ATTRACT

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RETAIN During the past several years, Courtesy During the past several years, Courtesy Chevrolet in Phoenix, AZ has emerged as the Chevrolet in Phoenix, AZ has emerged as the highest positive impact dealership for the highest positive impact dealership for the Chevrolet brand in America…Chevrolet brand in America…

Wednesday, April 12, 2023

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N

© 2006. Courtesy Chevrolet

Proven Local Dealer w/Track RecordProven Local Dealer w/Track Record

• 50+ Years of successful service and sales 50+ Years of successful service and sales operations by 3 generations of the Fitzgerald & operations by 3 generations of the Fitzgerald & Gruwell FamiliesGruwell Families

• Courtesy Chevrolet sold more new Chevy Courtesy Chevrolet sold more new Chevy vehicles than any other single-point dealership vehicles than any other single-point dealership in America in 2004, 2005 and 2006in America in 2004, 2005 and 2006

• Highest Consumer “Positive Impact” sales and Highest Consumer “Positive Impact” sales and satisfaction dealer in USA from among all satisfaction dealer in USA from among all Chevrolet dealersChevrolet dealers

Why Courtesy Chevrolet?

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

Courtesy Te Prometo

Wednesday, April 12, 2023

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N

© 2006. Courtesy Chevrolet

Highest Sales Satisfaction

Phoenix, AZ - Ranked by “Completely Satisfied” on Q14 PDS 3-Month PDS December 2005 report data for sales/service events

Q14: Based on your overall purchase/lease and delivery experience,how satisfied are you with [YOUR DEALER]?

                                                                                         

1 COURTESY CHEVROLET 92.1% 90.4% 3.82 3.82

2 SANDS MOTOR COMPANY 90.5% 86.2% 3.81 3.67

3 POWER CHEVROLET 89.6% 85.8% 3.86 3.77

4 BROWN & BROWN CHEVROLET 84.7% 80.3% 3.68 3.62

5 FREEWAY CHEVROLET 83.1% 85.8% 3.65 3.71

Avg PHOENIX AZ DEALERS 83.1% 82.3% 3.66 3.64

6 CHAPMAN CHEVROLET 82.9% 82.9% 3.69 3.68

Avg DESERT ZONE DEALERS 82.0% 81.8% 3.66 3.64

7 BILL HEARD CHEVROLET 82.0% 81.4% 3.54 3.54

Avg TOTAL US – ALL GM DEALERS 81.1% 82.0% 3.70 3.72

Avg WESTERN REGION GM DEALERS 80.0% 80.6% 3.66 3.68

8 VAN CHEVROLET 79.4% 80.2% 3.53 3.54

9 THOROBRED CHEVROLET 79.2% 81.3% 3.69 3.70

10 MIDWAY CHEVROLET 78.5% 71.5% 3.52 3.32

11 POWER CHEVROLET 1 78.3% 84.5% 3.59 3.75

12 GATEWAY CHEVROLET 73.6% 79.9% 3.44 3.61

13 POWER CHEVROLET 2 60.5% 70.6% 3.15 3.44

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

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A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

Data Through: 2/21/2006

Dealership City/State Jan 2006 Jan 2005 % Change

Power Chevrolet Mesa, AZ 114 70 162.9%

Courtesy Chevrolet Phoenix, AZ 235 202 116.3%

Gateway Chevrolet Avondale, AZ 78 70 111.4%

Power Chevrolet Peoria, AZ 121 113 107.1%

Sands Chevrolet Glendale, AZ 232 224 103.6%

Freeway Chevrolet Chandler, AZ 79 77 102.6%

Chapman Chevrolet Tempe, AZ 167 179 93.3%

Midway Chevrolet Phoenix, AZ 291 312 93.3%

Average Valley Chevy Dealer 1982 2137 92.7%

Van Chevrolet Scottsdale, AZ 204 221 92.3%

National Average 99308 112512 88.3%

Western Region 17636 20479 86.1%

Thorobred Chevrolet Chandler, AZ 113 145 77.9%

Bill Heard Chevrolet Scottsdale, AZ 130 192 67.7%

Brown & Brown Chevrolet Mesa, AZ 155 235 66.0%

Power Chevrolet Phoenix, AZ 43 68 63.2%

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Courtesy’s relentless commitment to customer Courtesy’s relentless commitment to customer satisfaction during the past 50 years in Phoenix satisfaction during the past 50 years in Phoenix has resulted in steady sales and customer base has resulted in steady sales and customer base growthgrowth

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

Phoenix Valley Chevy Sales(January 4, 2005 through January 3, 2006)

