•Why Go Online?

•Website Necessities

•What Consumers Do Online

•Social Media Use is on the Rise

•Online Reputation Affects Consumer Decisions

Agenda

•Consumers Watch Videos Online

•The Rise of the Smartphone

•The Shift from Online to Mobile

•All Online Advertising is Growing

•Is internet Worth for your Business?

Internet as One of Life's Fundamental Resources

Air Water Internet

One of every three college students and employees surveyed globally (33%) believes the Internet is a fundamental resource for the human race

Go Online

Why Go Online?

Online Media is a Powerful tool for

Building your Brand

Connecting to Consumers

Acquiring New Customers

24/7/365

Update Information Quickly

Improve Communication

How Does the Web Affect Your Business?

The Web is dramatically influencing consumer behaviour and changing how your business connects with potential customers.Web presence that allows Consumers to find you

Connect with you

Support you

Do business with you online.

This isn’t just a trend. It’s a new way of doing business.

We Spend Lot of Time Online

Today, most Americans have access to and are using the Internet.In the U.S. alone, 82% of adultsuse the Internet, with the typical user spending an average of 38.8 hours per month online.

That’s a little over an hour a day. Andthey spend a lot of that time on social networking, searching, and reading content.

Website Necessities

Whether you’re a

BarberPlumberRestaurant ownerJewellery makerMassage therapistBakeryMedical Non-profit organization Or “ Your Kind of Organization”

A website is extremely essential in today’s viral digital World.

Every Businesses Need an

Online Presence

85% of consumers are searching for local businesses online. But, there’s a big number of small businesses that might not show up online.

Consumers Searching for Local Businesses Online

Small BusinessesWithout a Website

Small BusinessesThat Don’t Show Up inSearch Results

Set your Website Goal

A website without a goal is like a ship without a rudder

What is your website going to do for you?

Set a SMART goal

S pecific

M easurable

A chievable

R elevant

T ime-Bound

Examples of good website goals

To increase email subscription numbers by 50% within 6 months

To attract 10 new online requests for services per week

To sell Products online with a total value of US$5,000 Per Month

 How to Identify & Target your market ?

Make your website for your market ; “not for your self”

Don’t try and appeal to everyone

You will only dilute your Impact

Why would someone be interested in your website?

Identify the benefits that your website provides

Who are your competitors targeting?

Can you target the same group? Is there another untargeted group?

Can you appeal to this market more than your competitors?

What makes your product / Service stand out? Is it realistic to enter this market?

Finally: Revisit your website goal and include any findings

Use Content to Meet Customer Needs

SEM Vs. SEO – What is the difference?

"90% of all clicks happen on the 1st page of Google results.

If a user doesn't find what they are looking, they try again with a different

keyword."

Consumers Use Search Engines

Consumers rely on Google, Yahoo!, and Bing to help them find information, making these search engines important tools in your online marketing strategy.

Meet Customer Needs with the “RIGHT CONTENT”

Consumers Use Search Engines

Consumers rely on Google, Yahoo!, and Bing to help them find information, making these search engines important tools in your online marketing strategy.

Consumers Use Search Engines

Consumers rely on Google, Yahoo!, and Bing to help them find information, making these search engines important tools in your online marketing strategy.

Consumers Use Search Engines

Consumers rely on Google, follow Google Webmaster guidelines to make it Google Friendly – we call it Optimize your Website

Optimize yourWebsite

Landing Page Alignment

Promises

Make sure your page title and copy match why/how your visitor arrived

Make information simple to access

If coming through paid search or display ads, make sure content look and feel match

Search Engine Rank Matters

How well you rank in search engine results significantly affects whether or not consumers find your business, products, and services.

Both paid search advertising and organic search engine optimization areessential tools to help you show up in search engine results.

The Most Important SEO Matrices

Social Media

Amplify Your Reach with Social

Benefits of Social Advertising

Social Media Use is on the Rise

Since 2005, social networking has been the fastest-growing online activity. 66% of adult Internet users access social media. It was ONLY 8% of online adults using social media in 2005. Now …..

Consumers Socialize Online

Social networking is one of the most popular activities online. For some consumers, posting updates to their social media profiles has become part of their daily routines.

People are engaging on social media.

Consumers “Like” Facebook

There are 155 million Facebook users in the U.S.20 and over 955 million active monthly users in the world. Chances are, many people in your target marketing audience are using Facebook.

Consumers Socialize on Many Platforms

Online Reputation Affects Consumer Decisions

Online reviews and recommendations are playing an important role in how consumers make their purchasing decisions.

7 out of 10Consumers said they trust online reviews as much as personal recommendations.5 out of 10Consumers said they were more likely to use a local business that has a positive reputation.

Consumers Engage with Business Videos Online

Because online videos are becoming more mainstream, consumers are becoming more willing to watch them to get the information they want.

8.5 out of 10People may watch a video if itcontains product information.

8.7 out of 10People reported they may watchdemonstrations of a product.

Conversion

Is it Worth ?

Is it Worth ?

Internet Advertising is increasing in UAE??

Are you Digitally Ready??

"Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning."

— Winston Churchill

It’s your turn now!!

The Digital Movement Just Begun?

QuestiQuestionsons

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