why “focus on asia”? nonstop air service: china, india, hong kong, india, japan … densely...
TRANSCRIPT
Why “Focus on Asia”? Nonstop air service: China, India, Hong
Kong, India, Japan …
Densely populated markets *
High net worth travelers
Long duration stays
Affinity for Massachusetts institutions
* 3 billion trips by Chinese citizens during New Year celebration 2015!
Top Origin Countries for International Students in MA
International students in Massachusetts in 2014: 51,240
1. China: 15,423 2. India: 5,688
*Source: Institute of International Education
#1 US Destination for Chinese Visitors
California: $2 Billion spend 2014
Massachusetts is not California (the #1 US destination for Asian visitors)
So we need to understand the markets, and what we have to
offer…
Shopping, natural beauty & outdoor adventure, luxury
travel, Americana, VIP educational institutions, lobster & other seafood, affordability, easy to get
around
And how & when to reach potential visitors:
Q. When do they research & book travel? A. 28% will book just 1-2 weeks before departure!
25% will book 3-4 weeks before departure 23% percent book 1-2 months
out
Q. When do they travel to the US?
A. 29%: October
23%: August
22%: July
18%: May
Q. Where do they look for USA travel information?
A. Travel Agencies OTAs Airlines direct Tour Operators Corporate Travel Office Personal Recommendation Travel Guide
Chinese travelers are highly desirable customers
Younger travelers (ages 24 to 40) are choosing long-haul destinations like the US
82% of them hold undergraduate degrees 55% of Chinese travelers are likely to spend 7 to
13 nights in the United States on their next trip
33% are likely to spend 14 to 20 nights in the United States
India: Travel Trends Growth in various travel segments, especially FIT
and special interest travel
High demand for custom packages including new experiences, activities and destinations: food, nightlife, outdoor adventure
Increase in luxury travel: demand for high-end accommodation and experience
The US is gaining popularity with the MICE segment: international conventions and exhibitions
Vacation relief for workaholic Japanese may be mandated by law
“The new law will allow for more flexible work hours, encouraging parents to spend more time with their children during summer months, for instance, when school is closed.”
-Associated Press
Boston Logan has Nonstop Boston Logan has Nonstop International Service from 44 DestinationsInternational Service from 44 Destinations
Note: Includes Seasonal Service, Source: OAG & Innovata Schedules
Boston Logan Airport- Expanding MA’s International Reach: Tom Glynn, CEO, Massport
Overview of MOTT Asian Program 2014:Jackie Ennis, International Marketing, MOTT
State of the Industry: Japan:Shoko Hirao, Global Consulting, MOTT Japan, Mariko Brothers, Director of Sales, Japan Airlines
State of the Industry: India:Jason Pacheco, BMG (BRIC Marketing Group)
12:00-1:00 Lunch on Own (List of nearby options provided)
State of the Industry: ChinaNavigating China: Practical and effective information on understanding and accessing the Chinese market
Panel Discussion:Bowen Gao, Marketing & Business Development Manager, Sunshine TravelSteve Gent, CEO, Travel Payments DirectElizabeth Carey, VP Marketing, Attract ChinaYvette Fang, Red & Blue International
Q&A
4:00 Program Conclusion
Thomas P. Glynn, CEO, Massport
CEO of Massport since 2012 Massport: 1,100-person agency
that owns and operates Boston Logan International Airport, Hanscom Field in Bedford, Worcester Regional Airport, the Port of Boston’s Conley Container Terminal and Black Falcon Cruise Terminal, and Massport-owned developments along the Boston Harbor waterfront
Massport’s annual $600 million operation receives no state tax funding
Jason Pacheco, BMG Marketing Group
Started the BMG (BRIC Marketing Group) based in San Francisco, specializing in tourism growth markets: Brazil, China and India.Co-authored Visit California’s China Ready program, also known as “Sunny California, Warm Hospitality,” a 3-pronged educational platform to better serve Chinese travelers & develop better service standards. Created “China Ready Seminars” and “China Ready News”, a website that aggregates travel news and technology from China. Co-founder of “My Shopping Pass”, which is a membership rewards program that directly connects participating U.S. retailers to Chinese tour operators and other global clientele.
Email: [email protected] Web: www.bmg.travel Skype: cttc_jason_pacheco
Steve Gent, CEO, Travel Payments Direct
CEO and Co-founder of Travel Payments Direct (TPD), catering to the Chinese market: a rapidly growing international market segment requiring the latest in global processing standards. Consults with travel/tourism corporations of all sizes to introduce UnionPay.
Contact: 800-261-7346; 207-252-9204 Email: [email protected] Skype & WeChat = sgent411
Bowen Gao, Marketing and Business Development Manager, Sunshine
Travel
Extensive background in education, business development, marketing and
operations in the China travel market of Boston. Forges partnerships with Chinese travel agents, organizations and
Chinesegovernment officials. Markets and designs tour products for Chinese tourists.
Contact: 617-695-1989; 617-695-1820 Wechat: bowen827; http://sunshineboston.com/
Yvette Fang, CEO, Red & Blue International (RABI)
CEO of Red & Blue International (RABI), a premier provider ofglobalization solutions. Former producer, journalist and award-winning host for news, talk, and
musicshows on television and radio in China. Board member of the University of Science and Technology of China
AlumniAssociation of New England.
Elizabeth Carey, VP, Sales & Marketing, Attract China
In 1986, the Franchise owner, operator and publisher of Boston’s WHERE Magazine.
Three years with Morris Visitor Publications in Hawaii as their Regional Vice President. Elizabeth, brought her expertise to the islands supervising over 25 magazine titles, Visitor TV and brought the WHERE brand back to the islands of Maui and Oahu.
Today, Ms. Carey is the Vice President of Sales & Marketing for Attract China.
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