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Country Bird Holdings Integrated Annual Report 201132
Our operating area is characterised
by vastly disparate income groups –
where the extremely rich often live side
by side with the extremely poor. In
this environment, where nutrition can
be a daily challenge, the quality and
affordability of our protein products
becomes even more significant.
Over the years, Country Bird has
received the highest accolades for
quality from some of the most discerning
customers. More importantly, we
understand that our core business is
putting good food on the table – and we
do this in numerous ways.why
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Country Bird Holdings Integrated Annual Report 201134
Sustainability report
REPORTING CONTEXT AND SCOPE
The purpose of the sustainability report is to document and explain the management of material sustainability
risks that the group faces. The risks that have been tabled below were identified through a process of
interviews with the managing directors or general managers of the reporting segments and via the risk
committee that meets twice a year. Issues raised through the stakeholder engagement process have been
taken into account herein. Risks have been prioritised on the basis of their potential impact, the likelihood of
occurrence and having taken into account the mitigating controls in place.
Segment Sustainability risk Action
Poultry SA I. Water – Large quantities of water are used in the
operation which need to be treated before it can
be discharged.
Continued use of best practices in treating
and releasing waste.
II. Waste – Biological waste needs to be disposed of in
the correct manner to prevent disease, comply with
regulation, and observe human sensitivities.
Continued use of best practices in treating
and releasing waste.
III. Energy – Cooling operations use large amounts of
electricity and rely on a constant supply.
Installation of generators at critical plants.
Discussions with Eskom for early warning.
IV. Skills – Many skills are industry specific and need to be
developed in-house.
Remuneration policy to attract and retain
human capital.
V. Press – Misinformed press spread false information
and damage our reputation.
Employment of reputation management
consultancy to assist in public relations.
VI. Imports – Illegal and dumped poultry products present
significant pricing challenges and the lack of food
safety standards on some of these products poses
reputational risk to the industry.
Continued engagement with industry
bodies and indirectly with government on
the issue.
Poultry
Other Africa
I. Minority shareholder – The minority shareholder in
Botswana is the company’s landlord and also its
largest customer. A good working relationship is
important.
Regular meetings and discussions (formal
and informal) with the shareholder.
II. Veterinary services – It is a challenge to secure readily
available high-quality veterinary services.
Use of South African quality veterinarians
and continued search for local service
providers.
III. Breeding stock supply – Grandparent day-old chicks
are flown in from the UK/USA and the supply can be
subject to disruption.
Constant communication and disease
monitoring of overseas supplier.
Animal Feed
SA
I. Energy – Milling operations rely on a constant supply of
clean power.
Installation of generators at critical plants.
Discussions with Eskom for early warning.
II. Communications – Rural operations are reliant
on effective data communication links to ensure
smooth running.
Ongoing discussions with Telkom and
other telephone service providers.
III. Skills – Many skills are industry specific and need to be
developed in-house.
Remuneration policy to attract and retain
human capital.
Animal Feed
Other Africa
IV. Storage – The use of outside storage is prevalent. Particular attention to weatherproof
covers, fumigation and stock counts to
minimise losses.
V. Procurement – Transport and distance from production
areas pose a challenge.
Utilisation of group procurement
services to source best priced local and
international commodities.
VI. Imports – Developing countries are vulnerable to cheap
imports from countries with well-developed agricultural
infrastructure.
Continued lobbying of government to
assist the development of agricultural
infrastructure to improve efficiency and
create employment.
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Country Bird Holdings Integrated Annual Report 2011 35
STRATEGY
The strategy of the group is developed at two levels.
The first is at the group level where macro factors
such as return to shareholders, corporate citizenship,
sustainability risks and opportunities and strategic
direction are the primary focus. The second is at
segmental level where micro issues such as production
levels, market penetration, distribution channels and
efficiency, among others, are considered under the
umbrella of the group level strategy.
The South African Poultry segment has a formally
documented strategic plan through to 2017.
This is appropriate given the lead times of poultry
production from grandparent rearing to broiler
processing. Other segments have slightly shorter
time horizons, but in all cases sufficient flexibility
is retained to enable the group to move into
advantageous situations that may arise.
GOVERNANCE
The group ascribes to the latest trends in
outstanding corporate governance. A broad
outline of the corporate governance framework
is described below and all aspects have
been adapted to consider the multiple areas
of sustainability.
The shareholders have appointed a board
consisting of five non-executive and three executive
members. The board members have been
appointed for the blend of skills that they contribute
as a team. The non-executive members retire
annually and offer themselves for re-election at
the annual general meeting.
The board is assisted by subcommittees such
as the audit committee, the risk committee, the
remuneration committee and the information
technology committee. These committees have
an appropriate amount of responsibility delegated
to them by the board to discharge their various
responsibilities as envisaged in King III. Further
information about the meetings and attendance is
given on pages 42 and 44 of this report.
At an executive level the chief executive officer
retains overall responsibility for the day-to-day
running of the group. All reporting segments,
through the companies incorporated to house
them, have their own management structures
incorporating the key roles of operations,
marketing and financial administration. A group
policy and procedure manual has been produced
to provide continuity and consistency throughout
all segments.
The group has appointed KPMG to perform
the function of internal audit. There is an
approved rolling three-year risk-based internal
audit plan whereby key processes and aspects
of the group’s governance and reporting are
reviewed at least once every three years. This
is complemented by a series of ad hoc reviews
conducted as required to check areas that may
have been identified through the external audit,
any possible concerns raised by the board audit
committee, or through the hotline.
Extensive use is made of financial reporting with
daily, weekly and monthly reports to monitor the
segmental performance against budgets and
forecasts. Budgets are set annually prior to the
commencement of the financial year and forecasts,
using budgets as a base, are updated to reflect
changes in the operating environment throughout
the year.
