Why Executives and Board Directors should have their own digital presence - The advantages and how to get started
Agenda The Benefits The Critical Success Factors Examples Key Questions More Inspiration
• Increased positive BRAND AWARENESS
• Positive impact on company CULTURE
• Enhanced professional REPUTATION for both company and individual
• INSPIRE your stakeholders
• CONTRIBUTE to your existing business(es)
• ATTRACT more business opportunities
• CONTROL your information & design
”Just like inspiring and networking in the offline world: In order to remain
trustworthy, you need to do it before you need it.”
Liselotte Engstam Chair of Digoshen
Use design to reflect a PERSONAL
mission statement
Leverage social media integrations to increase
engagement
http://liselotteengstam.com
How do you want to be perceived by others?
What do you want to share with your
professional stakeholders?
Which social media are your preferred platforms for
engagement?
Where do your most important stakeholders
hang out?
How can you bring your professional stakeholders
to your digital arena?
h"p://digoshen.com/insightpla3orm/
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