why every ceo should tweet & snap | tata steel | magnet symposium may 2015
TRANSCRIPT
Why every CEO should tweet &
snap
Social media for managers - 1o1
Budapest
Chicago
Adapazarı
Flickr: belinda07
Social media …
Social media: websites & applications that enable users to create and share
content or to participate in social networking
& generate data by doing so
1.4 bln
288 mlnNL: 2.8 mlnDaily: 1 mln
Nearing 200 mln?700 snaps/day (May 2014)
“daaetje”
1 mln/10 days
Flickr: sepblog
1. Data
2. Expectations
3. Personal level
Relevance
Flickr: r2hox
1. Data. Big data.
364 mln users worldwide5 mln users
4,1 active12th
Flickr: walkingsf
Data
Flickr: archangel 12
Flickr: Bill Dickinson
2. Expectations
People talk about you
People talk to you
People want to talk with you
People want you to talk to them
Expectations have changed
#tatasteel
buyers are humans, too
(so are suppliers)
Is this relevant for us?
3. Social media & YOU
A fulfilling career & income
Knowledge
Friends (online & IRL)
An understanding of my industry
A sense of the world around me
Skills
A succesful personal brand
What’s in it for me?
Pleasure. Fun. Fullfillment. Purpose.
@elja1op1