Improvement Plans
Quarterly AnalysisCRM Process Integration
Healthcare Solution
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NOTIFICATION
COMMUNICATION2
MESSENGER
- Automated notification via SMS, telephone, voice mail and email
- Interactive Notification Capabilities- Appointment confirmation- Automated voice messages in English,
Spanish, German and French- Easy and intuitive setup
Cost SavingsImprove ServiceImprove Communication!
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Improve Decision MakingMaximize Marketing BudgetImprove ROI!
HOW EFFICIENT IS YOUR MARKETING?
- Measure effectiveness of campaigns- Integrates with Search Engine Marketing- Measures online and offline campaigns- Online reporting in real-time- Know how many clients called from a
campaign- Monitor Quality of calls
CAMPAIGN ROICALCULATOR
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Improve Decision MakingMaximize Investment DollarsImprove quality of new locations
!
WHERE IS THE GROWTH OPPORTUNITY?
- Determine Demographic Patterns of high and low performing locations
- Determine customer catch basin for your business locations and corporate averages
- Understand your client base- Find locations for expansion based on
demographic patterns
CATCH BASINANALYZER
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CUSTOMER CATCH BASINSOLUTIONS
Referrer Strategy
Customer Demographic AnalysisGeographic Expansion Plans
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VIDEOPRODUCTION
- HD Production- Company Overviews and
Presentations- Service Presentations- Testimonials and Interview
One-stop-shopWider reachStay with the trend!
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OUR DELIVERY FRAMEWORKSimple, but effective
the WHAT
the HOW
the WHO
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OUR DELIVERY FRAMEWORKSimple, but effective
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WHYPOINTS GROUP
Ease of Engagement
One-Stop-Shop Services for Growth
Guaranteed Brand ConsistencyWe have a Delivery Framework that works
We bend over backwards for our clients