TOTAL CHEVROLET SALES Retail Vehicle Sales Commercial Vehicle Sales

Dealership Units Dealership Units Dealership Units

COURTESY CHEVROLET 7055

COURTESY CHEVROLET 3893

COURTESY CHEVROLET 3162

MIDWAY CHEVROLET 6081

MIDWAY CHEVROLET 4235

MIDWAY CHEVROLET 1846

BROWN & BROWN CHEVROLET 4718

BROWN & BROWN CHEVROLET 3474

BROWN & BROWN CHEVROLET 1244

VAN CHEVROLET 4085 VAN CHEVROLET 3257 VAN CHEVROLET 828

SANDS CHEVROLET 3864SANDS CHEVROLET 3102

SANDS CHEVROLET 762

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

Courtesy Chevrolet’s Hispanic Marketing Growth

Courtesy Chevrolet Annual Hispanic TV & Radio Media Buys

0

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200,000

300,000

400,000

500,000

600,000

2004 2005 2006 Year

2004

2005

2006

Wednesday, April 12, 2023 © 2006. Courtesy Chevrolet

TV & Radio Media Contracts

Radio

• KLNZ

• KDVA

• ESPN Deportes

• KHOT

• KVIB

TV

• Univision TV

• Azteca

• Telemundo

Wednesday, April 12, 2023

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N

© 2006. Courtesy Chevrolet

Why does Courtesy do so well with the Hispanic community?

• We cater to the community

• People in place

• Proper promotions

• Best product – what the Hispanic community wants (Chevy Silverado Trucks)

Community Involvement

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

Connecting with Phoenix through Community involvement and charitable activities…

1. Boys and Girls Club Funding(#1 auto dealer in the valley for $ spent)

2. Toys for Tots – w/US Marine Corp

3. Clip Magazine Premier Sponsorship

4. Fiesta Patriatas Sponsorship (Sept)

5. Christmas Toy Drive partnership with Clip Magazine

6. Sponsor Chicano Por La Casa Golf Tourney

7. United Way – top level contributor

Corporate Citizenship

Wednesday, April 12, 2023 © 2006. Courtesy Chevrolet

How We Go To Market

• Super Feo Branding

• 62% of Phoenix Hispanic Residents recognize the “Super Feo” superhero character from Courtesy Chevrolet

• Super Feo TV & Radio Commercials

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

Courtesy Spanish Splash Ad

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

Courtesy SuperFeo Birthday

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

Courtesy Duelo Desierto

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

Superfeo Introduction

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

www.LatinoChevy.comwww.LatinoChevy.comwww.LatinoChevy.comwww.LatinoChevy.com

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

www.Chevrolet-USA.comwww.HouseOfCourtesy.com www.HouseOfCourtesy.com www.Phoenix-Chevrolet.com www.Phoenix-Chevrolet.com

www.Chevrolet-USA.comwww.HouseOfCourtesy.com www.HouseOfCourtesy.com www.Phoenix-Chevrolet.com www.Phoenix-Chevrolet.com

total unique

total visits

3827 6918

total unique

total visits

11079 19084

January 2006 = 19,084 VisitsJanuary 2006 = 19,084 VisitsJanuary 2006 = 19,084 VisitsJanuary 2006 = 19,084 Visits

September 2005 = 6,918 VisitsSeptember 2005 = 6,918 VisitsSeptember 2005 = 6,918 VisitsSeptember 2005 = 6,918 Visits

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

www.Chevrolet-USA.comwww.Chevrolet-USA.comwww.Chevrolet-USA.comwww.Chevrolet-USA.com

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

The Partnership

• Execution

• Communication

• Powerful promotions

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

Courtesy Phoenix Ranch Market $500 Certificate

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

Partnership with Courtesy Chevrolet

1. Benefits to Phoenix Ranch Market A. 2 vehicle Lottery Drawings per Year

(HHR & Silverado)

B. Radio Promotions

C. TV Commercials

D. Direct Mail Campaigns

E. Integrated Internet Marketing

F. Grocery Receipts accepted as down payment

G. PRM banners across food give-away stands at Courtesy

H. PRM Toro invited to Courtesy

I. $65,000 in monthly media buys

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

Courtesy Chevrolet’s Hispanic Marketing

2006 TV & Radio Media Buys that have been scheduled and contracted as of 2/23/2006:

• $42,511 Weekly

• $510,132 for the Year

• Phoenix Ranch Market Cost = $0.00

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

Partnership with Courtesy Chevrolet

2. This is what Courtesy would like in return

A. Exclusive Car Dealer for AZ

B. On-site Monthly Promotion

C. Courtesy Coupons on back of receipts

D. Courtesy Logo on PRM shuttle

E. Courtesy signage on shopping carts (ie: Safeway)

F. In-Store Booth for Courtesy Chevrolet

G. Super Feo participation in PRM Promotions (Quarterly)

H. Courtesy Chevrolet sponsorship in monthly PRM newsletter

A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N© 2006. Courtesy Chevrolet

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