why & how to become a social business
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Foto: Studio Nordstrønen
torsdag 16. mai 13
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whyhow
to become a social enterprise
&
torsdag 16. mai 13
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but first..torsdag 16. mai 13
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some facts..
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2,4Billion Internet Users
Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.
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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.
5Billion Mobile Users
torsdag 16. mai 13
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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.
1Billion Facebook Users
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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.
2,7Billion each day!
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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.
300Billion new every day!
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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.
200Million active users each month!
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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.
175Million every day!
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And..torsdag 16. mai 13
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Some of these areyour employees..
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..and they use these tools
in their daily worktorsdag 16. mai 13
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wether you like it or not
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but worst of all..
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you do not have control
and you can not stop it
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and, believe it or not:
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internet is here to stay
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and because humans are social
the social collaboration are also here to stay
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so, you may as well start implementing
social collaborationin your company NOW
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before you areleft behind
by your competitorstorsdag 16. mai 13
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But, I do have email!
So has EVERYBODY else!
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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.
2,2Billon users!
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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.
144Billion sent every day!
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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.
68,8 %Of all email is
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Does email really make your company more potent?
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And even worse!
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McKinsey Quarterly November 12
28 %Of the workday is used to work with email.
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McKinsey Quarterly November 12
13Hours per week is spent handling email.
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McKinsey Quarterly November 12
And you look and look for
exactly THAT email!
It cost you seconds, minutes, hours, days, months and years - all lost!
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McKinsey Quarterly November 12
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Dear to do something new!
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McKinsey Quarterly November 12
« The work place is becoming more global, more virtual and more dispersed. Here, information can easily be silo-ed, slowing information exchange and making decision-making more cumbersome.
However, our need for fast knowledge and quick solutions is increasing.
Email just doesn’t work for these geographically and operationally isolated situations.»
email is not enough
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But, I do have !So does EVERYBODY else!
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McKinsey Quarterly November 12
ordinary social media
is not enoughtorsdag 16. mai 13
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But there is hope!
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whybecome a social company
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Social is important for business
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IBM internal research
This is what users say
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McKinsey Quarterly November 12
25 - 30 %Wasted time for email to be saved
by implementing modern tools for social collaboration.
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25 %Increased Productivity
McKinsey Quarterly November 12
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10 %Reduced cost when hiring new employees
McKinsey Quarterly November 12
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15 %Reduced cost for training
McKinsey Quarterly November 12
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HigherMotivation gives higher revenue per employee
1) McKinsey, 2) ClikZ, 3) VCC case study, 4) Bain & Company, 5) The compelling returns from IBM Connections in support of social business Thought Leadership Whitepaper
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StrengthensInfluence, loyalty and customersbuying decisions
1) McKinsey, 2) ClikZ, 3) VCC case study, 4) Bain & Company, 5) The compelling returns from IBM Connections in support of social business Thought Leadership Whitepaper
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BetterProfitabilitywith increased service leveland customers leaving
1) McKinsey, 2) ClikZ, 3) VCC case study, 4) Bain & Company, 5) The compelling returns from IBM Connections in support of social business Thought Leadership Whitepaper
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FasterInnovationbrings products faster to market
1) McKinsey, 2) ClikZ, 3) VCC case study, 4) Bain & Company, 5) The compelling returns from IBM Connections in support of social business Thought Leadership Whitepaper
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LowerCost per employee
McKinsey Quarterly November 12
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LowerTurnover of employees
McKinsey Quarterly November 12
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HigherProductivity throughout the organisation
McKinsey Quarterly November 12
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HigherEmployee Enagement
IBM internal user study 2011
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BetterCompetivness!
McKinsey Quarterly November 12
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but then comes the question..
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howto become a social enterprise
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TransparentEngagedNimble
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Internal & Externalyou must create...
exeptional employeeexperiences
exeptional customer
experiencestorsdag 16. mai 13
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INTERNALyou must implement
new tools and develop a sharing culture
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But, we do «share» documents!
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In this way?
My Site Your Site This Site That Site Any Site Whatever Site
CopyCopy
Copy
CopyCopy
Original
So tell me: Where is the correct version?
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Or in this way?
My Files
Everybody has the same version and all dialogues are visible for all!
Only one copy with access and version control throughout the enterprise
Original
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Do not only share documents
Do share dialogues torsdag 16. mai 13
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Dialogue on documentsYou learn easier, faster and more from dialogues than from the document alone!
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Collaborate on activities
Gives you control of the business!torsdag 16. mai 13
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Open discussion
Gives you creative solutions!torsdag 16. mai 13
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Share bookmarks
Gives you access to sources!torsdag 16. mai 13
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Social email
Make you more productive at work!torsdag 16. mai 13
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A mobile workplace
Gives you access on all platforms!torsdag 16. mai 13
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exeptional employee experience
Creates engagement and lojalty!torsdag 16. mai 13
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but even the best technology
is not enoughtorsdag 16. mai 13
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you must have management
commitment andcultivate employees
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but when you succeed you win over competitors
and make better profits
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EXTERNALLYyou must implement new tools and create dialogue
with your customers torsdag 16. mai 13
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the good customer experiences
Bonds customers to you!torsdag 16. mai 13
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5seconds
..to catch customers interest
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GONE!torsdag 16. mai 13
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30 %disappear and 50 % of them
never returns
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how does that effect your company’s
revenue and profit?
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you must tie your employees and your customers
together in a sosial dialog
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B2B or B2C....it is only P2P that matters
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future is SOCIALit is up to you
if you want to be partof it or be left behind
torsdag 16. mai 13
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