why costco is destroying its competition - 3 marketing lessons you can use
TRANSCRIPT
3 Marketing Lessons from
Costco studies what you buy and when you buy itWhat if your company doesn’t
have a membership program?
Lesson 1 - collect data
3 Marketing Lessons from
1.) ASK your customers why they chose you
Lesson 1 - collect data
What if your company doesn’t have a membership
program?
3 Marketing Lessons from
2.) LISTEN to your customers on social media
1.) ASK your customers why they chose you
Lesson 1 - collect data
What if your company doesn’t have a membership
program?
3 Marketing Lessons from
Lesson 2 - offer LESS choicesLesson 1 - collect data
Only TWO kinds of toothpaste
offered
3 Marketing Lessons from
Lesson 2 - offer LESS choicesLesson 1 - collect data
Implication - Costco has already done all of the hard
work for you
3 Marketing Lessons from
Lesson 2 - offer LESS choicesLesson 1 - collect data
Lesson 3 - offer assurances
3 Marketing Lessons from
Lesson 2 - offer LESS choicesLesson 1 - collect data
Lesson 3 - offer assurances
3 Marketing Lessons from
Lesson 2 - offer LESS choicesLesson 1 - collect data
Lesson 3 - offer assurances
Guarantee
*Guarantee I actually believe
vs.
3 Marketing Lessons from
Lesson 2 - offer LESS choicesLesson 1 - collect data
Lesson 3 - offer assurances
*Guarantee I actually believe
Guarantee