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Country Bird Holdings Integrated Annual Report 201136
Sustainability report (continued)
STAKEHOLDER ENGAGEMENTStakeholder engagement is critically important in identifying sustainability risks, managing and mitigating risks
that stem from stakeholders and for effectively informing stakeholders of major CBH developments.
Stakeholder Sustainability risk Frequency of engagement Outcome
Shareholders Competitive returns,
management accountability,
regulatory compliance, sound
governance, proactive risk
management and accurate
financial reporting.
Ad hoc on SENS, frequent ad hoc telephone
discussions with significant shareholders,
bi-annual investor presentations, trading
updates, website updates and the
annual report.
At the time of writing
there were no
unaddressed issues.
Government Regulation of maize.
Poultry imports.
Formal regular engagement through
industry bodies (SAPA, AFMA).
Adequate regulatory
framework in place with
the opportunity to improve
the policing thereof.
Telkom Theft of lines resulting in
communication disruption.
Informal engagement upon disruption with
formal discussions aimed at interventions
to prevent future disruption.
The incidence of cable
theft remains a challenge
for Telkom.
Eskom Interrupted power supplies
impacting production.
Regular formal discussions to anticipate and
avert demand overload. Initiatives under
way to reduce company dependence on
national grid.
Outages still occurring
but generator installations
where practical.
Local
municipalities
Road infrastructure. Frequent formal and informal interaction to
achieve road improvement in rural areas.
Potholes and deterioration lead to frequent
vehicle breakdowns resulting in bird-in-
transit mortalities.
Action steps formalised
with the group assisting
in repair of certain high-
traffic roads.
Customers Adherence to customer
standards to allow us
to supply.
Frequent scheduled and unscheduled
audits of facilities to ensure standards
are maintained.
All audits passed and
all corrective actions
completed on time.
Suppliers Certain suppliers (eg breeding
stock) indispensible to supply
chain.
Regular formal planning sessions with
frequent informal interactions to ensure
continuity of competitively priced product.
No supply interruptions
in the last 12 months and
back-up plans in place.
The group did not have any requests for information which were lodged in terms of the Promotion of Access
to Information Act.
Furthermore, the group did not incur any material regulatory penalties, fines or sanctions for contraventions or
non-compliance with statutory obligations.
PERFORMANCEAs part of the ongoing improvement initiatives that have been put in place in the documentation and reporting
of sustainability issues, certain factors have been identified as being measurable. These items and their
measurement, with comparisons to the prior year, are tabulated below with the anticipation of further items
being added to this in future.
WaterLitres/Ton
ElectricityKWh/Ton
GasKg/Ton
DieselLitres/Ton
2011 2010 2011 2010 2011 2010 2011 2010
Poultry RSA 8,60 8,41 353,74 411,98 9,36 10,27 1,10 1,37 Other Africa 11,34 10,12 332,39 337,63 – – 18,63 21,61
Animal Feeds RSA 43,88 41,93 33,69 36,49 – – – –Other Africa 118,54 173,27 50,21 60,96 10,24 10,91 1,75 2,36 Beef
RSA 2,24 2,94 301,54 314,37 – – 8,39 5,28
Notesa. All measures above are per ton of product produced.b. In some instances boreholes are used and some of these do not have flow meters. It is the intention of the group to
install flow meters at these sites.c. In Zambia, waste water is treated and then used in a market gardening scheme to assist the local residents in growing
vegetables and cash crops for sale for their own personal gain. It also irrigates a tree plantation, the timber from which is used in the construction of poultry houses.
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Country Bird Holdings Integrated Annual Report 2011 37
ASSURANCE AND REPORTING STANDARDS
The contents of this sustainability report have not been independently assured, however, the following
assurance has been obtained:
The percentages refer to the score or rating obtained as a result of the audit performed and indicate
adherence to standards and procedures required.
Audit Year Tigane Botshabelo Mafikeng
Pick n Pay 2008 Not done 81% 91%
2009 92% 91% 76%
2010 85,5% and 86,3% 91% 91%
STAR (KFC) 2008 81,5% and 76,5%
85,5% and 86,3%
Not done
Not done
Not done
Not done
2009 85,4% and 85,3%
86,19% and 87,35%
Not done Not done
2010 86,64% and 87,14%
85,75% and 86,65%
Not done Not done
2011 86,2% and 88,34% Not done Audit outstanding
Nando's 2008 Not done 84%
83%
90%
2009 Not done 89% 88%
2010 Not done Not done Not done
SABS 2008 7 non-conformances (cleared
– pass)
1 non-conformance (cleared – pass) 1 non-conformance
(cleared – pass)
2009 0 non-conformances 2 non-conformances (in process) 0 non-conformances
2010 0 non-conformances – HACCP
0 non-conformances – PAS 220
0 non-conformances – HACCP
1 minor non-conformance – PAS 220
Non-conformance was cleared
0 non-conformances
– HACCP
0 non-conformances
– PAS 220
May 2011 0 non-conformances – HACCP
0 non-conformances – PAS 220
Not yet done Not yet done
North West
province:
HAS
inspections
2008 First place Not done in Free State
Pass HAS audit done by the
Department of Agriculture
Second place
2009 Second place Not done First place
2010 Second place Not done First place
2011 Second place Not done First place
Department
of
Agriculture:
Export
2008 Pass Pass Pass
2009 Pass Pass Pass
2010 Pass Pass Pass
Animal
welfare
2010 Process plant – 88,9% Not done Not done
Broilers – 79,3%
Catching and transport – 67,7%
2011 Process plant – 91,4%
Broilers – 90%
Catching and transport – 85,9%
Breeding Rearing Mafikeng –
89,9%
Breeding Laying Mafikeng –
91,1%
Hatchery Mafikeng – 88,6%
Not done Not done
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Country Bird Holdings Integrated Annual Report 201138
Sustainability report (continued)
Where information is not measurable, estimates
and judgements are used, based on management’s
best estimates and historical events. These
estimates and judgements are based on historical
experience and other factors such as expectations
of future events that are believed to be reasonable
under the circumstances. In compiling this report,
management has used skills and knowledge of the
industry to make estimates to establish material
priorities of items reported upon.
