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Page 1: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when
Page 2: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when

Why facebook?

Page 3: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when

“Your brand is no longer what you tell people it is, it’s what people tell each other it is.”

“Your brand is what people say about you when you’re not in the room.”

Page 4: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when

From 2009 to 2010, consumer trust in brands has increased 12%

However, consumer trust in brands is down 11% from 2008

And 17% from 2007

Edelman, 2010

Page 5: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when

It took radio 38 years, television 13 years, the internet 4 years, the ipod three, and Facebook two.

50 million

Page 6: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when

500 million active users

50% of which are on facebook every day

700 billion minutes per month

Facebook Statistics

Page 7: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when

Facebook is responsible for shifting digital trends

Email & IM decline

Google’s growth slowing

Irrelevant blogs

Fast Company

Page 8: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when

73% of all teens are on Facebook

30 billion pieces of content shared each month

130 friends per user

Facebook Statistics

Page 9: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when

SO WHAT?

Page 10: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when

Develop and grow brand advocates

10,000 x 130 = 1,300,000

The new measure of marketing is ADVOCACY

Page 11: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when
Page 12: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when

Not just participation, but lots of it

www.adidas.com vs. facebook.com/adidassoccer

Social $

http://www.adidas.com/
Page 13: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when
Page 14: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when
Page 15: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when
Page 16: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when
Page 17: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when

Vague Stats

Page 18: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when

Key Learnings:

• Media within vs. outside of Facebook

• Media tagged with FB logo

• Know FB tech and understand the consumer journey from all activations

• Continuous and varied content

• Provide value and a reason

Page 19: Why facebook? Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when

THANK YOU

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