WHY EVERYONE SHOULD USE TWITTERBy: Sean Hasenstein

PURPOSE

Table of ContentsPurposeWhat is Twitter?Evolution of the Twitter LogoWhy Use Twitter?

PersonalProfessional and Business Educational

QuizAcknowledgements

What is Twitter?• Twitter is an online social networking and microblogging

service that enables users to send and read text-based messages of up to 140 characters, known as "tweets".

• Twitter has managed to find a niche that Facebook and other social media sites couldn’t capitalize on and have turned this small niche into an incredibly successful business.

What is Twitter?• Twitter was created in March 2006 by Jack

Dorsey.

• The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.

• Twitter is now one of the ten most visited websites on the Internet

What is Twitter?• It has been described as "the SMS of the Internet.”

• Unregistered users can read tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices.

• Twitter Inc. is based in San Francisco, with additional servers and offices in New York City, Boston, and San Antonio.

Evolution of the Twitter Logo

2006-2010

2010-2012

2012- Present

• This is the first logo that Twitter used from 2006 to 2010.

• This simple logo was meant to show the simplicity of the company

• This is the 2nd logo that Twitter used from 2010 to 2012.

• Twitter wanted something that would symbolize “tweets” so they created this bird.

• The bird’s quick and speedy look symbolized the speed and simplicity of what makes Twitter so special.

• In 2012 Twitter updated its logo once more.

• Twitter has become so popular worldwide that people now know that this logo represents the company.

• Twitter changed the color of the bird to a darker blue to make it more pleasing to a wider audience.

Why Use Twitter• So why do so many people use Twitter today?

• Twitter is used for basically every area of life for live updates and information on things like:

• News, business, politics, education, restaurants, athletes, celebrities, sports teams, friends, family, movies, television, product reviews, interesting facts, photography, video, etc.

Why Use Twitter?• Basically you get the idea that Twitter is used by

everyone, everywhere.

• However there are three main areas that you can and should use Twitter in your life…

• Personal Life• Professional and Business Life• Educational Life

Personal Use• Share your experiences with friends and family.• What you are doing and where you are going.• Photos and video of these experiences.• Have conversations with them.

• Follow and get up to date live information about news, weather, sports, celebrities, politicians, businesses, restaurants, etc. all in once place on your computer, smartphone, and tablets.

Professional and Business• Connect with customers and clients.• Easy to find your customers because they use Twitter too.

• Sell the Brand• Twitter is a free marketing tool to get the name of a the business

and what you sell or offer out into the world.

• Send mass updates to followers to inform about products, services, and promotions. • Let customers know what’s happing as it’s happening.

Professional and Business• Instant customer feedback• Once connected to customers you can get feedback on what

they think of your products and services and how you can improve them.

• Spy on competition• By just using the Twitter search. You can read both about what

the competition is saying and what their customers are. If someone has a bad experience with a competitor you can contact that customer and try and win them over.

• The possibilities with customers to find out more about them, give them information is endless. And even better its all FREE!

Educational• Teachers can use Twitter to communicate to students.• Let students know about any news, cancelled class, and ask and

answer questions instantly.

• Instant feedback from students• For things like discussions, lectures, class issues, after exams, a

teachers performance, etc.

• Gather real world instantaneous data• Things like politics, news, weather, opinions, and interesting facts.

POP QUIZ TIME!• After viewing this computer based training module it is now

time to see if you have learned anything!

Click here to move onto the quiz!

Question # 1True or False, Twitter allows you to use 280 characters per tweet?

TRUE

FALSE

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CORRECT!

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Question 2• What is the current Twitter Logo?

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Question 3Which of these is NOT a reason to use Twitter for business reasons?

a. Inform customers on current sales promotion

b. Search what customers are saying about your products and services

c. Perform a sales transaction with credit card information

d. See what your competition is up to

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CORRECT!Congrats on answering every question correctly!

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Thanks for using my CTBI hope this was informative and you now want to sign up for a Twitter Account.

If I was able to convince you to sign up click on the link below to sign up!

Twitter Account Link

If you want to see a twitter profile first before signing up here is a link to UW-Stouts Graduate Programs Profile.

@UWStoutGrad

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