COMMUNITIES
CBH is involved in various activities across the
region in which we operate aimed at community
development. Supreme has supported the following
institutions with monthly supplies of chicken and/or
eggs, all of which are situated in the communities
from which our staff are employed:
Supreme launched a sponsorship initiative for
Bloemfontein Child Welfare during 2010. Through
this social responsibility initiative, the company
hosts a monthly Supreme Poultry Chicken Day
and provides chicken and eggs, benefiting some
520 children at nine safe houses located in the
Bloemfontein region. This has made a meaningful
contribution to the lives of these children. The
company’s CSI activities are carried out under the
“Love Chicken” umbrella.
Nutri Feeds launched an ABET programme during
the year, under which 75 adult employees of Nutri
Feeds will receive training in numeracy literacy of
40 hours per employee.
In Zambia, donations in the form of chicken, feed
and eggs are made to a wide range of communities
and local government organisations. Weekly
contributions of commercial eggs are made to
the Women’s Federation for World Peace and
Missionaries to assist with feeding Aids orphans
and street children. Similarly the business supports
the Lusaka Animal Welfare Society. Donations of
feed and feed blocks were made to the Elephant
Orphanage and the Wildlife Conservation Trust.
In Botswana, six organisations benefited from the
support of Ross Botswana in various forms, from
cash donations to the supply of day-old chicks for
community feeding schemes. These organisations
include the following: Phaphane Policing Cluster,
Stepping Stones International, Pilane Village
Development Council, Lady Khama Charitable
Trust, World Community Counselling Organisation
and Lebitha.
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Country Bird Holdings Integrated Annual Report 2011 39
STAFF
CBH recognises the importance of its people and is focused on building a community of people who have
a common purpose.
Supreme Poultry Nutri Feeds Beef Ross Africa
Number of employees 3 425 358 139 1 261
Permanent 2 956 353 131 1 029
Non-permanent 469 5 8 232
Number of workers covered by
collective bargaining agreement
608 336 78 0
Injuries on duty
Number of major incidents 0 0 0 0
Number of minor incidents 62 2 49 7
Man hours lost due to injury on duty 911 184 753 356
Fatalities 0 0 0 0
Programmes relating to life
threatening diseases
All plants have
clinics on
site where an
occupational
health nurse
provides education
and assistance.
Department of
Health presents six
Aids awareness
programmes
Clinics on
premises to
provide education
and assistance
No formal
programmes
Local government
and World Health
Organisation
programmes
Skills development
In-house training 501 101 71 34
External 0 72 6 34
Launch of the sponsorship initiative with Bloemfontein Child Welfare during 2010.
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Country Bird Holdings Integrated Annual Report 201140
Economic value-added statement
Creating value for stakeholders through sustainable economic growth and development encompasses
a number of elements. In generating economic value for shareholders and other stakeholders, CBH provides
a quality and affordable food source. The business generated R122,9 million in net income during 2011, from
which major stakeholders benefited in varying proportions as indicated in the table below. Employees were
the main beneficiaries, followed by government through taxes and shareholders through capital repayments.
2011R
2010
R
Revenue 2 834 658 939 2 433 660 139
Cost of goods sold and services (2 176 097 897) (1 950 432 286)
Value added 658 561 042 483 227 853
Finance income 1 841 222 2 042 347
Total value added 660 402 264 485 270 200
Distributed as follows:
To pay employees
Salaries, wages and benefits 46% 300 748 305 55% 266 672 190
To pay providers of capital 11% 71 122 163 18% 85 256 651
Finance cost 7% 47 402 436 11% 55 451 731
Capital repayment 4% 23 719 727 6% 29 804 921
Taxation 23% 151 200 035 17% 84 560 627
Normal tax 8% 52 129 222 4% 21 394 872
VAT 9% 61 623 835 7% 34 167 971
Employees' tax 6% 37 446 979 6% 28 997 785
To replace assets
Depreciation 6% 37 903 577 6% 31 162 993
To expand operations
Attributable income 15% 99 428 184 4% 17 617 738
Total value added 100% 660 402 264 100% 485 270 200
2011
45
23
11
21
2010
55
17
18
10
Employees
Shareholders
Government
Reinvested
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Country Bird Holdings Integrated Annual Report 2011 41
CBH subscribes to the principles of the King III
Report and Code which took effect on 1 March
2010. Scope for improvement in the application of
certain aspects of the King III Report and Code will
again be reviewed and addressed during the course
of the financial year ending 30 June 2012.
The directors seek at all times to conduct
business with integrity and accountability, and in
line with the code of ethics incorporated in the
board charter. This entails ongoing implementation
of structures, policies and practices that enhance
corporate governance in the group’s best interests
and for the ultimate benefit of all stakeholders.
BOARD OF DIRECTORS
The CBH board consists of eight members. Of
these, four directors are classified as independent
non-executive directors. One director is a non-
executive director and three are executive directors.
The board is chaired by Bryan Kent, an
independent non-executive director. The
chairperson is responsible for providing leadership
to the board, overseeing its efficient operation and
has been tasked with ensuring effective corporate
governance practices. The roles of chairman and
chief executive officer are separate and a clear
division of responsibility exists.
