why do business clusters work in a remote working world?
DESCRIPTION
Talk given at Digital Shoreditch's Summit Day.TRANSCRIPT
![Page 1: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/1.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
Why do Business Clusters work in a remote working world?
Jay Cooper MD, BLOOM Social Business
(Brighton)
![Page 2: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/2.jpg)
![Page 3: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/3.jpg)
WHY IS THIS RELEVANT?
![Page 4: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/4.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
What you will learn
1. The 3 elements of a successful business cluster
2. Why do we work together?
3. Why does this apply in Digital?
![Page 5: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/5.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
1. The 3 key elements of a business cluster
![Page 6: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/6.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
Definition of a Cluster " “Geographic
concentrations of inter-connected companies, specialised suppliers, service providers, firms in related industries, and associated institutions in particular fields that compete but also co-operate.”
" Professor Michael Porter, Harvard et al.
![Page 7: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/7.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
If you want to locate a store find a successful butchers…
John James Sainsbury,
Holborn circa 1869
![Page 8: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/8.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
Fast forward 100 years…
Lord Sainsbury at the DTI in 2000
Business Clusters in the UK: a first assessment
![Page 9: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/9.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
" You’ve got the brains, I’ve got the cash…let’s go!
![Page 10: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/10.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
The 3 elements of a successful cluster (or takes three things to
start a fire)
1. Heat (or the spark) 2. Oxygen 3. ???
![Page 11: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/11.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
The 3 elements of a successful cluster (or it takes three things to
start a fire.
1 Heat (or the spark) 2 Oxygen
3 Fuel
![Page 12: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/12.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
What’s the Fuel?
![Page 13: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/13.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
Fuel = Talent
![Page 14: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/14.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
2. Why do we work together?
![Page 15: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/15.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
Why does Talent come to Brighton?
0 1 2 3 4 5 6 7 8
Lifestyle
Commute
Business reputation
Collaboration
Yes
No
Perhaps
Source: BLOOM Social Business April 2012
![Page 16: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/16.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
Working together is better than working alone.
" Knowledge sharing " Learning together " Group problem-solving " Helping each other get
unstuck
![Page 17: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/17.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
But some people work better on their own… " “If you find yourself
thinking that working alone would be better than working for your company, then the company isn't achieving its goal (and perhaps you should work alone, or for a different company)”
Bruce Eckel, Programming Author and introvert.
![Page 18: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/18.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
3. Why does this apply in Digital?
![Page 19: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/19.jpg)
![Page 20: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/20.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
We succeed together, and we fail together…
![Page 21: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/21.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
I succeed on my own, I fail on my own
![Page 22: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/22.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
In summary
" Business clusters work when the three elements are in place.
" We work together to grow and win; we work apart when there there is no common goal.
" In Digital, it works because we came together not because we did it alone.
![Page 23: Why Do Business Clusters Work in a Remote Working World?](https://reader036.vdocument.in/reader036/viewer/2022081400/55383691550346e0428b46f0/html5/thumbnails/23.jpg)
THANK YOU
More thinking: www.bloomsocialbusiness.com
TwiYer: @BLOOMWorldwide @jaycoopertweets
LinkedIn: jaycooperlondon