why content marketing fails
TRANSCRIPT
First some facts*
90% of B2C marketers were using
content marketing in 2013, compared
with 86% in 2012
* data by http://contentmarketinginstitute.com
however 60% of B2C and 58% of B2B
marketers plan to increase their content
marketing budget in 2013, compared with
the 55% who said so last year*
* data by end-2013
Biggest content
marketing
misconceptions• It’s a sprint
• 1 click = 1 new
client
• It’s all you need to
get you there
So one does
not simply
appear in
SERP?
1.
Consumers
see your
content
awareness sales
2. They get to know
that you know what
you are doing
3. They associate
you with your
product4. When they
need the product,
they think of you
Your happy target!
It’s part of the mix
CONTENT MARKETING DIGITAL PR
ONLINE MARKETING
SEOSOCIAL MEDIA
MANAGEMENT
TRADITIONAL MARKETING
Do you actually have a strategy?
What is it based on?
Do you know your buyers persona?
Are your goals well defined?
Do you analyse your results well?
Many things can go
wrong with the content!
Not original
Too many or not enough keywords
Too long or too short
Badly written
Bad images
Do you have a SM strategy?
What is your primarily goal?
Have you chosen the right social media channels?
Do the outlets fit in you content marketing strategy?
Have you found your voice?
How about paid promotion?
How fast does your
website load?
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