The chief executive officer, Jeff Wright, is
responsible for formulating, implementing and
maintaining the strategic direction of CBH,
as well as ensuring that the day-to-day affairs
of the company are appropriately supervised
and controlled.
The board’s responsibilities include providing
CBH with clear strategic direction, ensuring that
there is adequate succession planning at senior
levels, overseeing operational performance and
management, determining policies and processes
which seek to ensure the integrity of CBH’s risk
management and internal controls, implementing
and maintaining the company’s communication
policy and overseeing director selection, orientation
and evaluation.
The roles and responsibilities of the board and
its committees are set out in formal charters
which are reviewed annually to ensure that they
remain relevant.
The board retains full and effective control over the
business of CBH. It has defined levels of authority,
through a written delegation of authority, which
sets out the decisions the board wishes to reserve
for itself. The delegation is regularly reviewed
and monitored. The board is accountable for
communicating appropriate risk and control policies
through the group. Non-executive directors bring an
independent view to the board’s decision-making.
All directors are required to comply with the
requirements of King III and the Companies Act
and the company secretary provides appropriate
guidance in this regard.
All directors are required to declare, on an annual
basis, any interest in a proposed transaction or
arrangement with the group. In addition, all other
material interests are disclosed by directors, as and
when they arise.
Corporate governance report
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Country Bird Holdings Integrated Annual Report 201142
Corporate governance report (continued)
RE-ELECTION OF DIRECTORS AND NEW
APPOINTMENTS
Non-executive directors have fixed terms of
appointment and all the non-executive directors
are subject to retirement and re-election by
shareholders every year. The names of the directors
to retire at the forthcoming annual general meeting
(AGM) appear in the directors’ report contained
in the 2011 annual financial statements and in
the annual general meeting notice bound into the
annual financial statements.
Generally, directors have been and will be
nominated based on their calibre, credibility,
knowledge, experience, the beneficial impact they
are expected to exert over the company’s affairs
and the time and attention they are able to devote
to their duties. The remuneration committee is
responsible for vetting the individuals proposed
for directorship and making recommendations
to the full board for approval. Before nomination,
appropriate background checks are performed on
proposed new directors.
The board ensures that all new directors are
adequately informed on CBH’s business,
policies and meeting dates and procedures.
This is achieved through the provision of relevant
information and by induction during which new
directors also receive the board charter.
ATTENDANCE AT MEETINGS
The board of directors meets at least four times a
year with additional meetings called if necessary
or desirable. Information relevant to a meeting is
supplied on a timely basis to the board ensuring
directors can make reasoned decisions. The
directors have unrestricted access to CBH
information, records, documents and management,
and where appropriate, they may seek the advice of
independent professionals on matters concerning
the affairs of the group, at the expense of CBH.
Four board meetings and one strategy session
took place during the year under review. Details of
attendance at these meetings are as follows:
Board member Position18 August
201022 November
201026 January
201112 May
2011*13 May
2011
BH Kent Chairman
JD Wright Chief executive officer
R Gibbison Non-executive director
GP Heath Non-executive director
IWM Isdale Non-executive director Apology
KW James Executive director
CD Stein Non-executive director Apology
RJ Taylor Group financial director
*Strategy meeting.
BOARD EFFECTIVENESS
With the assistance of the internal audit function, the company undertook a performance evaluation of
the board and its committees. Each director was requested to complete a questionnaire which assessed
the effectiveness of the board or committee and fulfilment of the board charter or terms of reference.
The chairman of the board is responsible for determining any actions required to enhance the effectiveness
of the board.
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Country Bird Holdings Integrated Annual Report 2011 43
BOARD COMMITTEES
To enable the board to properly discharge its
responsibilities and duties, certain responsibilities
of the board have been delegated to board
committees. The creation of board committees
does not reduce the directors’ overall
responsibilities and therefore all committees must
report and make recommendations to the board.
The board established various committees on which
non-executive directors play important roles. The
responsibilities delegated to board committees are
formally documented in the terms of reference for
that committee, which have been approved by the
board and are reviewed annually. The effectiveness
of the committees is reviewed annually by the
board, based on a self-evaluation done by each
committee to the degree to which it has fulfilled its
terms of reference.
AUDIT COMMITTEE
The role of the audit committee is to review
the group’s financial position and make
recommendations to the board on all financial
matters, business risks, internal controls and
compliance. This includes assessing the integrity
and effectiveness of related control systems to
ensure that the group’s business is conducted in a
proper and economically sound manner.
The audit committee is chaired by an independent
non-executive director. The committee consists
of three additional members, two of whom are
independent non-executive directors. Members
of the committee are Bryan Kent (chairman),
Ray Gibbison, Ian Isdale and Geoff Heath. Bryan
Kent is chairman of both the board and audit
committee. Due to his knowledge of the group, and
his experience and knowledge of accounting and
auditing, it was considered appropriate for him to
remain as chairman of the audit committee.
In performing its duties, the committee maintains
an effective working relationship with the board,
management and other board committees,
notably the risk committee whose minutes are
noted at audit committee meetings. In so doing,
risk management controls any aspects under the
auspices of the risk committee as well as the status
of any specific risk issues dealt with by the risk
committee are noted.
The audit committee reviews the effectiveness
of the risk management process and internal
control in the group with reference to findings
of both the internal and external auditors. Other
areas covered include the review of important
accounting issues, including specific disclosures
in the financial statements, a review of major audit
recommendations and all matters required in terms
of legislation.
The internal and external auditors have direct
access to the audit committee and are invited to all
meetings of the committee.
The committee meets three times a year. Executive
directors and selected management attend these
meetings as attendees but are not allowed to vote.
