THE POWER OF SHARED KNOWLEDGE:

Why Great Sales Hunters Make Great Content Marketers

Question:If you’re in sales, do you

really need to know about content marketing?

Answer:You already do.

As a sales rep, you educate and inspire your prospects and clients.

You provide them with insights & information to help them understand & solve their business challenges.

You use what you learn about your prospects to tailor your approach to their specific circumstances.

Guess What?

Guess What?Content marketing works the

exact same way.

If you take what you do every day as a sales rep…

...and offer it in an email

...or a blog post

...or a webinar

...or a PowerPoint presentation

...Congratulations!You’re a content marketer.

And your prospects & clients will find your insights just as valuable & inspiring.

Even better...

...you can use content to reach hundreds or thousands of prospects instantaneously.

...you can track & measure views & clicks to identify who’s interested in what you offer.

...and you can use your sales skills to follow up on those leads and

turn them into sales.

Your cold calls will be a lot warmer...

…and you’ll create more good leads.

So ask yourself again:“Do I really need to be a

content marketer?”

And then answer:“I already am a content

marketer.”

And start using your knowledge and insights to reach more prospects and

create more leads.

© Business Wise Inc. 2014

Flickr Creative Commons images courtesy of:MIKI Yoshihito, Andrés Nieto Porras, Dafne Cholet, ImagineCup, OFFICIAL LEWEB PHOTOS, The Q Speaks, StockMonkeys.com

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