why does employee engagement matter?
DESCRIPTION
Head of HR resources Dan Hardaker asks the world if employee engagement actually matters in the Learning Pool webinar series.TRANSCRIPT
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Why engagement matters.Dan HardakerHead of HR StrategyGenesis Housing Association
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It doesn’t.“There’s no point your staff being engaged in making cookies unless you’re a bakery”
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Engagement + Involvement + Direction.
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Engagement.
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Engagement. Pitfall 1: what does it mean?
47,000,000 definitions – not about
awards!
I put customers at the heart of everything I do
I feel motivated to go the extra
mile for Genesis
I am committed to playing my part in helping Genesis
become a Leading Property Based Service Provider
I would recommend
Genesis as a good place to
work
I am proud to work for Genesis
I take pride in the work I do
Pride & Advocacy
ENGAGED AT
GENESIS
Driving success at Genesis
Providing great service
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Engagement
Engagement Levers
Rational Commitment
Emotional Commitment
Discretionary Effort
Intent to stay
Performance
Intent to Stay
CLC Model of Engagement
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Engagement. Engaging For Success.
“This is about how we create the conditions in which employees offer more of their capability and potential.” –David Macleod
http://www.engageforsuccess.org/
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Engagement. Pitfall 2: It’s no good on its own.
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Engagement.
Loyalty
HighLow
High
Hostages15%
Apostles36%
Disconnected19%
Mercenaries2%
Fence-sitters28%
Eng
agem
ent
Is turnover really such a bad
thing?
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Engagement.
I believe there are opportunities for
me to develop my career at Genesis
HighLow
High
Content ambivalent
6%
Satisfied ambitious
44%
Indifferent12%
Frustrated ambitious
27%
Fence-sitters12%
I would like to progress my career at Genesis
People Strategy
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Poll
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Involvement.
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Involvement. Engagement champions. Action planning toolkit. Competition & peer pressure. Across HR – embedded into employee lifecycle from induction.
Culture change, not just a one-off.
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Direction.
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Direction.
I have a good understanding of Genesis' Corporate Strategy and objectives
HighLow
Loose cannons6%
Fully aligned63%
Disconnected7%
Cynics8%
Fence-sitters16%
I su
ppo
rt G
enes
is'
Cor
pora
te S
trat
egy
and
ob
ject
ives
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Don’t get caught up in surveys and awards.
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Involve your people. They already know the answers.
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Do something visible.
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So, why does it matter?
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@[email protected]: Dan Hardaker