The significant functions of the committee include:
external auditor
services
The role of the audit committee applied to all the
subsidiaries of the group.
The committee satisfies itself annually of the
expertise, resources and experience of the
company’s finance function and the chief financial
officer’s suitability.
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Country Bird Holdings Integrated Annual Report 201144
Corporate governance report (continued)
Attendance at audit committee meetings:
Name Position18 August
201022 November
201013 May
2011
BH Kent Chairman
R Gibbison Non-executive director
GP Heath Non-executive director
IWM Isdale Non-executive director Apology
C Stein* Non-executive director Apology
By invitation:
JD Wright Chief executive officer
RJ Taylor Chief financial officer
*Not reappointed to the committee with effect from 30 June 2011, when the group aligned committee memberships with
the requirements of King III.
RISK COMMITTEE
The risk committee was established during the
financial year. This committee comprises the chief
financial officer (chairman) and the managing directors
of the subsidiaries of CBH. Internal audit is also
present at the meetings, by standing invitation. The
committee meets at least twice a year.
The committee oversees management compliance
with risk management policies and procedures,
and reviews the adequacy of the risk management
framework in relation to appropriate risks.
The main objectives of the committee are as follows:
strategies in liaison with executive directors and
senior managers
audit committee, internal auditors and other
parties engaged in risk management activities
risk-related information presented on corporate
accountability and specific associated risks,
as well as the financial, business and strategic
risk areas.
REMUNERATION COMMITTEE
The remuneration committee is concerned
with executive remuneration. The members of
the committee are Ray Gibbison (chairman),
Geoff Heath and Bryan Kent.
The remuneration committee met two times during
the year under review and the main task of the
committee in this financial year was to recommend
a new executive reward scheme and share
option scheme.
The committee was assisted by independent
advisers.
Attendance at meetings:
Board member Position10 May
201016 September
2010
R Gibbison Chairman
GP Heath Non-executive director
BH Kent Non-executive director* Not applicable Not applicable
JD Wright (by invitation)
Chief executive officer
*Appointed to the remuneration committee as from 1 July 2011.
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Country Bird Holdings Integrated Annual Report 2011 45
The functions of this committee include:
and responsibly
accordance with legislation
implementation of remuneration policies in
relation to non-executive directors, executive
directors and other executives’ remuneration.
The remuneration strategy is aimed at ensuring that
levels of remuneration are sufficient to attract, retain
and motivate executives and, where appropriate,
at aligning the executives’ interests with those of
shareholders. Consequently, the strategy is aimed
at ensuring that the performance-related elements
of an executive’s remuneration should constitute a
meaningful portion of total remuneration.
Executive director and management remuneration
comprises the following four principal elements:
The remuneration committee recommends fees
payable to non-executive directors for approval
by the shareholders. The proposed fees for non-
executive directors for the next two years are based
on best practice and market information. Details of
the proposed fees are set out in the notice of the
annual general meeting appearing on pages 138
to 141.
REMUNERATION POLICY
The objective of the policy is to attract and retain
the correct level of skills within the organisation
such that it is adequately resourced with human
capital. The policy is also designed to pay fair
compensation for the work performed at every level
of the organisation taking into account the level
of qualification, skills and experience to perform
the various tasks. The compensation has various
elements to it:
that the employee earns. Benchmarking
exercises are undertaken periodically to
ensure that the fixed remuneration base is
competitive with specific regard to the industry,
the complexity of the tasks, and the level of
responsibility.
is a variable element to total remuneration
whereby employees are incentivised to meet
certain targets, the attainment of which is linked
to a predefined financial reward. Limits are
in place to ensure that the variable elements
are capped at a certain percentage of the
fixed remuneration.
members of the organisation participate in a
long-term incentive scheme designed to align
their efforts with the shareholders’ expectation of
capital growth in their investment. Formerly this
was in the format of a share option scheme but
this has been replaced with an appreciation rights
scheme or “Phantom Share Scheme”.
INTERNAL AUDIT
The internal audit function is provided by KPMG’s
internal audit services. The functions of the internal
audit function consist of the following:
audit plan for the year
approval by the audit committee
audit committee
planning and promote their reliance on internal
audit work performed
the testing of controls, according to the agreed
internal audit plan.
The purpose, authority and responsibility of the
internal audit activity is defined and governed by
an internal audit charter, approved by the audit
committee and board. Internal audit has free and
unrestricted access to management, employees,
activities, physical locations and to all information
considered necessary for the proper execution of
internal audit’s work.
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Country Bird Holdings Integrated Annual Report 201146
Corporate governance report (continued)
The internal audit function has unrestricted access
to the chairman of the audit and risk committees.
EXTERNAL AUDIT
PricewaterhouseCoopers Inc (PwC) is the external
auditor of CBH and its subsidiaries. The audit
committee continually monitors the independence
and objectivity of the external auditors. During the
year, PwC provided certain non-audit services.
The audit committee concluded that there were no
areas of conflict.
The external auditors attend all audit committee
meetings and have unrestricted access to the
chairman of the audit committee.
The audit committee has nominated, for re-election
at the annual general meeting, PwC as the external
audit firm and Louis Rossouw as the designated
auditor responsible for performing the functions
of auditor, for the 2012 financial year. The audit
committee has satisfied itself that the audit firm and
designated auditor are accredited as such on the
JSE list of auditors.
INTERNAL FINANCIAL CONTROLS
The directors are responsible for ensuring
that internal control systems exist that provide
reasonable assurance regarding the safeguarding
of assets and the prevention of their unauthorised
use or disposition, proper accounting records
are maintained and the financial and operational
information used in the business is reliable.
