why digital communications for seniors suck? by agata kukwa. #rockitwaw
TRANSCRIPT
The startup ecosystem in Eastern and Central Europe:
a space for #creative collaboration
Why digital communications for seniors suck?
Agata KukwaCo-founder & Communications Leader, 150sec.com,
Poland
Agata Kukwa
@boskaagatka
Co-founder & Communications Leader
Global facilitator
Economic expert
Communications director (2012-2015)
Entrepreneur, advisor & interim manager
Helped over 30 early-stage brands
#RockitWAW
33% of FB users are 45+ (Facebook)50+ citizens are responsible for 46% of U.S. GDP (Forbes)In 2025 over 20% of Polish people will be 65+ (World Bank)