why expert copywriting is the wave of the future

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Page 1: Why Expert Copywriting is the Wave of the Future
Page 2: Why Expert Copywriting is the Wave of the Future

Writing is precious.

Unique. Valuable.

Long-lasting.

Page 3: Why Expert Copywriting is the Wave of the Future

Great words can’t be automated.

The names of the greats…

Neil Gaiman. William Shakespeare. Stephen King. J.K.

Rowling. Tolkien.

Page 4: Why Expert Copywriting is the Wave of the Future

Their written words have made them unforgettable, throughout

the ebbs of time.

Page 5: Why Expert Copywriting is the Wave of the Future

Today, there is a sea that’s rising daily. It’s called online content.

Page 6: Why Expert Copywriting is the Wave of the Future

The only way to stand out and gain attention is by being the

best that you can be.

Page 7: Why Expert Copywriting is the Wave of the Future

You have to become a great.

An expert copywriter.

Page 8: Why Expert Copywriting is the Wave of the Future

An authority voice, an expert on the topic, an author that writes

spectacularly.

Page 9: Why Expert Copywriting is the Wave of the Future

General won’t cut it. Standard won’t make it.

Page 10: Why Expert Copywriting is the Wave of the Future

Google has furthered the fact of great writing with the standards

E-A-T, (Expertise, Authoritativeness, and Trust),

and Y-M-Y-L (Your Money or Your Life – the topics that deserve a

true expert).

Page 11: Why Expert Copywriting is the Wave of the Future

Invest not only in a good writer, a writer who “meets

expectations…”

But a writer who is an expert.

Page 12: Why Expert Copywriting is the Wave of the Future

And not just an “expert” in a field that matches yours.

Because you can be a great lawyer, but a horrible writer. A

wonderful software developer, but a choppy author.

Page 13: Why Expert Copywriting is the Wave of the Future

A raw talent in writing comes first.

Page 14: Why Expert Copywriting is the Wave of the Future

It’s the ultimate credential you should seek in an expert writer.

Creating engaging content that is easy on the eyes (read: flows) is a

true art.

Page 15: Why Expert Copywriting is the Wave of the Future

But here’s the secret…

You can’t learn the great level of writing.

The real, true, heart level of engaging writing.

Page 16: Why Expert Copywriting is the Wave of the Future

Expert copywriting…

is born out of a talent given at birth.

Page 17: Why Expert Copywriting is the Wave of the Future

An expert writer is a gifted writer.

Page 18: Why Expert Copywriting is the Wave of the Future

Where writing flows from the fingertips smoother than cream

from the top of raw milk.

Page 19: Why Expert Copywriting is the Wave of the Future

Without such a voice, you’re not going to succeed online.

Page 20: Why Expert Copywriting is the Wave of the Future

Join this select group of happy clients: get in touch at www.expresswriters.com/contact-us and request my hand-selected expert copywriters, or simply order at https://expresswriters.com/content/expert-copy and put that request through the order form.

I’ll match you up with our hand-selected expert copywriters who will make your brand proud.

Julia McCoy, CEO

It’s time to invest in your expert copywriting.

This month, I’ve hand-picked a new team of expert writers who are providing great content for select clients with 100% success rate so far.