Based on the results of the formal documented
review of the design, implementation and
effectiveness of the group’s system of internal
financial controls conducted by the internal audit
function during the 2011 financial year and,
considering information and explanations given by
management and discussions with the external
auditors on the results of their audit, the audit
committee is satisfied with the effectiveness of the
company’s internal financial controls.
COMPANY SECRETARY
To enable the board to function effectively, all directors
have full and timely access to all information that
may be relevant to the proper discharge of their
duties and obligations. This includes information
such as agenda items for board meetings, corporate
announcements, investor communications and any
other developments which may affect the group.
The company secretary is responsible for facilitating
this access.
The company secretary acts as adviser to the board
and plays a pivotal role in ensuring compliance with
statutory regulations and corporate governance.
The company secretary is also responsible for the
induction of new directors, tabling information on
relevant regulatory and legislative changes, and
giving guidance to the directors regarding their
duties and responsibilities. The directors have
unlimited access to the advice and services of the
company secretary.
CODE OF ETHICS AND BUSINESS
CONDUCT
The board is committed to creating a culture of the
highest levels of professionalism and integrity in its
business dealings with stakeholders. The code of
ethics sets out high standards of honesty, integrity
and mutual respect. Directors and employees are
expected to act in terms of the code of ethics at
all times.
An independent ethics hotline is available where
unethical behaviour, workplace dishonesty,
fraud, theft or any other crime may be reported
anonymously. All calls logged on the hotline are
reported to the audit committee. The board has no
reason to believe that there was any material non-
compliance with CBH’s code of ethics during the
year under review.
The board has an insider trading policy in place,
in terms of which closed periods (as defined in
the JSE Listings Requirements) apply. During any
closed period, the directors, officers and defined
employees and members of their households
(“specified persons”) may not deal in CBH shares.
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Country Bird Holdings Integrated Annual Report 2011 47
Should any specified persons wish to deal in
CBH shares during an open period, written
clearance must be obtained from the chairman
before any dealing takes place. In terms of the
JSE Listings Requirements, any share dealings by
directors are required to be published on SENS. A
register of all share dealings is maintained by the
company secretary and reviewed by the board on
a regular basis.
STAKEHOLDER COMMUNICATION
In all communication with stakeholders, the
board aims to represent a balanced and
understandable assessment of CBH’s position.
This is done through adhering to the principles of
openness and substance over form and striving
to address material matters of significant interest
to all stakeholders.
The board encourages shareholder attendance
at general meetings and provides full and
understandable explanations of the effects of
resolutions to be proposed. Communication with
institutional shareholders and investment analysts
is maintained through periodic presentation
of financial results, one-on-one visits, trading
statements and press announcements of
interim and final results, as well as the proactive
dissemination of any messages considered
relevant to investors. The quality of this
information is based on the standards of
promptness, relevance and transparency.
The group makes every effort to ensure that
information is distributed through an appropriate
range of communication channels to ensure the
security and integrity of the information and that
critical financial information reaches all shareholders
simultaneously.
RISK MANAGEMENT
The objective of risk management is to identify,
assess, manage and monitor the risks to which
the business is exposed, in the interest of all
stakeholders.
The group has established a culture of managing
risk. A significant number of embedded processes,
resources and structures are in place to address
risk management needs. These range from internal
audit systems, insurance, IT security, compliance
processes, quality management and a number of
other processes.
A risk committee has been established to identify
and manage risk at both the subsidiary level and at
a group level. This committee reports directly to the
audit committee and the board.
The risk management process requires
management to identify, analyse and evaluate the
risks associated with activities under their control,
mitigate and control these risks, take corrective
actions, accept and monitor the risks.
The group has undergone an objective process of
business risk assessment during the period under
review with assistance from external consultants.
These risk assessments highlighted areas where
further control action was required and which is
now being undertaken. The group risk register
summarises the significant risks faced by the group,
taking into account the likelihood of occurrence,
the potential impact and the related mitigating
factors and compensation controls. Management’s
treatment of risks is aligned to the risk tolerance
and appetite approved by the board. Appropriate
risk response strategies in relation to the group’s
major risks have been developed and implemented.
The adequacy and effectiveness of these strategies
are reviewed on an ongoing basis to ensure that
they are responsive to changes in the dynamic
environment in which the group operates.
INTEGRATED REPORTING
Sustainability performance and reporting has not
been independently assured for the year except
for the assurance obtained as indicated on
page 37. The board has relied information provided
by management with regard to the reliability of
sustainability issues in the integrated annual report.
Independent assurance will be included on the
board’s agenda for the 2012 financial year.
