Why I Don’t Like You: Strategies and Tactics for Successful Social Engagement #12NTClike

Carie Lewis, HSUS, @cariegrls Alejandra Owens, AARP, @frijolita Jennifer McNabb, Spredfast, @jmc409

Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!

or Online at www.nten.org/ntc/eval

Carie Lewis’ (HSUS) Presentation:

http://prezi.com/6402qygr7iys/why-i-dont-like-you/

Alejandra Owens’ (AARP) Presentation:

http://prezi.com/sehrv5zlzttj/aarp-facebook-a-case-study-in-connections/

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Your social should be….

Providing content that resonates

Fueling engagement

Converting!

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5 reasons

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You’re not providing content that resonates.

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Pay attention to the new Facebook metrics like virality, impressions, and engaged users to see what content is most relevant to your

audience.

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The content you provide is not dynamic.

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Make sure you are posting multimedia with your content as

often as you can.

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Images and videos often speak louder than words. Illustrate the work you do in a way

that resonates with your audience.

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If you can make your images shareable and relevant,

you’ll fuel even more engagement.

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You forget to share relevant news and updates.

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Have a social editorial calendar to help you remember to post interesting content that is

happening in your organization.

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You plan ahead for email, direct mail and your website content – social shouldn’t be

any different.

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You’re not giving me opportunities to get involved locally where I care the

most.

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If it makes sense, have a distributed local presence on different Facebook pages. Or language and/or geo-target

when possible.

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Your fans like you for a reason – tell them how they can help when it matters most.

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You haven’t embraced Timeline as well as other organizations

and brands have.

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I mean really, who can resist these faces?

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Highlight and pin timely, relevant activities to remind your community of the impact you

are making.

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The US Air Force and Army share milestones from their history to remind the country

of major accomplishments.

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Make sure you are optimizing your cover photo, highlighting

posts, pinning, and adding milestones to tell your organization’s story.

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Takeaways for Nonprofits

Relevant content is your secret weapon.

Engagement is your best friend.

Conversion is your end goal… whatever that may mean for you.

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Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!

or Online at www.nten.org/ntc/eval