why consumers shop & buy online by: jason russell

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Why Consumers Shop Why Consumers Shop & & Buy Online Buy Online By: By: Jason Russell Jason Russell

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Why Consumers Shop & Why Consumers Shop &

Buy OnlineBuy Online

By:By:

Jason RussellJason Russell

Reasons to Shop OnlineReasons to Shop Online

ConvenienceConvenience ChoiceChoice Customization Customization CommunicationCommunication CostCost ControlControl

ConvenienceConvenience

Escape from the traffic and checkout Escape from the traffic and checkout lineslines

Thousands of items are readily Thousands of items are readily available at your finger tips.available at your finger tips.

It is becoming more widely used It is becoming more widely used because of rising gas pricesbecause of rising gas prices

Cuts out the risk of automobile Cuts out the risk of automobile accidents due to a lack of parking accidents due to a lack of parking

BotsBots

Electronic shopping agents that Electronic shopping agents that scan other websites for lower prices. scan other websites for lower prices.

This enables the consumer to enjoy This enables the consumer to enjoy further convenience to find the best further convenience to find the best deal through a bot such as shopzilla.deal through a bot such as shopzilla.

ChoiceChoice

The freedom of choice lets a The freedom of choice lets a consumer search a limitless array of consumer search a limitless array of websites to find exactly what they websites to find exactly what they are looking for.are looking for.

Ex. www.bose.comEx. www.bose.com

                                                                          

                                                                          

The consumer could also find what The consumer could also find what they were looking for in a general they were looking for in a general retail store website such as retail store website such as www.bestbuy.com www.bestbuy.com

These websites use keyword These websites use keyword searches to make it easer to find and searches to make it easer to find and purchase the item they are looking purchase the item they are looking for.for.

CustomizationCustomization

This allows for personalization of the This allows for personalization of the product of choiceproduct of choice

It can be as simple as a name on a It can be as simple as a name on a company jacket company jacket

Or as complex as mixing and Or as complex as mixing and matching color schemes to fit ones matching color schemes to fit ones style.style.

Ex. Nike.comEx. Nike.com

CommunicationCommunication

There are three types of capabilitiesThere are three types of capabilities• Marketer to consumer e-mail notificationMarketer to consumer e-mail notification• Consumer to marketer service requestsConsumer to marketer service requests• Consumer to consumer chat rooms and Consumer to consumer chat rooms and

instant messaging instant messaging

CostCost

Research shows that many items Research shows that many items purchased online are the same price purchased online are the same price if not cheaper than in a retail store.if not cheaper than in a retail store.

Use of Use of dynamic pricing dynamic pricing allows for real allows for real time product pricing in accordance time product pricing in accordance with supply and demand.with supply and demand.

Dynamic pricing can result in lower Dynamic pricing can result in lower product costs for the buyer.product costs for the buyer.

ControlControl

Online shopping allows one to seek Online shopping allows one to seek information, evaluate alternatives, information, evaluate alternatives, and make purchase decisions on and make purchase decisions on their own time, terms, and their own time, terms, and conditions.conditions.

Portals, like Yahoo Shopping host a Portals, like Yahoo Shopping host a broad range of shopping websites broad range of shopping websites that let the consumer pick the best that let the consumer pick the best fit for his or her needs of a product.fit for his or her needs of a product.

In conclusion, the most timely and In conclusion, the most timely and conscientious method of modern day conscientious method of modern day shopping will most likely be done via shopping will most likely be done via the internet, or at least until long the internet, or at least until long lines and crowded parking lots are no lines and crowded parking lots are no longer considered a factor in longer considered a factor in everyday shopping.everyday shopping.

Works Cited Works Cited

http://www.nike.com/http://www.nike.com/index.jhtml#l=nikehome&re=US&coindex.jhtml#l=nikehome&re=US&co=US&la=EN=US&la=EN

http://www.bose.com/http://www.bose.com/