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Country Bird Holdings Integrated Annual Report 201148
King III index
Ethical leadership and corporate citizenship Compliance with laws, codes, rules and standards
Effective leadership based on an ethical foundation The board ensures that the company complies with relevant laws
Responsible corporate citizen The board and directors have a working understanding of the relevance and implications of non-compliance
Effective management of company’s ethics Compliance risk forms an integral part of the company’s risk management process
Assurance statement on ethics in integrated annual report1 The board has delegated to management the implementation of an effective compliance framework and processes6
Boards and directors Governing stakeholder relationships
The board is the focal point for and custodian of corporate governance
Appreciation that stakeholders’ perceptions affect a company’s reputation
Strategy, risk, performance and sustainability are inseparable Management proactively deals with stakeholder relationships
Directors act in the best interests of the company There is an appropriate balance between its various stakeholder groupings
The chairman of the board is an independent non-executive director
Equitable treatment of stakeholders
Framework for the delegation of authority has been established Transparent and effective communication of stakeholders
The board comprises a balance of power, with a majority of non-executive directors who are independent
Disputes are resolved effectively and timeously7
Directors are appointed through a formal process The governance of information technology
Formal induction and ongoing training of directors is conducted
# The board is responsible for information technology (IT) governance8
The board is assisted by a competent, suitably qualified and experienced company secretary
IT is aligned with the performance and sustainability objectives of the company
# Regular performance evaluations of the board, its committees and the individual directors2
Management is responsible for the implementation of an IT governance framework
Appointment of well-structured committees and oversight of key functions
# The board monitors and evaluates significant IT investments and expenditure8
An agreed governance framework between the group and its subsidiary boards is in place
# IT is an integral part of the company’s risk management8
Directors and executives are fairly and responsibly remunerated # IT assets are managed effectively8
Remuneration of directors and senior executives is disclosed3 # The risk committee and audit committee assist the board in carrying out its IT responsibilities8
Other significant directorships of each board member is disclosed10 The governance of risk
# The company’s remuneration policy is approved by its shareholders4
The board is responsible for the governance of risk and setting levels of risk tolerance
Internal auditThe risk committee assists the board in carrying out its risk responsibilities
Effective risk-based internal audit The board delegates the risk management plan to management
Written assessment of the effectiveness of the company’s system of internal controls and risk management
The board ensures that risk assessments and monitoring is performed on a continual basis
Internal audit is strategically positioned to achieve its objectives Frameworks and methodologies are implemented to increase the probability of anticipating unpredictable risks9
Audit committee Management implements appropriate risk responses
Effective and independent # The board receives assurance on the effectiveness of the risk management process9
Suitably skilled and experienced independent non-executive directors
Sufficient risk disclosure to stakeholders
Chaired by an independent non-executive director5 Integrated reporting and disclosure
Oversees integrated reporting # Ensures the integrity of the company’s integrated report1
A combined assurance model is applied to improve efficiency in assurance activities1
Sustainability reporting and disclosure is integrated with the company’s financial reporting
Satisfies itself of the expertise, resources and experience of the company’s finance function
Sustainability reporting and disclosure is independently assured1
Oversees internal audit A summarised integrated report should be prepared in addition to the complete integrated report11
In complianceNon-compliance
# Partial compliance
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Country Bird Holdings Integrated Annual Report 2011 49
Note Explanation
1 Independent assurance and integrity of information included in the integrated annual report will be included on the board’s agenda
for consideration for the 2012 financial year.
2 The performance of the board, committees and individual directors was not evaluated during the 2011 financial year. Performance
evaluations were commenced during August 2011 and are still to be evaluated by the chairman.
3 The remuneration of the most highly paid employees who are not directors, has not been disclosed. However, key management
remuneration has been disclosed.
4 The remuneration of the non-executive directors are approved by the shareholders on an annual basis. However, the remuneration
policy for non-executive directors is not tabled to the shareholders for approval.
5 The chairman of the board is also the chairman of the audit committee. Due to the chairman’s knowledge of the group, experience and
knowledge of accounting and auditing, it was considered appropriate for him to remain as chairman of the audit committee.
6 The compliance framework is still in the implementation process with full implementation expected within 2012.
7 There is currently no dispute resolution process. The board will consider the implementation of such a process during 2012.
8 The current IT governance frameworks and processes are currently being enhanced to ensure further alignment with King III.
9 Current risk frameworks and methodologies implemented will be further enhanced to ensure alignment with King III.
10 Other significant directorships of each board member have not been disclosed.
11 A summarised integrated report has not been prepared but will be considered for the next financial year.
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Country Bird Holdings Integrated Annual Report 201150
GRI index
The company has adopted the Global Reporting Initiative (GRI) guidelines for the reporting of sustainability
issues during the preparation of the integrated annual report. Reporting and management systems will
continue to be developed in order to improve the application of the GRI principles in future periods.
SectionG3
indicatorDescription Reference
Strategy 1.1 Statement from senior decision-maker about the relevance and
importance of sustainability to CBH, the overall vision and strategy for
the short term, medium term and long term, particularly with regard to
managing the key challenges associated with economic, environmental
and social performance
16, 17, 22
1.2 Description of key impact, risk and opportunities 22, 34
Organisational
profile
2.1 Name of the organisation Cover page
2.2 Primary products, brands and/or services 6
2.3 Operational structure of the organisation 4, 5, 6
2.4 Head office location 5
2.5 Number of countries where CBH operates, and names of countries with
major operations relevant to the sustainability issues covered in this report
5, 6
2.6 Nature of ownership 106, 137
2.7 Market served 16, 17
2.8 Scale of reporting organisation including:
– Number of employees
– Net sales
– Total capitalisation broken down in terms of debt and equity
– Quantity of products or services provided
6, 7
2.9 Significant changes in the reporting organisation during period
under review
Not applicable
2.10 Awards received during the reporting period 16
Report scope
and boundary
3.1 Reporting period 30 June 2011
3.2 Date of most recent previous report 30 June 2010
