why has coffee become so popular, and how has 2d design been apart of the process by: khyla krepcik
TRANSCRIPT
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Why Has Coffee Become so Popular, and How Has 2D Design Been Apart of
the ProcessBy: Khyla Krepcik
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How well do you know your coffee?
True or False A coffee bean is a
fruit
Which coffee has more caffeine light
roast, or dark roast?
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History of CoffeeCoffee Trees, originated in the
Ethiopian Highlands
Kaldi’s Legend
The Arabs were the first to begin coffee trade
Became one of the most profitable goods
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Ten Steps to Coffee
1. Planting
2. Harvesting
3. Processing
4. Drying the beans
5. Milling the beans
6. Exporting
7. Tasting
8. Roasting
9. Grinding
10. Brewing
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“The Coffee Craze”
Business
Social Activity Atmosphere
Caffeine
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“Cup of Joe”
Dark Roasts
Light Roasts
Flavored Coffee
Cream
Sugar
Flavor
You like “coffee” but not a cup of Joe?
Under a lot of pressure, almost boiling water is forced through ground coffee beans, to create only an once or two of espresso
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Personalized Lattes
Cappuccinos
Mochas
Breves
Frappes
Size
Shots
Flavor
Milk
Whip
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Caffeine is AddictiveCoffee has become the worlds most widely consumed drug
90% of Adults in North America consume coffee daily
It is a psychoactive stimulantLike cocaine, that stimulates the central
nervous system
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How Has 2D design Helped
Logo= a trademark, symbol or design to create recognition of a certain brand name
Attract Attention
Leave impressions
Distinguishes from the rest
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Simple
Memorable
Timeless
Versatile
Appropriate
Good Logo Vs. Bad Logo
Misleading
Busy
Poor Design Quality
Product is included
Inappropriate
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Bad Logos
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Famous Coffee Logos
Create Identity
Memorable
Appeal to the customer
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Balance, symmetry, monochromatic, shape, creates a focal point,
Monochromatic, rectilinear shapes, contrast, tinted and shaded,
Line Quality, color as emphasis, size
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Shape, intensity to maximize impact, split Complementary color scheme
Shape, contrast, depth, primary colors, creates illusion of space
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Packaging The logo needs to stand
out It needs to be clear and
simple Balance with negative
space
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Referenceshttp://www.treehugger.com/green-food/number-of-the-day-18-coffee-trees-per-person.html
https://kingpelican.com/about-our-beans/
http://stephaniebernotas.theworldrace.org/?filename=freedom-identity-mocha-lattes
http://www.yelp.com/biz_photos/baristas-daily-grind-hastings-2#bojfjdV_IRF-Kwbz7t5v7A
http://www.artistmike.com/Bad-Logos/BadLogos.html
http://logodesignerblog.com/bad-ugly-worst-logo-designs/
http://ncausa.org/i4a/pages/index.cfm?pageid=68
http://www.beverageanswers.com/coffee/why-is-coffee-so-popular.html
http://hub.jhu.edu/2014/02/07/caffeine-really-is-a-drug
http://www.jyi.org/issue/caffeine-understanding-the-worlds-most-popular-psychoactive-drug/
http://www.businesslogo.net/why.html
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http://www.festisite.com/logo/starbucks/
http://imgarcade.com/1/folgers-coffee-logo/
http://logos.wikia.com/wiki/Dunkin'_Donuts
http://logos.wikia.com/wiki/Maxwell_House
http://www.underconsideration.com/brandnew/archives/caribou_coffee_leaps_into_the_future.php#.VIEq676RPFI
http://www.addictedtosaving.com/free-gevalia-house-blend-coffee-sample/
http://blogs.starbucks.com/blogs/customer/archive/2011/12/15/starbucks-174-coffee-bags-get-a-new-look.aspx
http://www.couponersunited.com/wp-content/uploads/2014/04/dunkin-donuts-coffee.jpg
http://www.folgerscoffee.com/coffees/fresh-breaks-colombian-coffee
http://www.soap.com/p/maxwell-house-house-blend-ground-coffee-28-oz-672059
http://www.commarts.com/exhibit/caribou-coffee-package
http://boysandgirls.ie/uncategorized/coffee-drinkers-prove-social-networking-works-tea-drinkers-remain-dubious/