why google+ matters (still) by mark traphagen
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From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: Why Google+ Still Matters. PRESENTATION: Why Google+ Matters (Still) - Given by Mark Traphagen, @MarkTraphagen of @StoneTemple. #SMX #23A2TRANSCRIPT
Why Google+ Ma-ers (S2ll)
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Reality by 2012
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
stonet.co/gplusnotdead
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
…it is true that somewhere around 1,200 Google+ employees moved to another building. That would in fact be the en2re Google+ team, as we outgrew our old building and were packed in like sardines. The new building is great. :-‐)
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
The Man Behind the Curtain
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Google+ is a Data Gold Mine
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
SemanBc Search & EnBBes
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Personal IdenBty
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Brand IdenBty
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Google My Business
Google.com/business
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
stonet.co/GPlusShareaholic
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Global Search
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Personalized Search
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Extended Reach via Reshares
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Brand Pages Too!
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Source: www.notprovidedcount.com
Brand Pages Too!
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
1. Keywords (esp. in Title)
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
2. Circle Relevancy
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
3. Recency of Engagement
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Takeaways
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
CONNECT ALL THE THINGS
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
BUILD FOLLOWING
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
CREATE OPTIMIZED, UNIQUE POSTS
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
• www.stonetemple.com • Sr. Dir. Online Marke2ng • 110,000 G+ Followers • +MarkTraphagen • @MarkTraphagen
THANKS!