3.3 Reporting cycle 12 months
3.4 Contact details for further information about this report IBC
3.5 Process for:
– Determining materiality
– Process for prioritising topics in the report
– Identifying stakeholders expected to use this report
34
34
36
3.6 Report boundary 37
3.7 Limitation on the scope or boundary of the report 37
3.8 Basis for reporting on joint ventures, subsidiaries, leased facilities and
outsourced operations
68 – 71
3.9 Data measurement techniques and the bases of calculations, including
assumptions and techniques underlying estimations applied to the
compilation of the indicators and other information in the report
36, 38
3.10 Explanation of the effect of any restatements of information provided in
earlier reports, and the reasons for such restatement
Not applicable
3.11 Significant changes from previous reporting periods in the scope,
boundary, or measurement methods applied in the report
Not applicable
3.12 GRI table 50
3.13 Policy and current practice with regard to seeking external assurance for
the report
37
Governance 4.1 Governance structure of the organisation 41
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Country Bird Holdings Integrated Annual Report 2011 51
SectionG3
indicatorDescription Reference
4.2 Indicate whether the chairman is also an executive officer and, reasons
for this arrangement
Not applicable
4.3 Number of independent and/or non-executive members 41
4.4 Mechanisms for shareholders and employees to provide
recommendations or directions to the board
IBC
4.5 Linkage between compensation for members of the highest governance
body, senior managers and executives
45, 112, 113
4.6 Processes in place for the highest governance body to ensure conflicts of
interest are avoided
41
4.7 Process for determining the qualifications and expertise of the members
of the highest governance body for guiding the organisation’s strategy on
economic, environmental, and social topics
42
4.8 Internally developed statements of missions or values, codes of
conduct, and principles relevant to economic, environmental, and social
performance, and the status of their implementation
IFC, 17, 24, 26
4.9 Procedures of the highest governance body of overseeing the
organisation’s identification and management of economic, environmental
and social performance, including risks and opportunities, and adherence
to or compliance with internationally agreed standards, codes of conduct
and principles
41
4.10 Processes for evaluating the highest governance body’s own
performance, particularly with respect to economic, environmental and
social performance
37
4.11 Explanation of whether and how the precautionary approach or principles
are addressed by the organisation
Not addressed
4.12 Externally developed economic, environmental and social charters, principles,
or other initiatives to which the organisation subscribes or endorses
Not applicable
4.13 Memberships in associations (such as industry associations) and/or
national/international advocacy organisations in which the organisation:
– Has positions in governance bodies
– Participates in projects or committees
– Provides substantive funding beyond routine membership dues
– Views membership as strategic
24, 26, 29
4.14 List of stakeholder groups engaged by the organisation 36
4.15 Basis for identification and selection of stakeholders with whom to engage 36
4.16 Approaches to stakeholder engagement, including frequency of
engagement by type and by stakeholder group
36
4.17 Key topics and concerns that have been raised through stakeholder
engagement, and how the organisation has responded to those key
topics and concerns, including through its reporting
36
Disclosures on
management
approach
DMA EC The disclosures on management approach related to the individual
aspects reported on, including:
EC1 – Direct economic value generated and distributed
EC2 – Impacts of climate change
EC6 – Spending on locally based suppliers
EC7 – Local hiring, including at senior management level
EC8, EC9 – Economic impacts
40
Not addressed
Not addressed
45
Not addressed
DMA EN The disclosures on management approach for all environmental aspects
reported on
36
DMA LA The disclosures on management approach relating to labour practices
and decent work reported on
39
DMA HR The disclosures on management approach relating to the human rights
reported on
Not addressed
DMA SO The disclosures on management approach relating to society reported on 38
DMA PR The disclosures on management approach relating to individual aspects
reported on:
PR1, PR2 – Product health and safety impacts 2, 3, 16, 22, 37
PR4, PR5, PR8 – Customer satisfaction and privacy of data and non-
compliance with regulations
25
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Country Bird Holdings Integrated Annual Report 201152
GRI index (continued)
SectionG3
indicatorDescription Reference
Performance
indicators
EC1 Direct economic value generated and distribution, including revenue,
operating cost, employment compensation, donation and other
community investments, retained earnings and payments to capital
providers and governments
40
EC6 Policy, practices and proportion of spending on locally based suppliers at
significant locations of operations
Not addressed
EC8 Development and impact of infrastructure investments and services
provided primarily for public benefit through commercial, in kind, or pro
bono engagement
38
EC9 Understanding and describing significant indirect economic impacts,
including the extent of impacts
Not addressed
EN2 Percentage of materials used that are recycled input materials Not addressed
EN3 Direct energy consumption by source Not addressed
EN8 Total water withdrawal by source Not addressed
EN12 Description of significant impacts of activities, and services on biodiversity
in protected areas and areas of high biodiversity value outside protected
areas
Not addressed
EN16 Total direct and indirect greenhouse emissions by weight Not addressed
EN22 Total weight of waste by type and disposal method Not addressed
EN23 Total number and volume of significant spills None
EN26 Initiatives to mitigate environmental impacts of products and services and
extent of impact mitigation
2
EN27 Percentage of products sold and their packaging materials that are
reclaimed by category
Not addressed
EN28 Monetary value of significant fines and total number of non-monetary
sanctions for non-compliance with environmental laws and regulations
36
LA1 Total workforce by employment type, employment contract and region 39
LA4 Percentage of employees covered by collective bargaining agreements 39
LA5 Minimum notice period(s) regarding operational changes, including
whether it is specified in collective agreements
Not addressed
LA7 Rates of injury, occupational diseases, last days and absenteeism, and
total number of work-related fatalities by region
39
LA8 Education, training, counselling, prevention and risk control programmes
in place to assist workforce members, their families or community
members, regarding serious diseases
39
LA11 Programmes for skills management and lifelong learning that support the
continued employability of employees and assist them in management
career endings
39
LA13 Composition of governance bodies in terms of diversity and breakdown of
employees per category according to gender and other relevant indicators
of diversity
Not addressed
SO3 Percentage of employees trained in organisation’s anti-corruption policies
and procedures
Not addressed
SO7 Total number of legal actions for anti-competitive behaviour, anti-trust, and
monopoly practices and their outcomes
None
PR4 Total number of incidents of non-compliance with regulations and
voluntary codes concerning product and service information and labelling,
by type of outcomes
36
PR5 Practices related to customer satisfaction, including results of surveys
measuring customer satisfaction
25
HR4 Total number of incidents of discriminations and actions taken None