why do we use propaganda? to persuade people to think or behave a certain way. to appeal to emotions...
TRANSCRIPT
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PROPAGANDA TECHNIQUES
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Why do we use propaganda? To persuade people to think or behave a
certain way. To appeal to emotions and opinions of
people
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Bandwagon
To do something because other people are doing it.
Example: Because the Raven’s won the
Superbowl, everyone thinks Joe Flacco is the greatest quarterback.
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Example of Social Media Bandwagon
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Fear Technique
If you don’t conform to an issue or agree with a statement, something bad will happen to you.
Example:
If you drink diet soda, you will get cancer.
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Fear propaganda
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Glittering Generalities
Using emotionally appealing words associated with values or beliefs.
Uses words that appeal to consumer like “Fresh”, “American Pride”, and “New”
Example:
“Pure, fresh, mountain spring water. Bottled especially for you in Utah from only our purest mountain springs.”
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Glittering Generality
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Name Calling
Calling out other people, brands, or products in a negative manner
Example: Calling members of the other political
party names like “incompetent” or “dumb”.
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Name Calling Technique
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Plain Folk Technique
Appealing to the common man, woman, or family.
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Plain Folk Technique
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Reward Technique
If you use a certain product or act a certain way, good things will happen to you
Example: If you take diet pills, you will look like the
models on TV.
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Reward Technique
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Testimonial Technique
Using a famous person to endorse a product
Example: Jennifer Hudson endorses Weight
Watchers
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Testimonial Technique
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Transfer Technique
Using words or symbols to portray someone in a positive o negative manner
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Transfer Technique
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Red Herring Technique
Presenting data or issues that, while compelling, are irrelevant to the argument at hand, and then claiming that it validates the argument.
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Red Herring Example
I shouldn’t be punished for staying out past my curfew tonight because I did the dishes earlier today.
•these two arguments have NOTHING to do with one another.